Jul 24

Burger King: McDonald's, we are laughin' it

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Outdoor
Burger King

Recently attacked by a McDonald’s Belgium outdoor advertising panel near their new restaurant,

BURGER KING® Belgium responded… in their own way! The campaign, visible until August 6, is signed Buzzman.

A few days ago, BURGER KING® Belgium was surprised to discover that McDonald’s Belgium was installing an outdoor advertising panel right next to its new restaurant in Brussels asking customers if they preferred to be “served by a King or served as a King”…

A great opportunity for the King of WHOPPER® to meet his historical competitor, through a giant panel on the front of his new restaurant: “Why try to roast when you can’t even flame grill?”

By playing on the double meaning of the word “roast”, BURGER KING® Belgium reminds McDonald’s Belgium that it’s never a good idea to rib the king of the flame…

With this outdoor advertising, visible until August 6, BURGER KING® Belgium displays what the brand’s fans are looking for, above all: the unique taste of flame-grilled.

Advertising Agency:Buzzman, Paris, France

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Jul 24

McDonald’s: TBWABelgium & McDonald’s Belgium Troll New Burger King Restaurant to Promote Table Service

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McDonald’s Outdoor Ad - TBWABelgium & McDonald’s Belgium Troll New Burger King Restaurant to Promote Table Service
McDonald’s Outdoor Ad - TBWABelgium & McDonald’s Belgium Troll New Burger King Restaurant to Promote Table Service

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Jul 24

FFIR – Historical Film Festival: Film Talks History

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FFIR - Historical Film Festival Print Ad - Film Talks History

History never ever ends. Nor do the debates about it. Our Historical Film Festival hosts just that: movies and the talks that follow. The poster campaign showcases significant events, in this case – a throwback to the Moon Landing.

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Jul 24

Volkswagen: Save the Earth

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Volkswagen Print Ad - Save the Earth

The goal is to present the vehicle as a milestone in the preservation of the environment over the years.

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Jul 24

Prontotour: History & Sea

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Prontotour Print Ad - History & Sea

Whether Discover the History or Enjoy the Sea.

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Jul 24

Heineken: The Focus

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It’s getting harder and harder to focus on just one thing. And when it comes to UEFA Champions League matches, every blink could be crucial. Heineken decided to find and reward the most concentrated fans by challenging them to a stare-down with one of the most cool-headed football players — Andrea Pirlo. We created a website that tests the concentration of each visitor in a battle with Pirlo himself. Using AI-powered face tracking technology, we detected the movement of each player’s eyes, both on desktop and mobile devices. Those who managed to withstand Pirlo’s stare the longest without blinking or looking away won a ticket for an exclusive screening of the Final.

Video of Heineken: The Focus

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Jul 24

Girls Leadership: #MyVoiceMyPower

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Around the ages of 11-13, from being strong confident females, who are outspoken about their achievements and opinions, girls suddenly fall silent. Research that shows that around this age, girls experience a huge decrease in body satisfaction, confidence and voice which can carry through their adulthood. Girls Leadership equip young girls with the skills to exercise the power of their voice. So they can know, respect and express themselves. Helping them to navigate and shape their world. The campaign united girls and women on and off the screen in both their vulnerability and strength. Featuring first-person interviews from 40 real women, between the ages of 13-83, who had never met before, we explored what voice meant to them and the effect it’s had on their lives. The result was an empowering 2 minutes and 43 seconds campaign that united women on and off the screen in both their vulnerability and strength. From moments where these courageous women struggled to find the words to express their pain to times when their words of courage emboldened others, their powerful stories speak for themselves. And encourage women to share their own stories with the hashtag #MyVoiceMyPower.

