Sep
18
Air Cairo: It's Time To Unplug
Posted in: Uncategorized
Sep
18
Rock Radio: We Are Back
Posted in: Uncategorized
The one and only rock radio of Turkey has been closed. We were silent ever since. But staying silent is against the nature of rock music. You can censor lyrics, you can close radio stations but you can’t silence the music. So we created a campaign showing people holding and playing their instruments in their natural way and told everyone that we can’t keep quiet, we are coming back.
Sep
18
A Study With Publicis Media Finds That Twitter Is a ‘Look at This’ Destination
Posted in: UncategorizedFacebook and Instagram are “look at me” social platforms, while YouTube is where people go to learn new things and Twitter is more of a “look at this” destination, according to a recent study by Twitter and Publicis Media. Twitter, Publicis Media and research partners Firefish and The Numbers Lab surveyed almost 1,500 people who…
Sep
18
4 Steps for Inspiring Marketers to Take Climate Change Seriously
Posted in: UncategorizedThis story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
Sep
18
Blue Acorn iCi Acquires Mediotype and Will Expand Western Office
Posted in: UncategorizedJust five months after merging with two ecommerce and digital customer experience partners, Blue Acorn iCi said today it’s acquiring Mediotype Commerce, adding a team of engineers to its growing ranks. Based in Boulder, Colo., Mediotype will expand its facility and become Blue Acorn’s western headquarters. The company has not announced whether staffing will increase….
Sep
18
VMLY&R Hires Chief Creative on Colgate-Palmolive From Arnold
Posted in: UncategorizedVMLY&R has hired Fred Saldanha as global CCO on the Colgate-Palmolive account. Saldanha will lead creative out of VMLY&R’s New York office while working closely with Red Fuse Communications CEO Carl Hartman, reporting to VMLY&R global CCO Debbi Vandeven. He arrives at the agency from Arnold in Boston, where he has spent the last year…
Sep
18
A seal stuck by plastic waste / Une ressemblance très frappante?
Posted in: Uncategorized |
 |
| THE ORIGINAL? Surfrider Foundation – 2012 “Each year millions of marine animals are killed by our rubbish” Agency : Young & Rubicam Paris (France) |
LESS ORIGINAL Embajada del Oceano – 2019 “Plastic straws kill more species than hunters” Source : Luerzer’s International Archive Agency : Ogilvy (Ecuador) |
Sep
18
Yeezy Foam Runners: novo modelo de sneakers de Kanye West é comparado a Crocs
Posted in: Uncategorized
O novo modelo dos famosos sneakers de Kanye West nem chegaram ao mercado, mas já viraram meme. O Yeezy Foam Runner foi apresentado pela marca nesta semana, e não demorou para as comparações com os polêmicos Crocs surgirem. Ver essa foto no Instagram YEEZY FOAM RUNNER LANDING IN 2020 Photo by @roeethridge for @thefacemagazine Uma …
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Sep
18
Facebook anuncia lançamento do Portal TV, um assistente doméstico remodelado
Posted in: Uncategorized
Em 2017, falamos sobre os planos do Facebook para lançar seu próprio serviço de televisão, que começou com a criação do Watch, sua própria plataforma de streaming de vídeo. Pouco mais de 2 anos depois, a empresa dá seu primeiro grande passo em tal projeto, mesmo que não da forma como imaginávamos. Hoje, o Facebook …
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Sep
18
The Rock Radio: We Can't Keep Quiet
Posted in: UncategorizedPrint
The Rock Radio
The one and only rock radio of Turkey has been closed. We were silent ever since. But staying silent is against the nature of rock music. You can censor lyrics, you can close radio stations but you can’t silence the music. So we created a campaign showing people holding and playing their instruments in their natural way and told everyone that we can’t keep quiet, we are coming back.
