Apesar da disseminação de fake news, pesquisa mostra como WhatsApp contribuiu para eleições na Nigéria
Posted in: UncategorizedHá algum tempo, a relação entre desinformação, WhatsApp e eleições tem levantado uma preocupação sobre o potencial da plataforma de minar a democracia em vários países, especialmente pelo efeito das fake news na população. A fim de avaliar essa influência do WhatsApp nas eleições da Nigéria, uma equipe conjunta do Centro de Democracia e Desenvolvimento …
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Papa John’s Names Camp + King Its Creative Agency of Record
Posted in: UncategorizedPapa John’s has once again appointed a new creative agency. Camp + King has been named creative agency of record for the pizza chain, which has dealt with its share of struggles in recent years. Last August, it named Endeavor Global Marketing its agency of record after parting ways with Laundry Service. Its relationship with…
CVS Health Consolidates Majority of $159 Million US Media Account With UM
Posted in: UncategorizedA spokesperson confirmed that pharmacy chain CVS Health has consolidated the majority of its U.S. media buying and planning responsibilities with IPG Mediabrands network UM. The appointment concludes a review launched earlier this year as CVS Health completed its acquisition of Aetna last November. UM will be responsible for media buying and planning for the…
50% of U.S. Teens Are Getting Their News From YouTube, But Not From News Organizations
Posted in: UncategorizedTeens getting the majority of their news online shouldn’t come as a surprise, as the days of reading a physical newspaper or settling in front of the television for the evening news have long passed. What does come as a surprise, however, is the online sources teens are turning to for their news. Common Sense,…
Cámara de Comercio de Bogotá: Bogotá Music Market – BOmm 2019
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The Bogotá Music Market (BOmm) is a program designed by the Bogotá Chamber of Commerce (BCC), for musicians, composers, producers, agencies, entrepreneurs, brands, labels and publishers to discover new talents, create business opportunities and learn about the latest trends in the industry.
A place where music creativity and business is united in one place.
THE IDEA: For the edition of BOmm 2019 we wanted our communication territory and creative concept to be: the place where music and business aligns, and to show it this we wanted to create a graphic campaign that would excite all participants and generate a unique visual impact.
Mixing 3D modeling and illustration techniques, we aligned in the center of our posters various elements that will symbolize the technical aspects of business with everything amazing that music can produce, representing how in a single event we managed to bring together the entire music industry and from there generate business development for the city.
Springer Nature: Account Manager (Publications)
Posted in: Uncategorizedcompetitive:
Springer Nature:
inScience Communications is a brand of Springer Healthcare, a leading full service medical communications agency, which forms part of Spri
Philadelphia, Pennsylvania
TikTok: Here’s How to Create a Video Using a Photo Template
Posted in: UncategorizedDid you know that TikTok allows you to create videos using photo templates that combine your own photos with various on-screen effects and music? Our guide will show you how this works. Note: These screenshots were captured in the TikTok application on iOS. Step 1: On the TikTok camera screen, tap “Photo Templates” in the…
Mattel lança linha de Barbies inspiradas em Star Wars
Posted in: UncategorizedA Lucasfilm e a Mattel anunciaram na tarde de ontem (14) uma nova linha da boneca Barbie que tem como inspiração alguns dos personagens mais icônicos de “Star Wars”. Intitulado “Star Wars x Barbie”, a coleção inclui três modelos distintos que remodelam a famosa boneca para os visuais de Darth Vader, Leia Organa e R2-D2. …
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Motorpoint: Putting the 'super' into Car Supermarket
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Show the super-human lengths Motorpoint staff go to for customers.
