(TrendHunter.com) The conceptual ‘Breathe’ air purifier necklace is a subtle piece of jewelry that is designed to be worn at all times to offer urban consumers with a way to get a breath of fresh air…
Announcement proposal for a new flavour.
What happens when a scrappy and successful independent agency gives in to the seductive promises of selling to a corporate master? According to Zulu Alpha Kilo, a zealously independent Canadian agency, everything goes to shit. Or at least that’s what happens to poor Billy, proprietor of Billy’s Lemonade Stand, in the agency’s cautionary parable about…
De acordo com uma recente pesquisa do YouGov, encomendada pela Grey London, os consumidores do Reino Unido têm confiado menos nas plataformas de mídia social e, consequentemente, boa parte do público tem diminuído o acesso às redes sociais. O estudo mostra que a confiança das pessoas em plataformas como Instagram, Facebook e Twitter é menor …
O post No Reino Unido, público tem usado menos redes sociais por não confiar nas plataformas apareceu primeiro em B9.
O Facebook mantém desde 2016 no Messenger a seção “Secret Conversations”, que permite ao usuário que troque mensagens criptografadas no aplicativo. Ainda que tenha sido criado para pegar carona na popularidade do WhatsApp e do Telegram, o recurso não pegou muito, se tornando apenas uma funcionalidade encostada da plataforma que antecipava o interesse da companhia …
O post Facebook considera implementar chamadas de vídeo e áudio encriptadas no Messenger apareceu primeiro em B9.
Enel apresenta projeto que será testado em São Paulo
O post ? Data Science é o foco do #EnelFocusOn em Milão apareceu primeiro em B9.
Year 1960. Volkswagen Beetle enters the US automobile market with a print ad. You know “lemon”, the most legendary print ad in world advertising history. The vehicle in the ad has a minor defect unnoticeable to the eyes. However, the inspectors at the Volkswagen factory do not miss this and they don’t allow for it to leave the factory and into market. Therefore, the quality and trustworthiness of Volkswagen is emphasized. This vehicle is named the “lemon’’, word commonly used to describe production defects. And almost 60 years pass… This time it’s time for this legendary automobile to say goodbye to loved ones. The last Beetle that leaves the Mexican factory will be taken to a museum to preserve its place in history. This is a goodbye ad. There is nothing wrong with this last Beetle. However, the inspectors, just like 60 years ago, do not allow for it to leave the factory. It goes to the museum in Puebla. Because that one is the very last of this legendary automobile. You see, this is the bitterest news in automobile history. This is why we named the last Beetle “Lime.’’ Goodbye legend!
Additional staffing changes at Cond? Nast are afoot nearly a year after executives said Cond? Nast and Cond? Nast International would combine forces. In a restructuring, Pamela Drucker Mann, will be Cond?’s global chief revenue officer and president of U.S. revenue. Drucker Mann was CMO under previous CEO Bob Sauerberg, whose departure from Cond? was…
More men appear in videos uploaded to YouTube by advertisers, but ads that were gender-balanced or featured more women tallied significantly more views, according to a study by YouTube parent Google and the Geena Davis Institute on Gender in Media. The two parties analyzed over 2.7 million YouTube videos uploaded by advertisers between Jan. 1,…
(TrendHunter.com) The potential of foldable tech is being explored in its entirety by influential companies like Samsung and Huawei. The idea, of course, is quite interesting to consumers who are opening up to the…
Jack Dorsey, co-founder and CEO of @Twitter, and founder and CEO of Square, made some interesting Tweets today to announce Twitter’s new policy that bans all political advertising from the platform. We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A […]
The post Twitter To World: Political Message Reach Should Be Earned, Not Bought appeared first on Adpulp.
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The Best of Halloween In case you didn’t notice…
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| THE ORIGINAL? Isuzu Trucks – 2007 Source : Adeevee (Click on the image to enlarge) Agency : Rafineri (Turkey) |
LESS ORIGINAL Mercedes Benz Actros – 2012 Source : Adeevee (Click on the image to enlarge) Agency : N5 (The Netherlands) |
LESS ORIGINAL Volkswagen Trucks – 2019 Source : Adsoftheworld (Click on the image to enlarge) School : Escola Cuca (Brazil) |
Americans who live in California, Oregon, Florida and Hawaii appreciate Hershey’s Cookies ‘n’ Creme candy bar. Georgians revel in Twizzlers Strawberry Lemonade Filled Twists. Vermonters fancy Airheads White Mystery. Influenster analyzed the most-reviewed candies–from Reese’s Pieces in Alaska to Brach’s Candy Corn in Oklahoma–on its platform ahead of Halloween, breaking down the data state by…
A growth in impostor local news that promotes ideological agendas.
Network Advertising, one of India’s leading independent ad agencies, has launched a campaign from home-grown lifestyle brand Ellementry. The campaign highlights how Ellementry products blend form and functionality – making them the most thoughtful and beautiful gifts this festive season – No more thoughtless gifts this festive season.
Shayondeep Pal – Chief Creative Officer, Network Advertising, said, “Ellementry gives you the opportunity to build a brand through good old days of print. With a core proposition of form marrying function, it creates a design genre that’s new to us. Never before we had mundane products that take aesthetics seriously. And that’s how we arrived at the idea of ‘everyday beautiful.’ To find beauty in everyday things. Like a rolling pin or a tea rest. From a creative point of view, there’s immense satisfaction in reviving the dying art of soft persuasion through headlines in the mad days of cluttered television.”
Ayush Baid – Founder, Ellementry.com said, “Since our inception, we have focussed on creating products that are a balance of Form & Function. So much is our focus on this core proposition that if a product satisfies one but not the other we don’t launch it. When it comes to gifting, our research indicated that people often give beautiful useless gifts which just get passed on from one person to the other. To break this cycle, we created a range for gifting during this festive season. Our products are not only beautiful to look at but also thoughtfully designed. We strongly believe that consumers will want to keep and use our products rather than passing them forward. Our ‘Thoughtful and Beautiful gifts’ campaign is a natural progression of our previous campaign of ‘Everyday beautiful’.’
When Apple launched AirPods three years ago, there was some understandable skepticism from consumers about the wireless devices. Would they stay in your ear? (Conan O’Brien doubted it.) Would they hold a charge? Would they really replace the wired earbuds that had been an iconic part of Apple’s aesthetic since the iPod’s “Silhouettes” campaign launched…
A tipple (or many) and a typewriter was a potent combination for some of history’s best known authors. William Faulkner enjoyed a whiskey while writing. Ernest Hemingway’s affection for booze was the thing of legend. Even Maya Angelou credited a little sherry with kickstarting her creativity. Stuck writers have used all manner of inspiration, both…
At least eight writers and editors resigned on the day after the firing of the interim editor in chief.
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