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Fiat
Fiat 500X with Safety Sense. Active Emergency Braking System and Pedestrian Detection.
Advertising Agency:VMLY&R, Madrid, Spain
Executive Creative Director:Daniel Pownall, Eric Bech
Copywriter:Edmundo Murillo
Art Director:Ricardo Montes De Oca, Lucia Marco, Raul Lopez Sanpedro
Planning Director:Chema Gutierrez
Agency Producer:Antonio Cano
Photographer:Eduardo Diaz Bourgeot
Producer:Mercerdes Bourgeot
Based on its hydrogel technology, the Swedish sports nutrition brand Maurten has revolutionized the field of sports fuel. Since the launch just two years ago some of the best endurance athletes in the world are today officially fueled by Maurten.
But a great number of athletes use Maurten unofficially – athletes sponsored by the larger brands in the category. This, this one’s for them.
To make life easier for those athletes, Åkestam Holst together with Maurten is now launching Maurten Unofficial. A brand new, un-branded product range, designed for athletes sponsored by others.
When you save another user’s post on Instagram, it goes into a private Saved section on your profile. Did you know that you can create collections to organize the posts you’ve saved, similar to how you can organize pins into different boards on Pinterest? Our guide will show you how this works. Note: These screenshots…
Na Noruega, o Burger King aproveitou o tradicional festival da fogueira, que anualmente celebra a chegada do verão, para criar uma ação especial sobre como os seus hambúrgueres são grelhados. Aproveitando a Slinningsbålet, que com seus mais de 40 metros é considerada a maior fogueira do mundo, o BK levou um cliente aleatório para uma …
O post Burger King da Noruega leva cliente para conferir “hambúrguer grelhado na fogueira” apareceu primeiro em B9.
Depois de um longo (longo!) inverno, David Fincher pelo visto terá enfim um novo filme para chamar de seu. De acordo com o Hollywood Reporter, o diretor de “A Rede Social” e “Seven: Os Sete Crimes Capitais” terá como próximo projeto a cinebiografia de Herman Mankiewicz, jornalista que trabalhou com Orson Welles no roteiro de …
O post David Fincher vai dirigir Gary Oldman em cinebiografia do autor de “Cidadão Kane” apareceu primeiro em B9.
Em uma ação inusitada, a Colorado lança a Cãolorado, uma “cerveja” especial para cachorros. A bebida é feita com extrato de malte e levedo de cerveja, e vem nos sabores de carne e frango. A proteína líquida, claro, não tem teor alcoólico, e é rica em vitaminas e fibras e foi desenvolvida por veterinários especialistas …
O post Colorado lança a Cãolorado, “cerveja” especial para cachorros apareceu primeiro em B9.
Print
Audi
Revolution meets electric.
Advertising Agency:DDB, Madrid, Spain
Chief Creative Officer:Jose Mª Roca De Viñals
Executive Creative Director:Jaume Badia
Creative Director:Guille Ramirez, Alex Ademà
Art Director:Fran Arguijo, Alberto Planelles
Copywriter:Carlos Weil
Client Services Director:Francesca González
Account Director:Asier Garcia
Account Executive:Verónica Martín
Agency Art Buyer:Ana Ortiz
Ilustrator:Sara Logi
Online
Jekyll & Hyde
The problem: Our advertising agency was looking for a Russian-speaking art director who could create cool packagings. We wanted to have our ad published by all professional resources and to make sure that about millions of packaging designers learned about it. But we had no money for this!
Solution: We invented a concept of packaging. Then we encrypted a message about open art director vacancy on a label. And after this we sent the case to the world’s largest packaging resources where almost all designers are subscribers.
The text of the ad was intentionally written in Russian. Therefore, when the packaging was published, the ad was understood only by our target audience, i.e. Russian-speaking designers. For everyone else, it was just ordinary packaging.
Advertising Agency:Jekyll & Hyde, Saint Petersburg, Russia
Creative Director:Mikhail Rakov, Artiom Gelvez Kostenko
Art Director:Roman Kirichenko
Copywriter:Mikhail Rakov
Designer:Nadezhda Kulakova
Motion Designer:Artiom Gelvez Kostenko
Sound Designer:Anton Wayer
Account Manager:Elena Palamarchuk
The problem: Our advertising agency was looking for a Russian-speaking art director who could create cool packagings. We wanted to have our ad published by all professional resources and to make sure that about millions of packaging designers learned about it. But we had no money for this!
