Stuck in the mud, somewhere in the swamps of the New Jersey Meadowlands lies the American Dream. Or so we’ve been told for the last 16 years. What has been an albatross around the necks of several NJ gubernatorial administrations, the 3-million-square-foot mall by Triple Five Group in East Rutherford, N.J, is finally set to…
Did you know that Instagram Stories includes a Focus capture mode, which allows you to place the focus on a person in your shot and make the background blurry? Our guide will show you how to use Focus mode in Instagram Stories. Note: These screenshots were captured in the Instagram application on iOS. Step 1:…
O Google lançou uma atualização para a aba “Notícias” da plataforma de pesquisa. O novo design destaca os títulos e origens das matérias que aparecem no feed ao fazer a busca e, consequentemente, diminui a quantidade de links na área de destaque. A novidade foi anunciada pelo perfil oficial da empresa no Twitter, através de …
O post Google muda a aba “Notícias” para destacar títulos e origens das matérias apareceu primeiro em B9.
Hop & Cold is Brazil’s first hopped cold brew coffee. It’s coffee, with hops.
For the 20th anniversary of Joelapompe.net (The Advertising Copycat hunter since 1999), The Masked Agency is launching an ad campaign starring well-known admen and adwomen who have a curious resemblance to other celebrities with the catchphrase: “Advertising is full of look-alikes. Some are funny, others no. Joe La Pompe. Copycat hunter since 1999”. Who is the original and who is the copy? Like on this blog, it’s up to you to judge! With this small difference that here, it’s only coincidences.
Franck Provost (Hairdresser) vs Stéphane Xiberras (BETC Paris) – Mike Horn vs Olivier Altmann (Altmann + Pacreau) – Peter Graves vs Maurice Levy (Publicis Worldwide) – Josiane Balasko (french actress) vs Mercedes Erra (BETC) – Clint Eastwood vs Sir John Hegarty (BBH) – Vahid Halilhodzic (Soccer manager) vs Jean-Marie Dru (TBWA) – Catherine O’Hara vs Margaret Johnson (Goodby Silverstein & Partners) – Tim Burton vs Gabriel Gaultier – Jorge Garcia vs Pierre Berville – Michael Cain vs Sir Franck Lowe (LOLA Mullen Lowe) – Christopher Lee vs Lee Clow (TBWA)
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Misu
Thousands of views do not compare to one from home. Adopt.
Cats are the most seen on youtube. However, it will never be compared to a real experience from home
Advertising Agency:JWT, Caracas, Venezuela
Chief Creative Officer:Demian Campos
Creative:Demian Campos, Alana Vitrian
Photographer:Angel Rodriguez
Design
Japan Para Table Tennis Association
Tokyo will be hosting the 2020 Olympic and Paralympic Games. However, despite growing public excitement, study shows only 1% of Japanese watch Paralympic Games as these sports still struggle to gain media coverage and audience.
It is a global challenge facing many para-sports committees and athletes, including our client, Japan Para Table Tennis Association.
Among the reasons for the general lack of interest in Paralympic Games, are that people don’t relate to the challenges faced by para-athletes, and therefore don’t fully appreciate the immense skill involved in competing.
To raise awareness of para table tennis and para-sport in general, in a reality where Paralympic Games are regarded secondary or largely ignored, we felt the need to bring a new perspective for spectators, by communicating the appeal through an innovative method that facilitate an authentic understanding of the sport.
The ‘Para Pingpong Table’ is a collection of pingpong tables in various shapes that highlight the unique challenges experienced by para-athletes.
These tables were designed based on interviews and sketches from members of the Japanese National Team, who were asked to describe the shapes of the table as they ‘experience’ it, to help us visualize and comprehend what it is like to compete as a disabled player.
Instead of the conventional method in which a person’s mobility is forcibly restrained, an uncomfortable experience that reinforces disability, ‘Para Pingpong Table’ directs your focus on the exceptional ability of para-athletes and foster renewed respect among those who experience it.
The ‘Para Pingpong Table’ lets us see the world through the athletes’ eyes in a positive way and serves as a new intuitive communication tool to better inform people about the athletes’ unique challenges and triumphs, adding greater depth for spectators.
Among 20 unique shapes, a total of 3 tables are produced, each representing a different athlete’s experience. We turned a familiar shaped pingpong table into something unexpected and iconic, that is fully functional but also has a beautiful visual impact.
These tables are professionally developed in cooperation with the manufacturer of the official model for 2020 Tokyo Olympics, and meet the international competition standards in quality to achieve the full experience of the competitive game.
Adding to its aesthetic appeal is the detachable base of the table that gradually transforms into the unique shape of the tabletop to visualize the diverse reality experienced by para athletes.
These tables have been used at live events, displayed at commercial facilities and schools for everyone to experience, and continues to draw public and media attention to spread the appeal of para-sports.
92% of those who experienced the table responded that they now want to go and watch a para table tennis match, as well as other para-sport games.
Over the last 4 months, we gained a total of 1.1 billion impressions across 450 media both in Japan and overseas.
Social media engagement skyrocketed to +200%, while the number of people who experienced the table (currently 3,000) is increasing every day.
The head of Japan Sports Agency, Rio Olympic gold medalists, and noted politicians experienced the table and voiced their support.
We are currently carrying out tours across Japan in response to many schools and businesses interested in experiencing the table.
The table has now become an “official exhibition content” for the Tokyo 2020 Olympic and Paralympic committee to use in their programs.
