GULAG History Museum: Survivors

Gulag (acronym of Main Administration of Camps) is a system of camps in which convicts were serving sentences for domestic and criminal offences and also for political reasons in USSR since the 1930s. It sounds horrifying, because over the 27 years of the Gulag’s existence twenty million people have passed through the camps and every tenth never came back from Gulag. But only half of young Russians know about mass repressions in the USSR (as it puts Russian Public Opinion Research Center, September 2018). Every fourth hears about the Gulag for the first time. To remind about this terrible time The Gulag History State Museum has collected former prisoners’ stories and told them in the language of graphic novels. The book «Survivors» was published thanks to fundraising. All graphic novels have been created by different artists and based on the stories of the Gulag’s former prisoners.

Video of BBDO Moscow — Survivors

Google: Google Zoey

Video of Google Zoey

Apple: Straighten Up

Video of Straighten Up

Goodwine: Goodwine New Loyalty Program

goodwine is a local Kyiv wine and grocery store. In 2018 they completely reimagined their loyalty programme making it as personalized as possible. All customers received exclusive offers based on their preferences. So basically every single user was given an own unique loyalty programme. The brief was to create an identity that will go beyond boring and corporate norm of all shops’ loyalty programmes. goodwine is very human. The brand has always supported the uniqueness of every employee and customer. To support the customization of the loyalty programme and the diversity of thousands of goodwine’s people we came up with the idea to create thousands of different identities. We created naive visual style. Then we programmed an algorithm that randomly shuffles elements and creates thousands of designs. We used them to make an exclusive branding for every customer personal card. Now there are no two identical cards because there are no two identical customers. goodwine employees became the part of identity. The posters were placed in the exact store departments next to workplaces of exact people. The heroes of posters ‘explained’ how the loyalty programme worked in their department. We also saved the exclusive speech patterns of employees in copywriting. So that you feel that a real person is talking to you.

Usually people don’t like anything new. But this time 85% of old clients switched to the new programme. And 28 459 goodwine’s visitors became new loyal customers.

Video of banda | goodwine | new loyalty program launch

Hyundai: Watch your back

Hyundai Print Ad - Watch your back
Hyundai Print Ad - Watch your back

Square: Forged in Flint

Video of Forged in Flint

ACLU: Stamps Without Borders

ACLU Direct Ad - Stamps Without Borders
ACLU Direct Ad - Stamps Without Borders
ACLU Direct Ad - Stamps Without Borders
ACLU Direct Ad - Stamps Without Borders
ACLU Direct Ad - Stamps Without Borders

Over 2,300 children have been separated from their families at the US-Mexican border due the Trump Administration’s recent “zero tolerance” immigration law. How do we get Americans to understand the effects of this law and move them to sign the petition? Use existing images of children that were separated at the border to create a collection of special-edition international stamps.

ZoOn: Conquer the Cold

ZoOn Print Ad - Conquer the Cold
ZoOn Print Ad - Conquer the Cold
ZoOn Print Ad - Conquer the Cold

ZoOn is an Icelandic outerwear company that strives to create the best clothes for even the harshest weather.

Village Inn: Delivery

Village Inn, a 61-year-old restaurant chain, is also reinventing breakfast delivery by allowing you to order right from your bed using their smart alarm clock or Alexa Skill. Skip the snooze button and order your breakfast for delivery from your bed. https://www.villageinn.com/breakfast-delivery/

Video of Breakfast for Mom – Breakfast Delivered – Village Inn

Video of Sleepover – Breakfast Delivered – Village Inn

Tata Tiscon: Tree of Life

Tata Tiscon commissioned an eminent artist, Sri Narayan Sinha, to create the Tree of Life with metal throw-aways. The Tree is a beautiful reminder that life, the environment and the air we breathe must be nurtured and renewed by all of us. The Tree of Life will be “planted” for posterity within the premises of Tata Centre in Kolkata on June 5th,2019, World Environment Day.

Video of TATA Tiscon World Environment Day Film

Wix: Up for Anything

Video of Ep. 1 Fashion Show In the Sky | Up for Anything | Wix Web Series

Video of Ep. 2 The Aoki Wave | Up for Anything | Wix Web Series

Oêa: Copa 2019 — ?? 3-0 ??

Um jogão de bola fez o Mundial Feminino de 2019 começar muitíssimo bem! A França deu aquela reforçada no favoritismo e mandou logo quatro gols contra a Coréia do Sul, num Parc des Princes lotadaço. Ouça tudo o que rolou, desde as jogadas, clima no estádio, até as repercussões nas redes no episódio de hoje …

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Q&A: Dotdash’s CEO Explains What Quality Content Means to Him

When Neil Vogel rebranded the internet giant that was About.com for the modern age, he didn’t pull punches. In 2017, he’d rebranded the site as Dotdash, breaking the monolithic site into a series of sleek, informative verticals, cutting thousands of articles–and a ton of ad space–in the process. It was a risky rebrand, but it…

Mupoca #092 – Expreendedores – voltando à vida assalariada depois de empreender

Mupoca 92 Expreendedores

Mantendo a prometida assiduidade, o Mupoca está mais uma vez nos bits do rádio, pronto para ser amado como seu podcast favorito para lavar aquela louça. Luiz Yassuda, Gabriel Prado e Tales Cione contam com a colaboração do ilustríssimo @startupdareal para debater os prazeres do expreendedorismo, a arte de desistir do negócio próprio depois de …

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On Being Podcast: In Conversation

A wide open brief gave us lots of room to play, so we explored different ways of combining 3D and 2D techniques. After a lot of testing, we eventually arrived at a kind of trippy hybrid which we used to create a piece inspired by the wise words of the late John O’Donohue.

Video of On Being // John O’Donohue

Q&A: The President of Jounce Media Discusses Supply Chains and Ad Tech

Ask anyone on any side of advertising, and they’ll all agree on one thing: Programmatic is complicated. In between the snare of a supply chain and the never-ending list of jargon, it pays to have players that can break down adtech simply–and accurately–for the rest of us. Chris Kane is one of those people. As…

Call of Duty: Official Call of Duty: Modern Warfare – Reveal Trailer

Video of Official Call of Duty®: Modern Warfare® – Reveal Trailer

FedEx Will No Longer Fly for Amazon

FedEx said it will not renew its FedEx Express contract with Amazon, instead focusing on serving the broader market. In an email, a rep said the courier has built out a network with capacity to serve thousands of ecommerce players, including Target, Walgreens and Walmart. FedEx also noted significant demand in ecommerce, which is expected…

A Brooklyn Burger King Delivered Beef Whoppers to Customers Who Ordered (Meatless) Impossible Patties

A Burger King in Brooklyn, New York, made a serious blunder this week when it delivered Whoppers made of real beef to customers who had ordered Impossible Burgers, a meat substitute that entered the fast-food chain’s menu in April. On its Seamless menu, a Burger King location in Williamsburg, Brooklyn, advertised a version of the…

Q&A: Twitch’s Chief Revenue Officer on Ad Tech’s Biggest Pain Points—and Opportunities

Way back in 2012, when I was a media reporter elsewhere and Walker Jacobs was the evp of digital ad sales for Turner, he told me the media giant was looking “to take the other road: minimizing ad tech for ad tech’s sake, simplifying our processes.” A year later, in other interviews, he said Turner…