Custom dog food brand Ollie has ambitions to advertise on linear TV. But before taking the plunge, Ollie intends to learn what it can from streaming. This month, the direct-to-consumer company is testing a monthlong video advertising campaign on Hulu. The 15-second dog-dense spots mark an effort to diversify from social media, where Ollie presently…
Two years ago, Saturday Night Live aired a skit featuring Kenan Thompson and Beck Bennett stranded in the desert and dying of thirst. As Bennett gazes blearily into the distance, a wondrous vision appears. It’s a chipper young man wearing an apron and standing at a counter. He’s holding up an ice-cold yellow smoothie. “Bananamatazz…
On July 24-25, Adweek brought together some of the biggest names in the industry to discuss all things ad tech. NexTech was made possible by our partners Neustar, 84.51, IBM Watson Advertising, Xaxis, Adstream, Adwallet, Conviva, GumGum, Hashtag Labs, Lineate, LiveIntent, Loeb & Loeb, Premion, SRAX and Summit Sync. Check out the best shots from…
Charting Jeff Goldblum’s career on its surface does a great disservice to the long list of intriguing choices he has made over the years. After all, Goldblum is, arguably, one of the most intriguing characters out there. “I’m as interested [in the world] now as ever,” he said in conversation with Adweek and BETC Paris’…
A plant-based patty that might convincingly pass as meat? As recently as a year ago, when most of us still thought of “veggie burgers” as flat discs made from mushrooms or black beans, such a creation still felt like near-future science fiction. But this has been a sizzling summer in the plant-based protein world, with…
In South Africa, two out of three boys grow up without a father. That can leave the mother–or, quite often, a grandmother–to fill roles traditionally divided among mom and dad. For the newest extension of its global campaign exploring masculinity in the modern world, “The Best Men Can Be,” Gillette partnered with Grey Africa for…
Twitter today said it is changing its advertising policies and no longer accepting ads from state-controlled media entities. The announcement came on the same day the platform discovered coordinated activity from China attempting to sow political discord in Hong Kong. “We want to protect healthy discourse and open conversation,” the company wrote in a blog…
O cartunista Art Spiegelman, ganhador do Prêmio Pulitzer de 1992 pela graphic novel “Maus”, acusou a Marvel de censurar um ensaio seu encomendado para o livro “Marvel: The Golden Age 1939-1949”, que será lançado em setembro. O texto de Art seria a introdução da antologia que se passa num período de tempo que abrange durante …
O post Autor de “Maus” acusa Marvel de censura em ensaio com menção a Donald Trump apareceu primeiro em B9.
Consumers who love using BuzzFeed’s Tasty app can now satisfy any craving they get from a video, as shoppable recipes are coming to the app. Now, anyone browsing Tasty’s 4,000 recipes can add the necessary ingredients to their cart and check out with Walmart’s online grocery cart and either do in-store pickup or have it…
O Twitter está sendo criticado por veicular tweets promovidos (anúncios) da maior agência estatal de notícias da China. As mensagens, no entanto, tentam mostrar que as manifestações pró-democracia em Hong Kong são violentas, embora essa não seja a realidade. Every day I go out and see stuff with my own eyes, and then I go …
O post Embora seja bloqueado na China, Twitter tem veiculado anúncios contra manifestações em Hong Kong apareceu primeiro em B9.
O Mamilos orgulhosamente apresenta Algoritmo G, uma minissérie em 4 capítulos que tem a missão de derrubar os mitos que impedem as mulheres de se verem no front-end da tecnologia. No episódio passado, a gente falou sobre expectativas de gênero e viu que as mulheres podem curtir tecnologia tanto quanto os homens – basta os estímulos chegarem a …
O post Algoritmo G – Mulher não é ambiciosa apareceu primeiro em B9.
O Google e uma de suas principais ferramentas, o servidor de e-mails Gmail, apresentaram instabilidade em seus servidores e estão, para milhares de usuários do mundo, fora do ar. De acordo com o Business Insider, a maior parcela de usuários afetados está nos Estados Unidos, mas também há registros em outros lugares do mundo. O …
O post Google e Gmail ficam fora do ar para milhares de pessoas ao redor do mundo apareceu primeiro em B9.
A nova geração de consoles ainda não foi lançada, mas já está na reta final de desenvolvimento e as grandes empresas do mercado dos games certamente já se preparam para seus próximos lançamentos. Com o provável lançamento do PlayStation 5 no natal de 2020, a Sony acaba de fazer um importante movimento no mercado para …
O post De olho na próxima geração, Sony compra Insomniac Games apareceu primeiro em B9.
The United Nations designated worldwide that June 30 of each year would be the Day of the asteroids. It aims to create and awareness about asteroids and what can be done to protect the Earth, its families, communities and future generations from a catastrophic event.
Final Frontier’s new collaboration with We Are Social Shanghai is an intergalactic battle epic promoting Acer’s Predator range of gaming hardware, directed by Paulo Garcia and Zombie Studio. The concept needed to specifically sell the Predator range’s unique heat-battling technology, tackling a common problem for hardcore gamers. To that end, Final Frontier executive producer Gus Karam worked alongside We Are Social from the outset to shape the storyline.
The utility of “monthly expense” for household items is a sought-after area of consumer behavior in Pakistan. Any brand that can leverage and deliver on monthly value for money is likely to win consumer loyalty. Lemon Max had a tangible claim to this insight.
You can miss something really important on the road browsing social networks while driving.
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