Oct
25
Goldstar: STRONG. VERY STRONG
Posted in: Uncategorized
Oct
25
The Weather Channel: The Opioid Outlook
Posted in: Uncategorized
Opiates are everywhere. To the point where they are taking a disastrous toll on our nation and has been declared a state of emergency. To shine awareness on this epidemic, we are to create innovative ideas that raise awareness of opioid overdose risk while reducing the stigma associated with it.
Oct
25
Kellyanne Conway and Newspaper Face Off Over Warning to Reporter
Posted in: UncategorizedMs. Conway told the reporter for The Washington Examiner that if she was going to cover her personal life, “then we’re welcome to do the same around here,” according to an audio recording.
Oct
25
Dior, Snapchat Create AR Experiences to Back Luggage Collection Created With Rimowa
Posted in: UncategorizedLuxury brand Dior teamed up with Snapchat for the first time on a series of augmented reality experiences to mark the debut of the capsule collection that it created with luxury luggage brand Rimowa. A preview of the campaign debuted in Paris Thursday, and Snapchat said the face lens, world lens and marker tech will…
Oct
25
Netflix testa ferramenta que permite alterar velocidade de reprodução dos filmes e séries de seu catálogo
Posted in: Uncategorized
Mesmo que ora ou outra diretores virem motivo de piada nas redes sociais por clamar que o público veja seus novos trabalhos em um formato muito específico (ou já esquecemos de “Dunkirk”?), poucas coisas são mais sagradas para tantos que a questão de que o filme ou série esteja sendo reproduzido na velocidade correta. Ao …
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Oct
25
Hyundai pretende lançar serviço de táxi robô gratuito
Posted in: Uncategorized
A Hyundai lançará um inovador serviço de táxi robô gratuito. A montadora anunciou que pretende oferecer o serviço chamado BotRide através de uma frota de veículos elétricos autônomos, já a partir do dia 04 de novembro. A experiência será feita na cidade de Irvine, na Califórnia. A notícia vem depois que a Hyundai anunciou que …
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Oct
25
Penguin: Penguin Audio-book Autobiographies
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Listen and feel the original autobiographies of your favorite personalities. Feel as if they themselves telling their story to you.
Oct
25
13cabs: Heads Up
Posted in: Uncategorized
13cabs is introducing a brand-new way (for some) to get a quick ride when they need to get somewhere. 13cabs has the biggest fleet of cars on the road in Australia, with over 10,000 cabs available and over 30,000 Drivers ready to get you there. The campaign includes a TVC and online video featuring a group waiting for their ride-share to arrive, whilst several available cabs drive by. It also includes hyper-targeted OOH and street furniture reminding inner-city travellers to hail for a quick ride. It’s a bit cheeky poking some fun at the current ride-share behaviour, but everyone who sees this says ‘oh my god, I’ve done that!’ creating something relatable that also educates on the 13cabs point of difference.
Oct
25
BITCHSTIX: #STIXTOBITCHFACE
Posted in: Uncategorized
Resting bitch face is not a flaw, it’s a power that combats daily female challenges.
Oct
25
WPP Share Price Increases Amid Reported Revenue Growth for Q3
Posted in: UncategorizedThe industry’s largest holding company reported positive growth for Q3, in its most positive earnings report in some time. WPP reported revenue growth of 0.5% for Q3 of 2019, which it attributed in part to improvements in North America and China, as well as among globally integrated agencies. “WPP’s performance in the third quarter is…
Oct
25
Chobani’s Brand Purpose Is Centered Around Humanity
Posted in: UncategorizedThe last couple of months of 2019 will be a busy time for Peter McGuinness. The Chobani president will be joining us in California for our Brandweek event Nov. 3-6. From there, he’ll hop over to Twin Falls, Idaho, where he’ll be visiting some of the yogurt company’s factories and plants as he oversees the…
Oct
25
Hiring a Creative With Game Design Experience Can Help Your Agency
Posted in: UncategorizedIn the never-ending drive to connect marketers to consumers, agencies are seeking to resonate with brands’ audiences by helping their partners create memorable experiences. “Today, experience is the battleground for brands to win,” Accenture Interactive’s Brian Whipple recently told MediaPost. For a brand’s consumers, a set of experiences amount to a new world that embodies…
Oct
25
Zelle: Pay It Safe
Posted in: Uncategorized
Zelle is a leader in peer to peer payments. This film highlights the responsibility of knowing who you’re sending money to before you send it.
Oct
25
Mukuru: Thank You
Posted in: Uncategorized
Workbench created this TV commercial to relaunch the Mukuru brand. The ad shows the hard work and sacrifice that has become a way of life for the foreign migrants living and working in South Africa, to provide for their families back home. It celebrates their commitment, it focuses on the hope in their provision, and shows the gratitude of the people who depend on that connection.
Oct
25
Coldwell Banker: Good Luck with House Haunting!
Posted in: Uncategorized
Playing around with “Real estate house hunting”, and “ghost haunting” brought us the idea of merging both concepts together for a scary-funny visual.
Oct
25
Halloween Activity Begins Early on Tumblr
Posted in: UncategorizedHalloween is coming up Thursday, but Tumblr users didn’t’ wait until the last minute to begin planning their festivities. While it’s no surprise that engagements for posts tagged with #Halloween surged 221.54% in September compared with August, they also saw month-to-month gains as early as June (44.35%) and July (53.94%). Tumblr shared data from its…
Oct
25
Digital Video Is Going the Way of Cable TV as Marketers Sacrifice Quality for Views
Posted in: UncategorizedThere’s more original web video content being produced than ever before. The audiences are huge, and the quality is better than ever. So why does it sometimes feel like the medium is nowhere on its quest to capture legitimate TV ad spend? You may recall that there was a popular argument being made a few…
Oct
25
Peacock, mas sem se pavonear: Comcast vai divulgar seu serviço de streaming só em 2020
Posted in: Uncategorized
Embora a guerra do streaming esteja a todo vapor com o lançamento do Disney+ e o Apple TV+ estando cada vez mais próximos e a HBO Max já mostrando suas garras no mercado, quem até o momento não fez muita questão de participar da briga que se encena na mídia é a Comcast. Apesar de …
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Oct
25
Metrics Companies Emphasize Competitive Ecosystem at Adweek Convergent TV Summit
Posted in: UncategorizedWith so many platforms available to creatives, advertisers are more than ever relying on a competitive metric ecosystem to measure and monetize their audiences. At Adweek’s Convergent TV Summit on Oct. 22 in New York, streaming editor Kelsey Sutton sat down with representatives of Nielsen, Inscape and Dentsu to talk television’s “brave new world.” Jodie…
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