Jun
04
Trump Suggests a Boycott of AT&T to Punish CNN
Posted in: UncategorizedThe president apparently didn’t like what he watched during a long flight to Britain. Investors yawned after his call for action.
Jun
04
Apple Is Adding More Privacy Features for Location Tracking, Login and Email Signups
Posted in: UncategorizedAt its annual Worldwide Developer Conference today, Apple announced a number of new privacy features to give users an alternative to data-driven advertising companies like Facebook, Google and hundreds of ad-tech providers. The updates–which will be in iOS13 this fall–will give people another way to log in to apps and websites through an Apple ID…
Jun
04
Honoring the Adweek and Adcolor Champions
Posted in: UncategorizedAt Adweek and Adcolor Champions on May 22 in New York, we celebrated the fearless leaders and rising stars who embody the most effective examples of influencing inclusion and diversity in the marketing, advertising, media, technology and entertainment space. Check out the best shots from the day, as well as Adweek’s upcoming events, if you…
Jun
04
How Deloitte’s Jen Fisher Became Its First Chief Well-Being Officer
Posted in: UncategorizedHow did Jen Fisher become the first chief well-being officer at accounting and consulting giant Deloitte? “Out of necessity.” Fisher joined Deloitte in June 2001 and ascended the ranks, serving as chief of staff to the chief operating officer (and eventual CEO) before working with chief marketing officer Diana O’Brien. But it came with a…
Jun
04
The Ad Industry Has Reached a Breaking Point. Can It Bounce Back?
Posted in: UncategorizedWould you work a full-time job for four months without being paid? Could you? “Once upon a time, the agency was the most important outside relationship most clients had,” said Bill Duggan, group evp for the Association of National Advertisers. That is no longer the case. Agency leaders, trade groups and CMOs have united in…
Jun
04
How to Engage the Most Powerful Audience in the World
Posted in: UncategorizedAt Adweek’s latest Executive Lab in New York on May 21, we explored New Yorkers and the importance of understanding them from a brand perspective. Check out the best shots from the day, as well as Adweek’s upcoming events, if you want in on the action. (L. to r.) Chris Ariens, director of visuals, Adweek;…
Jun
04
How American Eagle Captured the Youth Market and Never Really Let Go
Posted in: UncategorizedEarlier this year, American Eagle Outfitters took a gamble that turned the heads of not only customers, but other marketers as well. Like many brands pursuing the fickle tastes of Gen Z shoppers, the mall-based apparel retailer had convened focus groups full of teens, eager to hear what they did and didn’t like. And like…
Jun
04
ESPN: Never Miss a Move – Basketball, Water Polo
Posted in: Uncategorized
Brazilian people love sports and watching sports of any kind. But, only soccer matches are broadcast on TV. There is a great difficult on following all the other modalities such as NBA and the Olympic Games.
“Never Miss a Move” campaign shows to sports fans all the benefits of the ESPN App. With the app, they won’t miss any moment of the matches of the sports they like.
Jun
04
U.S. Army to Dissolve Marketing Division and Relocate Operations to Chicago
Posted in: UncategorizedAs its account moves from longtime AOR McCann to DDB, the U.S. Army will rebrand, relocate and reassign the division responsible for managing hundreds of millions in taxpayer dollars spent on marketing and recruitment efforts each year. According to a letter sent to leaders of the Army, Army National Guard and Army Reserve by Secretary…
Jun
03
Sea Shepherd: The White Tide
Posted in: Uncategorized
On World Oceans Day, Sea Shepherd creates a yellow and white tide to denounce the billions of cigarettes polluting the oceans.
A single cigarette butt can pollute up to 500 liters of water. Cigarette butts pollute the ocean even more than straws and plastic bags do. Every year, billions of them end up in the ocean, carried away by the wind, the rain, in rivers or in pipes, after having been carelessly thrown in the streets. The toxic chemical components they are made of contribute to the ocean’s acidification and are deadly to the marine animals who eat them.
On World Oceans Day, it is urgent to raise awareness on this serious matter. “The White Tide” is the name of Sea Shepherd’s campaign, which aims to denounce how cigarette butts are polluting and killing the oceans and their wildlife.
In order to make this ecological cataclysm tangible, the association created a strong metaphorical image: a viscous & sticky tide that looks like an oil spill but whose texture and colors (white and yellow) are similar to those of cigarettes.
Whether you’re a smoker or not, you have the power to act, at your own scale, to save the blue planet’s health.
Jun
03
Former Airbnb CMO’s Brand Consultancy Welcomes First Partner Since Launch
Posted in: UncategorizedTwentyFirstCenturyBrand, the brand and marketing consultancy officially launched by former Airbnb CMO Jonathan Mildenhall last November, expanded its leadership team with the arrival of a new partner. Jen Randle joins the existing leadership team of Mildenhall, who serves as CEO, and founding partners Alexandra Dimiziani and Neil Barrie, becoming the first partner to join TwentyFirstCenturyBrand…
Jun
03
Facebook’s Justin Osofsky Is the New COO at Instagram
Posted in: UncategorizedHead of Instagram Adam Mosseri has a new second-in-command, as Justin Osofsky, vice president of global operations at parent company Facebook, is assuming the role of chief operating officer of the photo- and video-sharing network. The Instagram COO role has been vacant since former Facebook vice president of global public policy Marne Levine left the…
Jun
03
How Serious Is Amazon’s Challenge to Google and Facebook?
Posted in: UncategorizedAmazon ended weeks of speculation by confirming its intended purchase of the Sizmek ad server and Dynamic Creative Optimization (DCO) suite. Some believe that this move could disrupt the very top of the digital advertising market. The agreed sale price of Sizmek’s ad server and DCO assets were not disclosed publicly, but separate sources with…
Jun
03
Q&A: How Ikea Recreated Famous TV Living Rooms, Boosting Traffic to Its Products by 50%
Posted in: UncategorizedThe best advertising ideas are often so incredibly simple in concept and fantastically detailed in execution. That’s certainly the case with the “Ikea Real Life Series” from Publicis Spain, which recreated the living rooms of popular TV shows using only furnishings from the global retailer. Created for Ikea in the United Arab Emirates, the campaign…
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