Chinese data technology company BlueFocus and Legacy Acquisition Corp. have combined to form a new holding company called Blue Impact. Legacy provided around $300 million as part of the deal and adds Madhouse, a Shanghai-based mobile-focused paid media and performance platform that specializes in marketing China-based brands outside the country. Following the merger, BlueFocus parent…
Depois de ver a HBO criar um site de recomendações humanas de suas produções para fazer piada com seu tão alardeado algoritmo, a Netflix pelo visto tomou as dores e agora está testando uma nova ferramenta em sua plataforma que envolve justamente curadoria humana. A nova função no caso é o “Collections”, que a companhia …
O post Para além do algoritmo: Netflix testa curadoria humana na plataforma apareceu primeiro em B9.
The fires are real. But the photographs that celebrities and politicians are sharing? Well, it depends.
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Est?e Lauder is betting big when it comes to influencers: The beauty giant is spending 75% of its marketing budget on influencer marketing. This statistic was revealed by president and CEO Fabrizio Freda in Est?e Lauder’s second-quarter earnings call this week, saying that the vast majority of its marketing dollars were going to digital nowadays,…
Facebook ramped up the semantics in its latest attempt to address its long-simmering Cambridge Analytica scandal. Vice president and deputy general counsel Paul Grewal said in a Newsroom post Friday that the company has made heavily redacted internal emails from 2015 public at the request of District of Columbia Attorney General Karl Racine. Racine filed…
You don’t have to go far to find a Dum Dum lollipop. They’re often up for grabs at doctor’s offices, hair salons and the like, waiting for adults and kids alike to rummage through for their favorite flavor. This ubiquity is perhaps the reason why the 95-year-old brand has laid low on the advertising front…
YouTube got caught in the China-Hong Kong fray from earlier this week, as parent company Google revealed that it disabled 210 channels on the video site. Shane Huntley of Google Security’s Threat Analysis Group discussed the removals in a blog post, writing, “Earlier this week, as part of our ongoing efforts to combat coordinated influence…
Na Dinamarca, um bug envolvendo dados de um smartphone submetido como prova em um caso judicial fará com que nada menos que 10.700 casos sejam reabertos e revistos pelas autoridades para descobrir se não houve mal julgamento de evidências relacionadas. O diretor da procuradoria pública também ordenou aos procuradores na última segunda-feira (19) que se …
O post Bugs relacionados a dados de localização em celulares força Dinamarca a reabrir dez mil casos judiciais apareceu primeiro em B9.
The social network has struggled to implement a consistent political advertising policy as groups appear able to get around its transparency rules.
As the British economy contracts, overseas businesses and investors are still looking to make deals.
It’s been called the chicken sandwich war of 2019, but this week’s fast feud was just the opening battle. Popeyes, a nearly 50-year-old fried chicken chain generally known both for its good food and spotty service, has long lagged behind global leader KFC in terms of size and behind Chick-fil-A in terms of customer experience….
When the U.S. women’s national soccer team raised awareness of the gender pay gap in professional sports earlier this year, they were following in the footsteps of another pioneering athlete who’s featured in a new campaign timed for Women’s Equality Day. Coinciding with the start of the 2019 U.S. Open, Mcgarrybowen Chicago is launching a…
A Adidas Originals está lançando a campanha “Now Is Her Time”, que aborda o empoderamento feminino ao redor do mundo em uma série fotográfica que busca representar diversas vozes femininas. Porém, a campanha divulga a mais nova collab entre a marca e Pharrell William. Em sua própria descrição, a campanha se diz “um convite para …
O post Adidas lança campanha sobre empoderamento feminino, mas convida Pharrell Williams para assinar a coleção apareceu primeiro em B9.
(TrendHunter.com) The industrial cafe design aesthetic has been a popular choice among architects and designers tasked with such a project. While the rawness of the inspiration exudes a type of bare sophistication,…
A Puma lançou uma “loja pop-up de endorfina”, a fim de prescrever exercícios para os consumidores e, claro, promover um dos modelos de tênis da marca, o LQD CELL. A Puma Endorphin Store foi criada pela agência Virtue e, na verdade, é um espaço que oferece atividades que estimulam o público a “trocar calorias por …
O post Puma cria loja pop-up “para prescrever exercícios” apareceu primeiro em B9.
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