If you’ve had it up to here with political posts and discussions on social platforms, you are not alone, according to Pew Research Center. A recent Pew survey of U.S. adults found that 46% of social media users feel “worn out” by the number of political posts and discussions they encounter on social networks, up…
When InterContinental Hotels Group (IHG) announced last week it was getting rid of those ubiquitous mini bottles of toiletries from its roughly 843,000 rooms, Jack Read started getting emails. As the in-kind coordinator at Thrive DC, a nonprofit that supports Washington D.C.’s homeless community, Read is responsible for liaising between companies and individuals who want…
If you haven’t seen it already, there’s a high school lunchroom-themed meme floating around the internet with the caption: It’s lunchtime. Who you sitting with? Some of the memes grouped movies or television shows. Others had tables of celebrities or athletes. Adweek joined in the fun, grouping brands by their engagement level on Twitter, and…
A pair of Swedish creatives are poking fun at Donald Trump’s involvement in rapper A$AP Rocky’s legal troubles with an Ikea-inspired manual that gives tongue-in-cheek instructions to the commander-in-chief. If you haven’t been keeping up with the case, here’s what happened: During a tour stop in Stockholm earlier this summer, the rapper–real name Rakim Mayers–was…
Em parceria com especialistas ucranianos, cientistas da Universidade de Portsmouth criaram uma vodca artesanal um tanto peculiar. Com o nome Atomik, a bebida é feita com grãos e água retirados de uma área de Chernobyl. Com o feito, esses cientistas se tornam pioneiros na criação de um produto cujos componentes são oriundos de uma região …
O post Cientistas criaram vodca artesanal com ingredientes de Chernobyl apareceu primeiro em B9.
A Samsung acaba de anunciar a nova geração de aparelhos da linha Note, o Note 10 e o Note 10 +. Pondo de lado toda a repercussão pelo fato de se tratar de um dos principais lançamentos de uma das maiores marcas de tecnologia do mercado, um ponto específico chamou atenção após o anúncio dos …
O post Note 10 da Samsung não terá entrada para fones de ouvido apareceu primeiro em B9.
Paying tribute to the name of the bottle, we decided to surprise everyone who would like to test our experience by subjecting them to small electric shocks
Problem: Brands are often not convinced that creativity is the best way to reach people. They think that there are many times that creativity and good ideas are not necessary.
Solution: Show in a metaphorical, poetic and artistic way, that any place, in our lives, in work, in communication… that all places are better when they are full of great ideas. But verbalized in negative, for that negativity that many times there is towards creativity on the part of the clients, to add two negatives and make a superlative message.
The international design and consulting firm IDEO reached out to BIEN from their San Francisco office with a challenging project: help them create a marketing video for the launch of Shape, their new collaboration product. IDEO is working to solve huge global challenges, so they wanted the Shape video to reflect their current initiatives–the future of automobility. To highlight how Shape works, we used the story of Ari and how she used a proven framework to solicit ideas, gather feedback and foster close collaboration among a group of enterprise peers. In the end, Ari’s team comes up with some cool—and some wacky—ideas that could one day solve all of our mobility and traffic issues. Ari is able to quickly solicit feedback on the ideas, iterate and eventually develop a final prototype. BIEN was responsible for creative direction and animation, working hand in hand with the IDEO team and their illustration partner Cassandra Fontaine to create a unique video featuring an original music score by the talented Kevin Boenzli. The guiding strategy was to create something you’ve never seen or heard before. We didn’t want to create just another explainer style video. As a production partner, we were involved early on, shaping the overall direction and style of the video and offering visual solutions on the fly throughout the process to address client feedback. For animation, we used a variety of techniques – cel animation for the characters and 2D motion graphics for everything else. This allowed us to add some quirk and nuance to the star of the show, Ari, while keeping the budget within reasonable limits. This project required us to animate low riders, mech suits, drones and flying cars. So yeah, we had a great time doing it! We were able to use Shape to organize this project and we highly recommend you giving it a try. Learn more at IDEO.com.
competitive:
Creative Circle:
Our agency partner is seeking a Media Planner/Buyer for their rapidly growing office.We are looking for an individual who is able to independently ide
Altamonte Springs, Florida
This campaign is borne from the insight that young Nigerians have begun to forget their cultural identities in favour of Western ideals. The campaign is a call for everyone to never forget their indigenous roots (Echefula translates to Never Forget in Igbo language). In our creatives, we use Nsibidi, a long forgotten script indigenous to the peoples of South Southern and South Eastern Nigeria to show our audience the beautiful part of our history that we have forgotten, while telling them boldly to never forget. Echefula.
Riding a Harley is a form of authentic self-care that doesn’t suck.
Facebook will begin testing subscriptions on its Facebook Watch video destination in the U.S., with initial publishing partners BritBoxTV, CollegeHumor Dropout, MotorTrend On Demand and Tastemade Plus. The social network would not provide details on payments by publishers or on subscription costs. However, Tastemade CEO Larry Fitzgerald told Peter Kafka of Recode that Facebook is…
No começo do ano, o Google Maps informou que lançaria um recurso de navegação com realidade aumentada. Hoje, o serviço chega em versão beta para os dispositivos Android e iOS. O recurso chamado Live View orienta os usuários, em tempo real, mostrando setas e nomes de ruas sobre nos arredores da localização. A ferramenta mostra …
O post Google Maps lança navegação com realidade aumentada apareceu primeiro em B9.
Depois de um teaser no começo da semana, a LEGO enfim abriu o jogo e deu maiores detalhes sobre o conjunto que está preparando para comemorar o aniversário de 25 anos de “Friends”. A primeira informação importante: o set será uma recriação do icônico Central Perk! De acordo com as informações liberadas na página do …
O post Conjunto da LEGO inspirado em “Friends” será recriação do Central Perk apareceu primeiro em B9.
Samsung e Xiaomi anunciaram que estão unindo suas forças para trabalhar em um smartphone cujo destaque será um notável sensor de imagem de 108 megapixels. A novidade foi divulgada durante o evento de tecnologia Images of the Future, no qual a Xiaomi aproveitou para fazer dois anúncios: a parceria com a Samsung para a criação …
O post Samsung e Xiaomi se unem para criar smartphone com câmera de 108 megapixels apareceu primeiro em B9.
Em sua campanha especial do Dia dos Pais, o Itaú mostra as buscas que os pais fazem em relação a seus filhos – e a importância da paternidade em suas vidas. Com esse contexto, o filme “Buscando o Melhor Pai do Mundo” surpreende um grupo de pais que buscam estar presentes na vida de seus …
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A star-studded documentary about gender inequality in film and TV is equal parts history lesson and constructive criticism.
The Interactive Advertising Bureau is putting its lineup together for its second annual Digital Content NewFronts West, its L.A. version of the one-week event held in NYC in the spring. So far on the list, tech giant Facebook will make a case for ad dollars for the first time on the NewFronts stage alongside media…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