Advertising Agency:TbwaHakuhodo, Tokyo, Japan
Chief Creative Officer:Kazoo Sato
Group Creative Director:Masaya Asai
Senior Art Director:Yo Kimura
Art Director:Takeshi Matsuda
Designer:Takeshi Matsuda
Copywriter:Shohei Ooishi
Executive Producer:Masato Midorikawa
Producer:Ryutaro Saito
Pr Planner:Kyosuke Hashimoto
Product Designer:Shintaro Monden
Director:Shinri Abe
Editor:Shinri Abe
Motiongraphic Designer:Kiyotaka Sumiyoshi
Director Of Photography:Yosuke Koino
Sound Designer:Takaomi Tomura
Photographer:Takakazu Aoyama, Ryohei Takanashi
Senior Graphic Producer:Wataru Ito
Graphic Producer:Yusuke Hino
Retoucher:Takuya Tsugane
Music Producer:Seiya Matsumiya
Web Producer:Jun Arai
Online Editor:Yoshinobu Okino
Manufacturing Manager:Shinya Igawa
Print
Volkswagen
The Cognitive Manual is a new tech innovation from Volkswagen, featured in the new Volkswagen T-Cross. The Cognitive Manual allows drivers to get answers to any and all questions about the car by asking the app or taking a picture of the icons on the dashboard. After all, users are often confused by the meaning of these icons, and the campaign specifically plays on that. It’s almost as if the Cognitive Manual allows people to “translate” their new T-Cross.
Advertising Agency:AlmapBBDO, São Paulo, Brazil
Partner:Luiz Sanches
Chief Creative Officer:Luiz Sanches
Creative Director:André Gola, Bruno Prosperi, Keka Morelle, Marcelo Nogueira, Pernil .
Creative:João Souza, Yan Prado
Art Director:João Souza
Copywriter:Yan Prado
Art Buyer:Tereza Setti
Approval:Leandro Ramiro
Based on Experience:
COVET PR:
The Account Supervisor leads teams by proactively assessing the needs of his/her clients and fellow team members and putting together strategic pla…
New York City, New York (US)
competitive:
Creative Circle:
Position: Full-time, Account DirectorLocation: San FranciscoStatus: Full TimeEstimated Duration: Direct HireStarts: June 2019Rate: $110k+ annually DOE
San Francisco, California
(TrendHunter.com) The rise in popularity of the #vanlife movement is seeing more consumers warm up to the idea of spending life on the road, which is being supported by new housing options like the Hymer DuoCar S….
Usually, when we say you’ll want to watch an ad over and over again, it’s because of the quality of the storytelling or mesmerizing visuals. Not this time, though the ad is fine enough on its own. But what truly makes it obsessively rewatchable is its baked-in scavenger hunt. With its new spot for Bouygues…
Os momentos da televisão nacional que impactaram as conversas na internet
O post Braincast 320 – Por que a TV brasileira continua tão memética? apareceu primeiro em B9.
Street art in advertising is not new. But it rarely has any real connection with the product. But unlike pretty much all other brands Bankomat, the main provider of ATM’s in Sweden, are found on the wall. So to promote their new currency exchange-offer we combined these two iconic, urban elements.
Nothing Lady Gaga does is conventional, and that now includes launching her new beauty brand exclusively on Amazon. In a move that shocked the beauty retail industry, Lady Gaga’s upcoming beauty line Haus Laboratories will be available on Amazon in nine countries starting in September. The launch has the potential to change brands’ perception of…
After more than two decades with Microsoft, Mike Nichols is retiring as chief marketing officer of Xbox. Nichols, who has spent the past five years leading the software giant’s gaming division, told Adweek he will leave the company this fall after helping to find his replacement. He’s leaving to pursue personal projects after a tenure…
Mesmo depois do “flop” que foi o Google+, que inclusive chegou ao fim em abril, parece que o Google não desistiu de apostar em uma rede social “que vingue”. A unidade experimental da empresa, conhecida como Area 120, está desenvolvendo uma nova rede social chamada Shoelace, que tem como objetivo ajudar as pessoas a se …
O post Google cria rede social para estimular encontros na vida real apareceu primeiro em B9.
A girl is cooking Niku Jaga, a Japanese homemade comfort food, in the kitchen. She is making it from Japanese soup stock with Rishiri Kombu kelp.
Her boyfriend finds an article about Kombu Hosu! Hosu! on his mobile phone. He leans backwards and starts trying Kombu Hosu! Hosu!.
A bossy and over-reactive fisherman captain guides him throughout the drying process, encouraging in both strict and sweet manner. The caaptain then asks him to consider the seasonal job in Rishiri Town.
The man is off to Rishiri Town to dry Kombu kelp.
In Adidas’ key cities such as Shanghai, over 50% of girls don’t play competitive or individual sports and over 25% of girls stop playing sport between the ages of 14-17.
In a conformist culture such as China, youngsters are constantly looking for role models to imitate and look up to, as their ways of self-discovery. Unfortunately, young girls often adore internet personalities and pop stars as their role models, which creates a mental barrier that drives their interest away from sports. Thus, re-establishing strong role models in their lives is the most compelling way to persuade, motivate and inspire young Chinese girls to participate in sports.
Adidas starts a campaign transforming the four most revered heroines of Chinese history into the modern era, showing how kickass and badass girls can be when engaging in four of the Adidas’ key sports.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
