Under Armour will soon be under new leadership at the very top of the athletic clothing company: Founder Kevin Plank is stepping down from his post as chief executive. Patrik Frisk, who currently serves as Under Armour’s chief operating officer, will be taking his place starting in 2020. Plank won’t be leaving Under Armour entirely:…
Tommy Hilfiger welcomed a new chief marketer to its C suite on Tuesday, appointing Michael Scheiner to the position of CMO. He will officially take on the role beginning Oct. 28. A veteran of the apparel marketing world, Scheiner comes to the brand after spending several years at Abercrombie & Fitch, most recently as Hollister’s…
Nike’s longtime CEO Mark Parker is officially stepping down. Parker, who has been with the brand for four decades and stepped into the CEO role in 2006, will stay on as an executive chairman. John Donahoe, who’s the current CEO and president of ServiceNow, Inc., will step into the role, effective Jan. 13, 2020. Donahoe…
O número de problemas do Facebook na mídia pode continuar a crescer graças a questões com a Libra, a publicidade na política, as mentiras sobre os números alcançados pelos vídeos e mesmo os vazamento de dados, mas a verdade é que enquanto negócio a companhia de Mark Zuckerberg tem um problema vital para lidar no …
O post Média de tempo do usuário no Facebook caiu 26% nos últimos dois anos, aponta estudo apareceu primeiro em B9.
CBS Interactive is set to have a banner year in 2020, when the digital network fully realizes its vision for original content on its 5-year-old subscription streaming service, CBS All Access. That’s according to Marc DeBevoise, president and COO of CBS Interactive, who spoke on Tuesday at Adweek’s Convergent TV Summit. CBS All Access launched…
After seven years and more than a few controversies, Facebook’s VP of advertising, Rob Goldman, announced his departure from the company. “After more than 7 years, today is my last day at Facebook,” Goldman wrote in a tweet. “What I will miss most are the people, who are among the smartest and most talented I’ve…
Agencies that work with Burger King are lucky enough to have a full sandbox to play in. Over the years, the brand’s chief marketer, Fernando Machado, has been abundantly clear about how it all works: The best ideas win. This is what helped FCB get to the finish line (after a year of development) with…
It appears as though people want more brands to channel their inner Ellen DeGeneres. According to a study conducted by creative agency DNA Seattle that surveyed 2,000 Americans, 54% of respondents agree on some level that brands should help build common ground and avoid taking sides. Additionally, more than half at least somewhat agree that…
Twitter Dark Mode is now available for Android. The social network tweeted about the feature Tuesday. Welcome to the dark side, Android users. You can now go lights out on Twitter. pic.twitter.com/RpvstZvdnr — Twitter (@Twitter) October 22, 2019 Twitter debuted Dark Mode–then known as Night Mode–for its iOS application in August 2016. The rechristened Night…
A wellness guru named Optimizer Kate swears by her echinacea-laced matcha-flavored immune-boosting concoction, and she’ll be happy to walk you through its 25 ingredients. If you want to replicate this recipe, stock up on apple cider vinegar and get ready to “harvest your mushroom log,” whatever that means. Or a yogi who calls herself The…
“A Warning,” by the Trump White House official who wrote an essay for The New York Times last year, is expected to be published in November.
The Florida Pro Chapter of the Society of Professional Journalists (SPJ) is turning President Trump’s language around on him. The journalist advocacy organization has applied to trademark the term “fake news” to discourage the White House–and politicians and celebrities–from using it inappropriately. The ability for Trump to use the term “fake news” to characterize reporting…
Meredith Corporation has unloaded the last Time Inc. title it wanted to shed, selling Money magazine’s website Money.com to the Puerto Rico-based advertising company Ad Practitioners LLC. Financial details of the deal were not made available, and a Meredith spokesperson declined to say how much it was worth. The sale marks the last of the…
A Lilium fez um significante anúncio hoje. A fabricante alemã confirmou que já realizou mais de 100 testes com êxito do seu veículo voador, o Lilium Jet. Segundo a CNBC, os testes realizados nos últimos 6 meses colocaram os carros voadores a velocidades de até 100 km/h. A conclusão dos mais de 100 testes é …
O post Carro voador da Lilium deve ser lançado em 2025 apareceu primeiro em B9.
A WeWork atualmente se encontra numa enrascada das grandes, estando prestes a ser vendida para a SoftBank após passar o ano em meio a crises decorrentes de má gestão do fundador e CEO Adam Neumann. Mas ainda que a startup tenha demitido nas últimas semanas cerca de dois mil funcionários e diversos investidores tenham relatado …
O post Mesmo com crise e demissão de 2 mil funcionários, venda da WeWork vai tornar seu fundador em um bilionário apareceu primeiro em B9.
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LG
With Boombox Sound in LG G7 ThinQ, you always end up hearing an extraordinary 3D sound effect. It’s so clear and real that even a roar can create fear. That’s why the ad says, “Hear to Fear”
Advertising Agency:HS Ad, New Delhi, India
Creative Directors:Mr. Rajat Mukherjee, Mr. Rakesh Kumar
Art Director:Mr. Gobinda Sarkar
Copywriter:Mr. Gobinda Sarkar
Film
Serial Cut
Purely iconic is a journey along 20 years in which Serial Cut™’s creative process is deconstructed in a very conceptual fashion.
Advertising Agency:Serial Cut, Madrid, Spain
Vfx Supervisor:David Heras
Costume Designer & Stylist:Bartholot
Set Art Director:Javier Le Pera
Sound:Banjo Soundscapes
Director Of Photography:Olmo Sobrino
Director:Carmelo Barberá
Creative Director:Sergio Del Puerto, The SC Team
When you’re breezing through Instagram photos of friends lounging on the beaches of Cozumel, waving from Times Square, or watching the sun set over Santorini, it’s very easy to overlook all the bumpier moments that led to that picturesque moment. Even for the most seasoned globetrotters among us, little can erase the dread of flying….
Johnson & Johnson has moved its consumer health business in the U.S., comprising its Listerine, Tylenol and Zyrtec brands, from WPP’s Wunderman Thompson to MDC Partners’ Doner. “Johnson & Johnson Consumer Health has decided to engage Doner to explore new creative options for advertising and digital marketing for our US Self Care business, including creative…
Instagram is now supporting series content on its IGTV long-form video destination, and the Facebook-owned photo- and video-sharing rolled out a tool enabling creators to take advantage. Select creators are already using the series tool, including Yara Shahidi, Kade Speiser and Igrid Neilsen. Creators using the tool can give fans the option of turning on…
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