Top 30 Gaming Innovations in August – From Superhero VR Experiences to AR World-Building Games (TOPLIST)

(TrendHunter.com) The top August 2019 gaming ideas offer a look at innovations across mobile-first games, on-the-go consoles, eSports, augmented reality and even lifestyle products to help players perform optimally….

BBH Will Work for PBR

Agency compensation is a hot topic today. An industry that grew up on the billable hour has been looking for a new remuneration model for years, unsuccessfully for the most part. Some agencies want to tie compensation to performance. Others, like BBH New York, are willing to barter. For example, the well known creative agency […]

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Minimalist African Safari Lodges – ARRCC Extends Afro-minimalism as a Movement with This Project (GALLERY)

(TrendHunter.com) ARRCC — a Cape Town-based architecture firm and interior design studio, embarked on a project to build an African safari lodge in the Sabi Sand Game Reserve. The practice really challenges the…

How To Influence People To Buy Through Your Shop Design

A store is a place where people come to shop for luxury goods and essentials. Goods are displayed to the customers and sold directly to them. They are typically owned by manufacturers and operated by retailers under a brand. There is stiff competition in the retail space and so it is essential to display your products in an attractive way to entice your shoppers to buy from you.

There are many common strategies which retailer can undertake to increase sales in their stores. In this article, you are looking at the various ways retailers can attract more customers by changing their store design.

The Entrance

This is also known as the threshold area of your store and consists of the first area your shoppers typically see when they enter your store. This is where the customers get a real experience of your store and the products it can offer. You can capitalize on this area with strong lighting techniques, brightly coloured walls and flamboyant use of styles to egg on your customers to make their purchase decisions.

 Clever Use Of Your Store Paths

Use your furniture, tools and other items to define a clear path for your customers to walk through your store. As they continue walking throughout your store you have to make sure that your products get the maximum exposure. Placing your luxury retain design products strategically along the customer paths will make your shoppers follow a pattern and control the foot traffic in your stores. Some stores use circular paths to make their customers walk through the stores while others might use the products and furniture itself to create a walking pattern. You can also use signs and wall graphics to make your customers walk through the store.

 Slow The Pace Of Your Customers

As a retailer, the last thing you will wish that your customers to hurriedly walk across your stores. You can install speed breakers like cartoon characters, signs, and seasonal discounts boards to check the speed of your customers in your store. The customers will stop by to have a look at these boards while appreciating the products which are displayed nearby.

Make Your Customers Comfortable

When you have a narrow store aisles it discourages your customers to browse your products so you should leave ample space inside your product aisles to help your customers have a comfortable browsing experience. Another idea would be to design comfortable sitting areas for your customers to rest their feet but design the sitting area overlooking your merchandise so that your products are listed on their minds.

Alongside these tips, you can also take advantage of your counter walls to design interesting displays. It is always better to uniquely design your stores to make your customers think over and spend considerable time in your stores to buy your products.

The post How To Influence People To Buy Through Your Shop Design appeared first on 10AD Blog.

Vans "This is DIY" (2019) 1:09 (USA)

So what is DIY, you ask? It’s about doing it yourself, obvs, and also you don’t need to know how to sing or know how to make art or make original music or even have talent. Apparently, you don’t even need to introduce yourself because Vans assumes the viewer already knows who they are.

Or maybe there’s another component to this spot, like they want me to go to the website for a “deep dive.” But you know what? I don’t care. I’m over these graffiti + music + artist + skateboarder + moving a sofa to an unexpected location outside + pseudo-profound organic manifesto about being a creator kind of campaign. They haven’t been original since adidas threw a house party in 2008. 

Original? adidas? See what I did there? 

Nevermind.

Client: Vans

Agency: In-house

diy

Ewan McGregor de Obi-Wan Kenobi, “Lizzie McGuire”, novas séries da Marvel e mais: os anúncios do Disney+ na D23 Expo

Depois de meses de muito mistério, a Disney enfim revelou detalhes sobre sua primeira leva de produções que planeja lançar no Disney+, seu novo serviço de streaming que pretende colocar no mercado estadunidense (e em alguns outros países) daqui 80 dias. A apresentação ocorreu no palco da D23 Expo, convenção bianual que a companhia realiza …

O post Ewan McGregor de Obi-Wan Kenobi, “Lizzie McGuire”, novas séries da Marvel e mais: os anúncios do Disney+ na D23 Expo apareceu primeiro em B9.

Roger and Big Machine Announce Merger

Creative agency Roger and full-service production company Big Machine announced a strategic merger today that will expand the creative capabilities for their respective agency, brand, and entertainment clients. The LA-based studios will retain the Roger name and continue all operations at their newly renovated facility in the Silver Lake neighborhood of Los Angeles. Representing Roger in the business partnership is Terence Lee, creative director, Dane Macbeth, creative director, and Josh Libitsky, executive producer; and Steve Petersen, director, Ken Carlson, creative director, and Sean Owolo, business development, for Big Machine.

 

With expanded creative firepower, Roger aims to set a new benchmark for multidisciplinary creative studios, offering the best in talent and resources for projects that require branding, design, animation, VFX, VR/AR, live-action, and content development.

Top Row (L – R): Sean Owolo and Terence Lee
Bottom Row (L – R): Steve Petersen, Ken Carlson, Josh Libitsky, and Dane Macbeth

“Big Machine and Roger have always looked at ways to partner on projects and organically expand our reach into new markets,” says Lee. “We just genuinely click as creatives and as friends, and share a vision for what it takes to bring together talent, ideas, and resources to create awesome work.”