Ichnya: Condensed Milk of Outstanding Women
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In history textbooks, there are not many women’s names. We heard about the actions of Skoropadsky, Kotsyubinsky, Bandera, but we have not heard anything about their wives who had a direct impact on their husbands, and as a result on the politics of Ukraine. Such depreciation of women’s role has led to the fact that 70% of men in Ukraine are convinced that the woman’s place is in the kitchen. Decision To draw attention to the problem, we chose well-known “male” surnames (Bandera, Skoropadsky, Kotsyubinsky) and told the story of women who stood behind them. Our idea was a unique packaging design for a limited batch of condensed milk. One hundred sets were sent to the leading Ukrainian media, bloggers and opinion leaders. Results The bold choice of surnames attracted the attention of 189 Ukrainian and 73 Russian media. The number of fans of the “Ichnyansky dairy and cannery” page on Facebook has increased by 1200%. The project with a budget of $ 14.69 covered 26,820,589 users.
World of Tanks: Mad Games
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Aiming to expand its playerbase, World of Tanks Blitz hires Fury Road’s vehicle designer to create a post-apocalyptic game mode. World of Tanks Blitz, the fast-paced mobile tank shooter, measured no efforts to attract new players to its fanbase in 2019. After a study pinpointed the post-apocalyptic setting as the most enthralling to new potential customers, World of Tanks Blitz hired Peter Pound, the lead vehicle designer for Mad Max: Fury Road, to craft new tanks for the special Mad Games mode. In command of mind-bending vehicles and bigger badder guns, fighting nature and pursuing resources, players deemed the event a great success: game downloads increased by 40% in comparison with the previous month, the average time spent in-game increased by 27% and in-game purchase revenue grew by 17%.
How a Teeny-Weeny Chef Became a Great Big Star
Posted in: UncategorizedThe Tiny Chef, the rotund, blissfully humming protagonist of a hit stop-motion video series online, is just the latest testament to the charms of miniature food.
Ad Festivals Still Have a Long Way to Go to Achieve Equality
Posted in: Uncategorized“Can she be included in the fee?” is something I overheard at the Carlton at this year’s Cannes Lions. Words like “inclusivity” and “diversity” are included in every single program of every single ad festival around the globe. At last, it feels like gender is finally part of the agenda. But is this a reality…
Marvel vai adaptar minissérie “Marvels” para o formato do podcast
Posted in: UncategorizedAinda que continue acumulando milhões nos cinemas com filmes como “Vingadores: Ultimato” e “Homem-Aranha: Longe de Casa”, a Marvel ainda é uma empresa com várias frentes que vão muito além da sétima arte, e isso inclui um recente empreendimento pelo mundo dos podcasts. A companhia mantém desde o começo de 2018 uma parceria com a …
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Viande: Noble Cow
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The Louis Vuitton pattern imprinted on the cow’s fur gives us the idea of how special and noble the animal is. That’s where our beef comes from.
Hero Lager: Never Forget Your Identity
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This commercial is an execution direction of the Echefula Campaign. This is borne from the insight that young Nigerians have begun to forget their cultural identities in favour of Western ideals. The campaign is a call for everyone to never forget their indigenous roots. (Echefula translates to Never Forget in Igbo language). Our elders say that a river that forgets it’s source will soon dry up. This was the inspiration behind our latest campaign for Hero: the need to remind our consumers that no matter where they find themselves, they must never forget their identity. It is for this reason that we have employed Nsibidi, an ancient form of writing indigenous to many societies in today’s South East and South South regions. Credits: Creative Director: Ndukwe Ifeanyichukwu Onuoha Art Directors: Olajuwon Marc, Jide Akinlabi Copywriters: Nd?ka Ebube Dike, Bukky Tijani Illustrators: Kimson Osaghae, Sunny Efemena Account Managers: Yemisi Ode, Dotun Ajibade, Temilayo Fadoju Strategists: Damola Bamgboye, Eneyi Obi Additional Credits: Emeke Ugbaja, Taiwo Benn
Siam Commercial Bank: Fish Flops
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Because the internet never sleeps and you never know what will be popular in e-market, therefore your inventory should be ready for the demand of any size at anytime. As fish slippers and meat jackets unexpectedly became the best selling items in Thailand’s e-market. So the film shows the difficulties of getting fund restocking in order to serve an overwhelming orders in time.