Solution: We invented a concept of packaging. Then we encrypted a message about open art director vacancy on a label. And after this we sent the case to the world’s largest packaging resources where almost all designers are subscribers.
The text of the ad was intentionally written in Russian. Therefore, when the packaging was published, the ad was understood only by our target audience, i.e. Russian-speaking designers. For everyone else, it was just ordinary packaging.
Results: The ad was seen thousands of designers. We succeeded in bringing our message to the notice of our target audience only.The agency received dozens of CVs and hundreds of portfolios.
Volkswagen trucks and buses present their new graphic campaign “knits”, focusing on some of their most distinctive attributes:
Its large load capacity and lower consumption. Being that they are trucks that can carry a lot in each trip, they achieve the highest efficiency. In each piece of the campaign you can see how the trucks manage to take everything in one go.
To give visibility to Manipal Hospitals, Vijayawada’s world-class Kidney Transplant services through-out Andhra Pradesh, we came up with this OOH, tweaking the scissors bows into kidneys to convey Kidney Transplant subtlety.
WPP’s Ogilvy this week moved to address internal controversy about its ongoing work for U.S. Customs and Border Protection, the largest law enforcement agency of the Department of Homeland Security. An email from global chairman and CEO John Seifert appeared to be an attempt to quell growing concern among employees in recent days after a…
Advertisers on LinkedIn have three new objectives to tap via its Campaign Manager: brand awareness, website conversion and job applicants. LinkedIn The professional network said the updates now give marketers a full-funnel experience, from initial awareness through to conversion. LinkedIn is also optimizing its click pricing to align with the objectives of its advertisers, saying…
Film
International Committee Of The Red Cross
International Committee of the Red Cross is launching a film to tell the real stories of people looking for their missing relatives.
Created by Cheil Spain, the campaign aims to break the tired prejudice of the typical static image of relatives posing with a missing person’s photograph.
Instead, the agency has created a campaign that puts the disappeared person inside the image, telling the story of their family.
Cheil’s 90-second film, and four 30-second versions, will run across Facebook, Instagram, Twitter, and YouTube globally.
The activity gives visibility to the tireless effort made by families seeking their missing relatives, and addresses the stereotype of inactive relatives waiting for disappeared people to return. It shows people posing with their relative’s photo, remaining in silence to leave the disappeared person to tell their own story for the first time.
María Emilia Cicoria, the Audiovisual Producer at International Committee of the Red Cross, said: “There is a need to give visibility to the tireless effort made by families seeking their missing relatives. We wanted to touch the hearts of the audience because, behind the typical image of the family member with the photo of their loved one, there is a search story that we can’t even imagine.”
Joaquin Espagnol at Cheil Spain said: “Sometimes reality goes beyond fiction – this campaign is full of true testimonies. There were so many compelling tales that it was really hard at the beginning of the process to select the stories of each family.”
Advertising Agency:Cheil, Spain
Executive Creative Director:Joaquin Espagnol
Creative Director:Nicolás Diaco, Ezequiel De Luca
Art Director:Rodrigo D. Batista, Elenita Hernandez, Julian Diez
Copywriter:Rodrigo D. Batista, Elenita Hernandez, Celia Martin
Agency Producer:Sergio Huerta, Carlos Montiel
Production Company:Landia
Director:Maxi Blanco
Executive Producer:Nicolas Cabuche
Producer:Alberto Lopez
Post Production:McNulty
Sound Design:Sonomedia
DoP:Pablo Clemente
Film
Volkswagen
Advertising Agency:AlmapBBDO, São Paulo, Brazil
CCO:Luiz Sanches
Executives creatives directors:André Gola, Pernil, Bruno Prosperi, Keka Morelle
Creatives:Rodrigo Resende, Renato Butori
Agency TVC Production:Vera Jacinto, Diego Villas Bôas, Aline Silva
Film Production:Bando Studio
Director:Leandro Hbl
Assistant Director:Pietro Sargenteli
Photography Director:Wagner Jabour
Art Director:Marcelo Larrea
Executive Director:Marcela Sutter
Executive Producer:Marcia Sutter
Producer:Helio Bodini
Production Coordinator:Luis e Milliet
Client Services:Marcia Sutter, Andréa Nero, Luciana Novelli, Christiano Bock, Mariana Nanes
Postproduction:Tribbo
Editing:Lucas Rangel, Tales Martins, Eduardo Resing
Finalization:Diego Nascimento
Color Grading:Bleach
Audio Production House:Cabaret
Musical Producer:Leticia Medeiros.
