Ronan Farrow’s book, Catch and Kill: Lies, Spies and a Conspiracy to Protect Predators, has already been made into an audiobook. Next on the docket: a podcast. Farrow will work with Pineapple Street Studios, a division of Radio.com, to bring the podcast–called The Catch and Kill Podcast With Ronan Farrow–to life. It is expected to…
In this stage of the Note10 launch, BBH-NY and Samsung drill down on real pain points that mobile phone users have. These digital and social :15s all hit the issues that face our new work tribe audience everyday. The need for more battery life, more storage space, better security, better mobile care and faster download speeds. The :15s are shared with both Samsung owners and non Samsung owners alike, highlighting common pain points among users and how a Note10 succeeds at overcoming them.
A first-ever stunt by MRV (real estate developer and builder) got commentators and football fans talking since Sunday (20) afternoon. MRV, a sponsor for some of Brazil’s leading football teams, picked last Sunday’s match between São Paulo Futebol Clube and Avaí as the stage for something new to the pitch – the traditional ball boys (and girls) were replaced by wheelchair athletes and prosthesis users. A total of 10 people with disabilities were the inclusion stars of the match, proving that the only barrier between them and regular athletes is prejudice.
The stunt “Acessibility Game Changer”, created by ad agency DAVID São Paulo, took place at the Morumbi Football Stadium with the support of São Paulo FC, a team sponsored by MRV. At Sunday’s match, 7 wheelchair athletes and 3 prosthesis users worked side by side to retrieve and supply balls.
Paralympic athletes from Rugby, track-and-field, and basketball leagues joined the initiative. “Inclusion and accessibility are all-important. Mobility is a universal right and we believe that together we can make more public spaces accessible”, says Rodrigo Resende, marketing and new businesses officer at MRV. “We are immensely proud to bring this initiative to a stage with such visibility like a football match, contributing to wider public debate on inclusion and accessibility”, says Rafael Donato, Creative VP at DAVID.
The initiative has pleased people high and low. Daniel Alves, former Barcelona star and currently a right-back player for SPFC, commented on the campaign on his Instagram page: “My mission in life is simply to connect people, making them feel special and as human as possible”.
As part of the campaign, led by DDB Chicago, Miller Lite will debut a new television spot during Game 1 of the World Series, aptly named “Followers.” The hero spot, directed by Ringan Ledwidge, brings social media to life like never before, imagining what a world would look like if followers literally followed us.
Joker is a game run by the State Lotteries Agency (Loterías y Apuestas del Estado) associated with La Primitiva, the main feature of which is that one in five gets a prize. To spread the word about La Primitiva Joker, we used the character created for La Primitiva: Mr Fate. We pay a resounding tribute to one of the greatest performances in the history of rock to announce Joker Festival. Five of the most important Spanish bands, playing in the 5 main cities of Spain, the same day and the same time, but one special condition: you won’t know which one of the possible five groups will hit the stage until the show begins. Same as Joker game.
The Florida Pro Chapter of the Society of Professional Journalists (SPJ), America’s oldest and largest journalism advocacy organization, has trademarked the term ‘fake news’ in hopes of stopping President Trump from using the term as a way to discredit factual news stories he simply doesn’t like.
NL Suits is a boutique men’s clothing store, specializing in bespoke suits and high end fashion. We wanted their store front to convey the sophistication and craftsmanship that go into every suit, no matter your style. We did that by fitting the headlines around our models.
In France, the tradition is that on April 1, we stick fish in people’s backs without their knowledge to make a joke. But within 50 years there will be more plastic waste than fish in the oceans. And that’s no joke. For Sea Shepherd it is urgent to act. We hacked into the April Fool’s tradition (“April Fish’s” tradition in french “Poisson d’avril”) by creating the “Pollution d’avril “movement (April Pollution). On April 1, Sea Shepherd invited the general public to show their commitment to single-use plastics in their everyday lives, posting a photo of him on social media with plastic waste on his back, instead of a fish, with the hashtag #pollutiondavril #seashepherd
To reenforce the essence of the flavour of the Trin Apple soda, we designed a mobile action that we invited users to zoom on the image. Then, we revealed that the bubbles was, in fact, made by real apples.
Created by Boulder-based agency, Fortnight Collective, the spot literally packs a punch and shows us how much harder CBD works for your body when combined with other natural ingredients. Battling it out in the ring, CBD teams up with omegas, terpenes, and ashwagandha (all fighters in the ring!) to take on stress in this fun spot. Unlike other CBD brands that only offer CBD, HempFusion adds in other natural ingredients to create products that specifically help with stress, sleep, and energy – adding up to a better day for you. The campaign consists of elements such as video, OOH, radio, experiential, and a national podcast series.
JohnXHannes, the self-described “creative collective” founded by executive creative directors John McKelvey and Hannes Ciatti, is closing up shop as the two founders part ways to start their own individual agencies. McKelvey is leaving to start Mirimar, a creative agency based in Los Angeles and New York. It will be comprised of a core team…
With the divisive nature of politics today and what promises to be a bitterly contentious presidential election just around the corner, the pressure on brands to decide whether to weigh in on the issues that matter to consumers will only intensify. According to new research from performance marketing company Fluent, consumers care most about gun…
As a 14-year-old, Jason Snyder created his first commercial software–a system he described as a “party line for computer nerds in the ’80s.” “I was lucky enough to be born at the right time for the web to happen and at a place to help shape how it would evolve,” he added. Snyder said he…
Ghosts and goblins don’t scare the leaders of the Smarties Candy Co. In fact, the trio of execs who run the family-owned business embrace all things Halloween–a holiday they spend at least nine months prepping for and during which they sell millions of the iconic pill-sized, fruit-flavored candies. “It’s our Super Bowl,” said Liz Dee,…
Media planning and buying is transforming as connected TV usage scales. Marketers are able to leverage AI-enabled planning and data-driven optimization across linear and digital video. But, finding efficiency, cultivating creativity and measuring ROI continue to challenge even the most innovative teams. Margaret Rose Hart, The Trade Desk’s Senior Director of Client Strategy, spoke with…
A few months ago, Snapchat CEO Evan Spiegel said the key to raising his company’s stock was beefing up marketing budgets while also beefing up the number of Snapchatters on the platform. And it appears the company was able to pull both things off, according to its third-quarter earnings report released today. Snapchat ended the…
(TrendHunter.com) There have been many new technologies to help individuals wake up in the morning and SwitchBot Curtains give consumers a new way to up naturally using sunlight. The device allows you to adjust the…
If you’re still in need of a Halloween costume, Spotify might just have you covered. The streaming service will have a pop-up on Saturday in New York to celebrate notable artists’ costumes, musical acts and their music videos. Select fans will even be able to take home certain parts of these inspired costumes. Bad Bunny…
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