 

“We saw a tremendous opportunity to make an impact within the industry in a way that wouldn’t be possible without joining forces,” adds Owolo. “Roger’s breakthrough creative for major brands and Big Machine’s Emmy-winning content know-how allow us to offer our clients a truly complete package for every aspect of their brand.”

 

Since the merger, the studio is already embarking on a number of projects, including major creative campaigns for Disney and Sony Pictures.

 

Custom-designed from the ground up to foster a collaborative working environment, Roger’s new 6,500-square-foot studio includes four private offices, three editing suites, two conference rooms, an empty shooting space for green screen work, a kitchen, and lounge.

 

“Existing clients will appreciate the breadth of experience we have under one roof now,” concludes Libitsky. “We can assemble highly strategic and super-talented teams tailored to a specific project — or combine all of our resources in tandem to develop a fully integrated experience from the top down. We’re equally excited about how the merger positions us to explore and experiment with new mediums and areas of business.”

 

About Roger:

Roger is a Los Angeles-based creative studio specializing in branding, advertising, and content development for screens of all sizes. We partner with agencies, brands, and entertainment companies that are as passionate about creativity and innovation as we are. From strategy to execution, we bring their unique vision to life with a diverse team of makers and storytellers spanning live-action, design, animation, and VFX. Our recent clients include Discovery, General Mills, Adidas, and History. We’re Roger. Loud and clear.

 

announcement

announcement

O live-action de “A Dama e o Vagabundo” ganhou seu primeiro trailer

A Disney acaba de divulgar na convenção D23 Expo o primeiro trailer da versão live-action de “A Dama e o Vagabundo” que prepara para o Disney+. E para a alegria de muitos, a prévia confirma que sim, os animais dessa vez serão todos reais. Confira abaixo. A Disney também divulgou hoje um cartaz do filme, …

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Série de “Star Wars” para o Disney+, “The Mandalorian” mostra uma galáxia perigosa em seu primeiro trailer

“The Mandalorian”, a primeira série de “Star Wars” que a Disney planeja lançar no Disney+ ainda este ano, enfim ganhou o seu primeiro trailer na D23 Expo. Confira abaixo e se prepare para uma galáxia muito mais perigosa – e narrada por Werner Herzog! Além do trailer, a Disney também divulgou hoje o primeiro pôster …

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11 Flat-Pack Furniture Collections – From Belt-Fastened Sofas to Multipurpose Flat-Pack Stools (TOPLIST)

(TrendHunter.com) Individuals who are concerned with practicality and minimalist aesthetics would find great value in flat-pack furniture collections.

Space and cost are becoming of great concern as cities continue…

Gerard O’Neill, Boston Globe Investigative Reporter, Dies at 76

Mr. O’Neill’s biggest quarry was Whitey Bulger, Boston’s most notorious mobster, whom he helped expose as an F.B.I. informant.

Charles Santore Dies at 84; Illustrated Classic Children’s Books

He began his career creating magazine advertisements and covers for TV Guide, and later focused on vibrant new versions of classic children’s tales.

Mamilos 211 – Legalize?

No Brasil, cerca de 600 mil pessoas sofrem de epilepsia resistente aos tratamentos convencionais. O uso terapêutico de componentes da maconha, segundo pais e mães de pacientes, reduziu sintomas de doenças como convulsões, epilepsia e dores. O canabidiol é usado para o tratamento de outras doenças como a esclerose múltipla, Alzheimer, Parkinson, dores crônicas, entre …

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XFINITY: Rendezvous

Video of Rendezvous

U-link: The Eyes You Leave Behind

U-link Print Ad - The Eyes You Leave Behind
U-link Print Ad - The Eyes You Leave Behind
U-link Print Ad - The Eyes You Leave Behind
U-link Print Ad - The Eyes You Leave Behind
U-link Print Ad - The Eyes You Leave Behind

Xfinity Filmed an Ad at Ferris Bueller’s House, but It’s Not the Principal Sneaking In

When last we saw someone trying to sneak into Ferris Bueller’s house, it was Principal Ed Rooney hoping to prove that the high school rapscallion was faking his illness to take a day off from school. (Which, of course, he totally was.) That didn’t work out so well for Rooney, who gets kicked in the…

US Public Libraries: Read Into It

US Public Libraries Outdoor Ad - Read Into It
US Public Libraries Outdoor Ad - Read Into It
US Public Libraries Outdoor Ad - Read Into It
US Public Libraries Outdoor Ad - Read Into It
US Public Libraries Outdoor Ad - Read Into It

Before the Internet, there was a much better source for getting different perspectives on everyday problems. It’s pronounced “buuk.”

Nerf: Nerf ‘Kids’

Ford: Ford EcoSport – No Squeak Broadcast

Ford Integrated Ad - Ford EcoSport - No Squeak Broadcast
Ford Integrated Ad - Ford EcoSport - No Squeak Broadcast
Ford Integrated Ad - Ford EcoSport - No Squeak Broadcast
Ford Integrated Ad - Ford EcoSport - No Squeak Broadcast

Video of Ford EcoSport – No Squeak Broadcast

Agencies and Designers Aren’t Thrilled With New York’s Redesigned License Plate Options

The state of New York is putting the future of its license plate in the hands of its own residents. Gov. Andrew M. Cuomo recently announced his plans to let New Yorkers choose what the state’s next license plate will look like. Online, residents can choose from one of five designs, all of which include…