Advertising Agency:Concept, Istanbul, Turkey
Executive Creative Director:Kerem Ozkut
Creative Director:Deniz Ergin
Creative Group Head:Kerem Sesen
Copywriter:F?rat Palaz
Producers:Mert Turan, Hilal K?nal?ada
Account Director:Elif Gunday
Photographer:Kerem Cobanli
Sep
18
Jeep: Yoga Animals
Posted in: UncategorizedPrint
Jeep
Advertising Agency:Concept, Istanbul, Turkey
Executive Creative Director:Kerem Ozkut
Creative Director:Deniz Ergin
Creative Group Head:Kerem Sesen
Copywriter:F?rat Palaz
Account team:Elif Gunday, Berkalp Diner, Miraç Ba?ar
Photo:Stock
Sep
18
HP Debuts First Personal Computer Made With Ocean-Bound Plastics
Posted in: UncategorizedThis story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
Sep
18
Why It Took Lay’s 2 Years to Redesign a Bag of Potato Chips
Posted in: UncategorizedEighty-seven years ago, a Nashville entrepreneur named Herman Lay began selling chips out of the trunk of his Ford Model A. Things were relatively simple back then. Until Lay began popularizing his salty snacks around the Southeast, potato chips were a delicacy confined to the precincts around Saratoga Springs, N.Y., where (as the most credible…
Sep
18
Volkswagen atualiza o Car-Net com mais recursos e facilidades
Posted in: Uncategorized
A Volkswagen anunciou algumas novidades para a próxima geração do Car-Net, seu software com um sistema de informação e entretenimento que vem conectado à maioria dos modelos de carros da marca. As atualizações oferece um nível mais alto de conectividade com os carros, além de deixarem o Car-Net mais rico em recursos e mais rápido. …
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Sep
18
Aston Martin: Robi Walters X Aston Martin
Posted in: Uncategorized
Contemporary artist, Robi Walters, has been announced as Aston Martin’s Artist-In-Residence at a ‘defining period’ in Aston Martin’s history. Infamous for creating beautifully re-worked collages from discarded materials, Walters boasts an extensive celebrity collectors list, including Thandie Newton, Usain Bolt and 2 Michelin starred chef, Tom Kerridge, for whom he recently created the restaurant artworks in the Corinthia hotel. On his latest venture, Walters will work alongside Aston Martin’s Vice President and Chief Creative Officer, Marek Reichman to push the boundaries once more, creating unique and innovative artworks from waste materials from the production process.
Sep
18
Highways England: BikerTek
Posted in: Uncategorized
Motorbikes make up less than 1% of road traffic but account for more than 20% of serious and fatal vehicle casualties in the UK. To address this stark statistic adam&eveDDB and Highways England have created a new campaign encouraging motorcyclists to take control of their own safety by taking as much care of their own bodies, as they do their beloved bikes. The campaign focuses on the launch of a brand-new “bike parts” shop but, instead of bike parts, the shop stocks prosthetics used in surgery to repair the body after a crash. The ‘BikerTek’ parts shops, produced in partnership with Haygarth, have appeared at 13 motorcycling events, festivals and cafés around the country throughout the summer. The ‘parts’ in the shop looked like high-end bike parts, but on closer inspection were in fact medical implants you may need if undergoing major surgery following an accident. The shops were all staffed by real bikers who had survived accidents and had prosthetic parts fitted as a result, so they could talk to bikers about the tactics and skills required to avoid accidents. adam&eveDDB created an online film showing the unsuspecting bikers’ reactions when they find out what the parts in the shop are really for. The film ends with the strapline ‘Bikes repair easier than bikers’.
Sep
18
Overdose Lifeline: #ChooseEmpathy – The Experiment
Posted in: Uncategorized
Like heart arrhythmia or hypertension, substance user disorder is a disease. And yet, we still talk about addiction like a personal failing on the part of the individual.
But what if the average American could understand what it was really like to try and just ‘kick the habit’.
Sep
18
350.org: Global Climate Strike, Out of Office
Posted in: Uncategorized
The campaign concept rallies people around the notion of Out of Office, encouraging people to set an “out of office” message on the day of the climate strike as a simple action we can each take that has a potentially significant collective impact. The average office worker receives 121 emails a day (source: DMR). That means if just 30,000 people set a climate OOO message on September 20 it would reach nearly four million people in one day – one of the biggest direct messages on climate change ever.
Sep
18
GPS Foundation: Share Your food
Posted in: Uncategorized
The GPS Foundation is a humanitarian institution that helps thousands of underprivileged Brazilians through social programs and the donation of clothes and food.
Sep
18
Nextdoor’s New Feature Will Address Potentially Offensive or Hurtful Comments
Posted in: UncategorizedNeighborhood social network Nextdoor is taking steps to encourage its users to be more neighborly toward their neighbors. Nextdoor began rolling out Kindness Reminder in the U.S. Wednesday, saying that if a member replies to a neighbor’s post with a potentially offensive or hurtful comment, they will be prompted before the comment goes live and…
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