Sep
23
LiveRiga: Runners' Guide to Riga
Posted in: Uncategorized
Sep
23
Put Your Portfolio Down and Let Me See Your Eyes Shine
Posted in: UncategorizedInquiring minds want to know—what’s the best way to land a job at a creative ad agency? According to Anselmo Ramos, founder and CCO at GUT, an independent ad agency for brave brands, intangibles matter most. Most important factors to take into consideration when hiring creatives (from most to least important): – Referral – Spark […]
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Sep
23
Hulu’s Pause Ads Move Out of Beta, With More New Formats in the Works
Posted in: UncategorizedHulu has already announced two new ad formats this year–pause ads, which are activated when a user hits the Pause button; and binge ads, which tailor their content to viewers’ streaming behavior. As its pause ad offering moves out of beta, the streaming service is now working on other formats, including a “transactional” one that…
Sep
23
For Rugby World Cup, Heineken Celebrates Those of Us With No Clue What’s Happening
Posted in: UncategorizedWhen you’re at a sporting event surrounded by a passionate crowd, you never want to be that dour downer staring blankly at a phone while everyone else enjoys a shared moment of emotional extremes. But then again, if you want to participate, how long can you fake it without being exposed? With the ongoing Rugby…
Sep
23
On the Adweek Podcast: Spotify Makes a Play for Gen X
Posted in: UncategorizedSandwiched between boomers and millennials, Gen X has become something of a forgotten generation for marketers. But the grunge kids, the last of whom are turning 40 this year, are in the spotlight thanks to this new campaign from Spotify. “Listen Like You Used To” takes a look at the way 40-somethings enjoyed music back…
Sep
23
Climate Activism Requires More Than Just Sustainability Statements From Brands
Posted in: UncategorizedThis summer I kayaked an Alaskan lake where, just a few years ago, a glacier covered the landscape. Alaska, now the fastest warming state in the country, shows the dramatic ravages of a warming planet. The experience, both breathtaking and heartbreaking, became my climate story. Everyone has a climate story, whether they know it or…
Sep
23
Ikea Canada, a Champion of Reusing Old Items, Created a Heartwarming ‘Stuff Monster’
Posted in: UncategorizedLast year, Ikea Canada took the bold marketing move of creating a sequel to the global retailer’s most famous ad: Lamp. While the 2002 original encouraged you to cast off your emotional bonds with broken furniture and toss it to the curb, the 2018 spot instead celebrated to finding new life for a once-beloved item….
Sep
23
Emmy 2019 consagra “Game of Thrones”, “Fleabag” e “Chernobyl”
Posted in: Uncategorized
Aconteceu na noite deste domingo (23) no Microsoft Theater, em Los Angeles, a 71° edição do Emmy Awards, prêmio que celebra as melhores produções da televisão estadunidense, e para a surpresa de ninguém “Game of Thrones” saiu da cerimônia com o prêmio principal de Melhor Série de Drama. Quem saiu com o maior número de …
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Sep
23
Até a Sephora lançou seu clube de assinatura
Posted in: Uncategorized
Clubes de assinatura tem se tornado uma forma eficiente de fidelizar clientes e explorar novas formas de lucro para as marcas. No Brasil, há diversas empresas oferecendo assinaturas de conteúdo nerd, enviando mensalmente caixas com botões, pôsteres, bonecos e os mais variados produtos possíveis relacionados a qualquer temática nerd. Nos Estados Unidos, porém, essas assinaturas …
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Sep
23
Na China, passageiros de metrô podem pagar bilhetes através de reconhecimento facial
Posted in: Uncategorized
As estações de metrô chinesas agora permitem que os passageiros paguem os bilhetes através do reconhecimento facial. A tecnologia, que já é amplamente utilizada no país pela polícia, agora estreia um sistema especial para os metrôs. De acordo um relatório do South China Morning Post, o sistema de metrô na cidade de Shenzhen, no sul …
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Sep
23
The Raid on Area 51 Was Called Off, But Chipotle Still Delivers via Snapchat
Posted in: UncategorizedThe raid on Area 51 is off, but Chipotle is still making good on its promise to deliver–virtually, anyway. Chipotle said its July 15 tweet about delivering to Area 51 was its top social post of the summer, drawing more than 1 million organic engagements. Yes, we deliver to Area 51. — Chipotle (@ChipotleTweets) July…
Sep
23
Uber Air estreia em Melbourne em 2023
Posted in: Uncategorized
A Uber anunciou a estreia de seus táxis voadores em Melbourne para 2023, tornando a cidade a primeira fora dos Estados Unidos a receber esse estilo de transporte. Os voos de teste começarão já no próximo ano, a fim de deixar tudo pronto para 2023. O projeto em parceria com a NASA coloca a Uber …
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Sep
23
The MTV Video Music Awards and Its Performers Heated Up Facebook in August
Posted in: UncategorizedMTV’s Video Music Awards and VMA performers Taylor Swift, Miley Cyrus and Missy Elliott were the hottest Hot Topics on Facebook in August, according to Facebook IQ, while Instagrammers bid farewell to summer and talked up Labor Day. Star Wars also performed strongly in the entertainment category on Facebook, while Eid al-Adha did so in…
Sep
23
The 7 Most Promising New Broadcast TV Shows of Fall 2019
Posted in: UncategorizedJust a couple years ago, the arrival of a new TV season was a cause for celebration: the opportunity to not only welcome back your favorite programs, but hopefully find several new ones to fall in love with among the freshman crop of shows hitting broadcast television. That has changed dramatically in the Peak TV…
Sep
23
Fastest Growing Agencies; Promising Broadcast Show: Monday’s First Things First
Posted in: UncategorizedWelcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Presenting the Adweek 100: Fastest Growing Agencies It’s not…
Sep
23
NBC Hopes The Voice’s Viewers Haven’t Exited With Adam Levine
Posted in: UncategorizedFor the past eight years, The Voice has been NBC’s most reliable prime-time entertainment program, not only serving as a top-rated show but also helping the network launch its biggest recent hits, including This Is Us. But as the hit music competition series returns tonight, it will do so without one of its biggest draws:…
Sep
23
One Brother Stabbed the Other. The Journalist Who Wrote About It Paid a Price.
Posted in: UncategorizedThe use of Europe’s ‘right to be forgotten’ privacy law has broadened, illustrated by two Italian brothers, a stabbing and the journalist who wrote about them.
Sep
23
For One Day, Hulu Is Picking Up the Tab for Adweek Readers
Posted in: UncategorizedAs a lowly editorial assistant, Aidy Bryant is hustling to break into the publishing world on the Hulu series Shrill. So it’s fitting that the streaming service is making journalism more accessible for everyone. For today only, Hulu is offering everyone free access to all of Adweek’s content. Like Hulu, Adweek is supported by subscribers…
Sep
23
Streaming Services Dominated the Emmys—in Both Awards and Ads
Posted in: UncategorizedBreaking Bad star Bryan Cranston helped kick off the hostless 71st Primetime Emmy Awards Sunday night by singing the praises of television’s long history and bright future. “Television has never been bigger,” Cranston said. “Television has never mattered more. And television has never been this damn good.” According to Emmy voters, that “damn good” television…
Sep
23
“El Camino”: Jesse Pinkman espera pelo pior no novo teaser do filme de “Breaking Bad”
Posted in: Uncategorized
Netflix revelou mais um vídeo durante o intervalo do Emmy Awards
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