Songwriter:Guilherme Azem
Mixing and mastering:Gab Scatolin
Coordination:Verusca Garcia, Junior Freitas
Media:Fabio Urbanas, Mariela Fernanda Barreira, Dayane Manfrere Alves, Lucas
Planning:Cintia Gonçalves, Sergio Katz, Marcus Freitas, Ana Beatriz Nunes, Marcela
Approval:Gustavo Schmidt, Leandro Ramiro, Fabio Souza, helena_Bonesio
Ukrainians, both adults and children, are terribly tolerant about the violation of their rights. Our task was to show teens that they have rights and these rights must be upheld. We had to explain them how to do it without making them bored. We decided to put a teen in a position of an expert who helps other kids out when their rights are violated. We created #smthwentwrong, a chatbot quest in messengers where players got messages from the characters in need. The teens advised them what to do best and instantly they could figure out where their advice got the characters. Regardless of the players’ choices, they were taught what’s the right thing to do in such situations. Also, the teens could write to us in the messengers if their rights were violated in order to have the real lawyer’s advice. They wrote indeed, and even shared their personal problems!
Baseball fans watching the MLB All-Star Game on Tuesday night saw a lot of two things: strikeouts and Cleveland Indians shortstop Francisco Lindor. Despite a hitless performance, Lindor made his presence felt off the field throughout the American League’s 4-3 win. He starred in ads and MLB promos during the broadcast, and Fox even put…
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Orange
Every year, cyber-attacks hit millions of people and cost billions of dollars all over the world.
Today, companies are often giving technical answers to cyber-attacks, while the core problem is a behavioral one: 95% of attacks are related to human mistakes.
Advertising Agency:Havas, Paris, France
CCO:Christophe Coffre
Artistic Directors:Remi Arnaud
Copywriter:Edouard Dorbais
Account managers:Éric Mironneau, Diane de Plas, Marine LeGoff
Pr:Christophe Pelletier, Thomas Khaski
Film
Jeep
To get to the most prestigious stages and go down in history, many professional football players have played since childhood on the hardest terrains.
Is the ability to never stop despite obstacles and to overcome new challenges that has made both Jeep and Juventus so strong today.
Advertising Agency:Leo Burnett, Turin, Italy
General Manager:Maurizio Spagnulo
Executive Creative Directors:Francesco Martini, Alessandro Antonini
Associate Creative Directors:Giuseppe Campisi, Michele Sartori
Art Director:Omar Meletti
Copywriter:Pablo Cappellato
Client Service Director:PierAugusto Piergiovanni
Account Manager:Stefano Casuccio
Managing Director Cloud14:Daniel Karam
Head Of Tv Department:Riccardo Biancorosso
Tv Producer:Cristina Tosatto
Director:Dorian & Daniel
Film
Duracell
Advertising Agency:Wieden+Kennedy, New York, USA
Executive Creative Director:Karl Lieberman
Creative Directors:Laddie Peterson
Copywriter:Howard Finkelstein
Art Director:Grant Mason
Director Of Integrated Production:Nick Setounski
Producer:Kristen Johnson, Emily Skinner, Alexandra Lubrano, Luis Martin, Pat Sullivan
Account team:Price Manford, Meghan Mullen, Sara Sharpe, Paulina Marxuach
Director Of Strategy:Dan Hill
Strategist:Rachel Yoes
Head of Media Planning:Karlo Cordova
Communications Planner Supervisor:Mark Malloy
Director of Social Strategy:John Petty
Social Strategist:Elizabeth Stefan
Director Of Business Affairs:Patrick O’Donoghue
Business Affairs Manager:Michael Moronez
Talent Payment Coordinator:Andrea Sierra
Director of Traffic:Sonia Bisono
Traffic Coordinator:Tina Wyatt
Project Management:Alex Doomany
Production Company:Mjz
Director:Tom Kuntz
Cinematographer:Matthew Libatique
Production Designer:Brock Houghton
President:David Zander
Senior Executive Producer:Eriks Krumins
Editorial Company:Whitehouse Editorial
Editor:Russell Icke
Post Producer:Melanie Klein
Editorial Assistant:Devon Bradbury
Company:Company 3
Colorist:Tom Poole
Vfx Company:The Mill
VFX Lead Flame:Jade Kim, Caio Sorrentino
VFX Flame Artists:Joseph Yoon, Andrew Emmerson, Heather Kennedy-Eck, Antoine Douadi, Drew Maloney
Sound Studio:Sonic Union
Sound Mixer:Steve Rosen
Sound Design Company:Trinitite
Sound Designer:Brian Emrich
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