When the Milwaukee Bucks picked a lanky point-forward from Greece with the 15th pick in the 2013 NBA draft, no one predicted Giannis Antetokounmpo’s eventual career. Then NBA commissioner David Stern took his time on the name, and NBA commentator Bill Simmons compared Antetokounmpo’s Greek competition in grainy YouTube videos to an “eighth grade CYO…
New York hosted the largest Pride celebration in the world this year for the 50th anniversary of Stonewall, and brands took notice. We talked to three LGBTQ executives to hear their thoughts on authenticity surrounding branded support for their community. Watch what they had to say in the video above.
Uma recente ação da Adidas em parceria com o Arsenal acabou se tornando uma “oportunidade” para os preconceituosos de plantão. A iniciativa, parte da campanha “Dare to Create”, permitia que os usuários do Twitter personalizassem camisetas virtuais do Arsenal com seus nomes, podendo compartilhá-las posteriormente. Mas, no que é chamado “sequestro de campanha”, alguns usuários …
O post Ação da Adidas com camisetas virtuais personalizadas vira palco de preconceito apareceu primeiro em B9.
Bill Weld is an American blue blood; yet, he cuts against the grain. Weld was the first Republican to be elected Governor in Massachusetts in 20 years. Now, he’s running for President again—this time as a Republican. In 2016, he left the Republican Party to become the Libertarian Party running mate of former Governor of […]
The post According to Bill Weld, A Better America Starts Here appeared first on Adpulp.
Mais popular por ter dirigido “Star Wars: Os Últimos Jedi” e dois episódios de “Breaking Bad”, Rian Johnson aos poucos vai se tornando um nome mais consolidado na indústria do cinema. Seu novo projeto, “Knives Out”, conta com nomes de peso em seu elenco, e acaba de ganhar o primeiro trailer – confira acima. O …
O post Um KFC de CSI: novo filme do diretor de “Os Últimos Jedi”, “Knives Out” ganha trailer apareceu primeiro em B9.
O Letterboxd divulgou no fim da noite de ontem (1) sua tradicional lista de lançamentos do ano mais bem avaliados do primeiro semestre de 2019. De acordo com a rede social dedicada ao cinema, “Vingadores: Ultimato” foi a produção mais bem cotada pelos usuários da plataforma nestes primeiros seis meses, liderando o ranking com uma …
O post “Vingadores: Ultimato” é o lançamento mais bem avaliado do primeiro semestre de 2019 no Letterboxd apareceu primeiro em B9.
A documentary film that travels through the beautiful Angolan landscape, paying tribute to a unique project: Heroes in Blue, volunteers who take healthcare to isolated communities. Standard Bank has created this project because it shares these same values: integrity, solidarity, humanity, teamwork and giving back to society.
The LGBTQ movement has just passed a milestone: 50 years since the Stonewall riots energized New York’s gay community and then reverberated across the country. But it’s taken almost that long for brands to embrace the community, with many treading lightly for years, fearing backlash. So which brands are doing it right? And which aren’t?…
Faz pouco mais de dois anos que o mundo presenciou pelas redes sociais o fracasso retumbante do Fyre Festival, o evento de música que deveria ter sido o maior da Terra e no fim se revelou o case máximo de má organização combinado com golpe de marketing. Tudo capitalizado pelo que talvez seja a mais …
O post Agora você pode comprar a ilha do comercial do Fyre Festival apareceu primeiro em B9.
To activate the brand new Pirinsko Ledeno, filtered at -1C, we created an interactive, multi-sensory tunnel. At one of the biggest festivals in Bulgaria, within 3 days, more than 5500 people felt why Pirinsko Ledeno is so cool.
The series of children’s cover records has scored 24 Top 10 albums since 2001. But kids’ listening habits have shifted, too.
The artwork did not violate the photographer Lynn Goldsmith’s copyright, according to a ruling that sided with the Andy Warhol Foundation for the Visual Arts.
YouTube recently added a new feature that allows users to tell the platform to stop recommending videos from a particular channel. Our guide will show you how to use this feature. Note: These screenshots were captured in the YouTube application on iOS. Step 1: When you find a video from a channel you no longer…
In its first full upfront season since AT&T acquired it last summer and gave it a new moniker, WarnerMedia has finished its negotiations, securing double-digit CPM (cost per thousand viewers reached) gains, according to a person familiar with negotiations. WarnerMedia collaborated with Xandr, AT&T’s advertising and analytics unit, on some upfront deals, as ad sales…
Julho começou tumultuado para o Facebook. A sede da rede social, na Califórnia, foi esvaziada depois que equipes de segurança suspeitaram da presença de gás Sarin em uma mochila deixada no local. Inicialmente, as informações afirmavam que a segurança interna do Facebook havia detectado um pacote suspeito durante sua verificação de rotina das correspondências que …
O post Sede do Facebook passa sufoco com suspeita de gás Sarin apareceu primeiro em B9.
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Samsung
Obesity has acquired epidemic dyes in the developed world (also in Spain). In just over a decade, by 2030, 27M Spanish adults, 80% of men and 55% of women, are expected to have obesity or overweight problems. That’s why we wanted to launch a campaign to encourage the public to lead a healthy lifestyle. The first thing was to raise awareness of the fact that these habits depend on oneself. That’s why we’re going to teach, with a visual campaign, in which the concept conveys that being overweight is an enemy you carry with you. So we look for a visual metaphor in which we represent characters stereotypes of enemies to show it: A policeman and a thief, where we represent visually that the enemy is literally hanging from you. A graphic that closes with a brand message that aims to empower people to practice an active lifestyle.
Advertising Agency:Cheil, Madrid, Spain
Executive Creative Director:Joaquin Espagnol
Art Director:Diego Rodríguez, Elena Hernández, Rodrigo Domínguez
Copywriter:Cristina Alonso, Elena Hernández, Rodrigo Domínguez
Creative Director:Ezequiel De Luca, Nicolás Diaco
Client Services Director:Luis Muniz
Account Director:Estefania García Sánchez
Illustrator:Illusion
Photographer:Illusion
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