Video of Girls Leadership #MyVoiceMyPower

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Jul 24

The New CEO of the World’s Biggest Ad-Buying Firm Explains Why Agencies Should Never Own Customer Data

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Can an agency buying ads for some of the world’s biggest advertisers simultaneously own a firm that specializes in gathering consumer data to help target those clients’ ads via assorted platforms and publishers? It’s a question that has divided the global ad industry on a holding company-wide level. For IPG and Publicis, the answer is…

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Jul 24

‘The Worst Player in the World’ Finds Plenty of Dumb Ways to Die in New PUBG Campaign

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From the outside looking in, the gaming community can appear as a collection of intense, very skilled console (or PC) warriors–and for some, that can be intimidating. In reality, the world of gaming is powered by fans that occupy the entire spectrum of ability, ranging from experts to absolute novices. They are all integral to…

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Jul 24

Uken Games and Publishers Clearing House A/B Tested MoPub’s Advanced Bidding

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Twitter’s MoPub mobile ad platform provided an update on its advanced bidding process, which it debuted in alpha in December 2017. MoPub is connected to over 180 demand-side mobile platforms, including the Twitter Audience Platform, and participants in its advanced bidding initiative include Facebook Audience Network, Tapjoy and AdColony, with another 10 ad network bidders…

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Jul 24

Horizon Media Signs With Nielsen Advanced Audience to Refine TV Ad Spend

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Horizon Media has become the first media services agency to use Nielsen’s Advanced Audience solution in hopes of boosting the performance of its television ad spend. Nielsen Advanced Audience is a suite of tools that offers media buyers the ability to optimize their placements by identifying specific audience segments such as “new parents” or “first-time…

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Jul 24

Famed Designer Jessica Walsh Starts Her Own Creative Agency

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Jessica Walsh, co-founder and creative director of New York design firm Sagmeister & Walsh, is going solo with her own agency. The new venture is called &Walsh, still based in New York but wholly owned by Walsh herself. The 32-year-old’s new title is founder, CEO and creative director. Walsh is a longtime fixture in the…

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Jul 24

Outdoor Voices Debuts a Content Website (and a Zine)

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Outdoor Voices, a direct-to-consumer activewear company whose motto is “doing things,” now wants to make it easier for its customers to find those things to do. The 5-year-old company is rolling out a content marketing platform today dubbed “The Recreationalist,” aiming to give customers a hub related to doing something, whether it’s in nature, working…

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Jul 24

Twitter and WordPress banned women from their platform due to a sordid case in Canada's human rights tribunal filed by Jessica Yaniv

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big tech

We reported earlier on the fact that WordPress shut down several feminist blogs without warning, where one of the most interesting aspects of this was that the actual terms of service were changed rig
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Jul 24

Rapper A$AP Ferg designs his own Redline BMX, shows it off in music video made by Amsterdam’s HERC

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Entertainment

Transport & Travel

How to turn an oldschool BMX sport brand into a desirable lifestyle brand? By creating pop culture instead of an ad campaign.
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Jul 24

Sanofi MagneVie Stress Resist – Drama out of nothing campaign makes things extra dramatic with a real soprano

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Health & Beauty

Increase your stress resistance with MagneVie Stress Resist. It contains Rhodiola Rosea, a plant that increases stress resistance, and Japanese marine magnesium that reduces tiredness.
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Jul 24

Tóquio 2020: assim como a Tocha Olímpica, medalhas são feitas de metal reciclado

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Em março, a organização das Olimpíadas Tóquio 2020 apresentou ao mundo a belíssima Tocha Olímpica desta edição, com design inspirado nas flores de cerejeira e criado a partir de desenhos feitos por crianças na área atingida pelo desastre de Fukushima. A tocha é feita com resíduos de alumínio recuperados de habitações temporárias construídas para as …

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Jul 24

F.T.C. Orders Facebook to Add Oversight of Data Practices

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The F.T.C. fined Facebook $5 billion and placed new conditions on Facebook for privacy violations, but did not restrict the social network’s ability to gather and use people’s personal information.

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Jul 24

The Epica Awards launches a Gender Equality Category

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ad awards etc

The Epica Awards has added Gender Equity to its range of Public Interest categories for the 2019 edition, which is currently open for entries.
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Jul 24

Armazém da Utopia: Thinking People

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Print
Armazém da Utopia

Idea: Reinforce to the public the essence of the cultural center Armazém da Utopia (Utopia Warehouse) as a place with critical thinking, political and outside the everyday. Through two pieces, we show that all people have the essence of Armazém da Utopia (Utopia Warehouse) and are able to have a thought that goes beyond the everyday world, without perhaps even noticing the power it has.

Advertising Agency:Binder, Rio de Janeiro, Brazil
Illustration:Lerik Lopes
Copywriter:Guilherme Haas, Alex Bitencourt
Art Director:Marcos Becker, Lerik Lopes
Creative Director:Marcos Apostolo

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