Few fields in marketing pose more complex challenges than branded content, a term whose definition and intricacies expand with each passing year. Unlike ads, branded content is consumed voluntarily–meaning it needs to be enticing enough to look at and compelling enough to stick with. As part of this year’s Creative 100, Adweek is honoring 11…
Sure, it’s impressive to be good at what you do–and especially to get famous for doing it. But that’s not enough to land a spot on Adweek’s annual Creative 100. Each year, our list (which never repeats a name) honors celebrities and influencers who are multi-talented, endlessly inventive and creatively inspiring. This year’s roster is…
The funny thing about commercial directors is that the moment you learn who they are, you start noticing just how often you’ve seen their work. Take, for example, Kim Gehrig, who’s having one hell of a run in 2018 and 2019. In the past year alone, she’s helmed Gillette’s polarizing “We Believe” spot about toxic…
According to the UNICEF study, about 150 million children from 13 to 15 around the world become victims of physical abuse in school. This problem is particularly acute for homosexual, bisexual and transgender teenagers. Belarus makes no exception. Moreover, the worst thing is that such children live in constant fear, because they lack support from their environment, their school and the state, which completely ignores their existence.
This touching music video reveals the story of a transgender woman, shows deep connection with her mother. The plot is based on a real story of Valeria Shendera from Minsk. With this video we want to support people who are still facing stigma and bullying for who they are. Valeria’s story inspired us to launch #superparents flash mob.
This World Environment Day, Aditya Birla Group takes a step further towards cementing its commitment to sustainability by initiating conversations around our biggest fears about the environment. This year, keeping up with United Nations theme of ‘Air Pollution’, Aditya Birla Group has pledged to create artwork out of toxic air and to support the cause they have also planted over 1 million saplings across the group. The campaign focuses on the adverse effects of air pollution and how it affects everything around us – from heritage monuments and wildlife to human health and flora & fauna.
Through the #FilterTheFuture concept, conceptualized and executed by Tonic Worldwide, the Aditya Birla Group has reaffirmed its commitment to the environment by helping consumers identify their fears for the environment and act upon it, as we too have the power to #FilterTheFuture.
The campaign features four eco-conscious influencers from different walks of life, who talk about the adverse effects of air pollution and their biggest fears about the environment. They include renowned influencers – heritage enthusiast Akshay Shetty, wildlife photographer Nishank Joshi, fashion designer Jeena Gupta and environmentalist Sumaira Abdulali. Each of them shares their unique stories and their take on the future that awaits Mother Nature.
At the end, each of their fears is presented in the form of sketches made by Air Ink, the first ink made from recycled air pollution. The underlying message is to urge people to fight air pollution by extracting the best out of the worst.
Lottery winners is often portrayed as being selfish and irresponsible with their money. Buying big cars, yachts and otherwise wasting it all on self indulgence. But in our research we discovered that almost all of the previous Danish Lotto winners have shared the joy with their loved ones. This is why we decided to take take the communication in a new direction away from the classic lottery clichés and base the campaign on real heartwarming stories. But instead of focusing on the Lottery winners, we decided to change the perspective and let their loved ones tell their tale. (Out of respect for the people involved, names and details have been changed to protect their anonymity).
A short film for those who chase the “movement” as their philosophy in life. The search for new horizons and metaphysical worlds. Filmed in Bulgaria and America, the film presents the new Stinky Socks collection.
In Brazil, talking about sex during gynecologic consultation is still considered a taboo. This issue becomes even more evident with cancer patients. The purpose of the film, shown both in the social media of the brand and the NGO that supports the patients (Laço Rosa Foundation), was meant to provoke an open debate about this cause. The film was released and boosted in the social media during the October Rosa, the month dedicated to the international movement for breast cancer control awareness.
Este episódio de cobertura da Copa Mundial de Futebol Feminino tá só alegria! As meninas da seleção brasileira deram um show em campo diante da Jamaica. Foi tanto sucesso que a gente tá até adotando o termo Copa FemiNINJA! Teve também Austrália x Itália e Inglaterra x Escócia. Taca-lhe o play em mais um Oêa! …
O post Oêa: Copa 2019 — ?? 1-2 ?? / ?? 3-0 ?? / ??????? 2-1 ??????? apareceu primeiro em B9.
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In this data-heavy age, brands may feel tempted to use every bit of personal information they can to lure in more customers, but alienating consumers is easier than one might think. According to new research by marketing services company Infogroup, 39.4% of consumers say they’re uncomfortable with any establishment, be it a local business or…
Showtime’s Desus & Mero is not for background viewing. Viewers have to strain to listen, to make sure they’re not missing the latest throwaway joke or tangent from Desus Nice (Daniel Baker) and The Kid Mero (Joel Martinez), who host the premium-cable network’s first late-night talk show. The duo keeps you on the edge of…
It seems robots can now create artwork and write symphonies. Last year, Christie’s sold a painting created by artificial intelligence for $432,000. But can robot-made or data-driven art, literature or music really stir the soul? I’ve been a judge at various creative awards shows over the years. In this time on awards juries, I have…
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Journalists create the content, and big tech companies are profiting off it, according to a new analysis. “We need to share the revenue,” a news publisher says.
Cher, Jake Gyllenhaal and Audra McDonald are expected to join the host James Corden at the 73rd annual ceremony.
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