AACD: Empathy Objects
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There’s not much great or even good work being done in the pharma category. The category is full of tepid commercials that offer a weak afterglow of what life might be like following a doctor’s office visit. Over-the-counter remedies like Voltaren’s pain relief gel from GSK, on the other hand, can skip the line and […]
The post Silence the Drama of Pain with Voltaren’s Pain Relief Gel appeared first on Adpulp.
The Electronic Entertainment Expo (E3) is being held in Los Angeles Tuesday through Thursday. Ahead of the video game conference, Facebook examined how its users were talking about games (and interacting with game-related content) on its platforms. Looking at data from May 30 through June 10, Facebook said 18 million people around the world posted,…
The Evian babies may have bid farewell to the US of A, but they’re still going strong over in Europe. Since they first made a splash 10 years ago with their dance moves and rollerblading skills–and subsequently became a YouTube sensation–they’ve made a number of appearances in Evian’s advertising over the years (in 2017, they…
Um novo estudo da App Annie revela que o mercado de mobile gaming segue crescendo a todo vapor. De acordo com a entidade, os jogos para celular hoje são responsáveis por 10% do tempo e 74% das finanças gastos pelos usuários com smartphones, mantendo um aumento sólido de 50% nestes campos só nos últimos dois …
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Em 2008, a Universal Music, em Hollywood, foi tomada por um incêndio que atingiu parte de seus galpões. Depois de controlado o incidente, a empresa afirmou à imprensa que a maioria do material perdido era de arquivos de vídeo de 1920. Na época, executivos da empresa não deram informações sobre a perda de arquivos musicais …
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The film “Inspired by Nature” highlights that the most technological car of the category manufactured in Brazil is based on the night vision of the owl, the sense of direction of the horse and the 360 ??degree look of the chameleon to evolve its applications. Production with cuts that blend the country’s natural landscape and roads demonstrates that the Jeep Compass is also a vehicle for the fields.
In a world-first, Victorian craft beer pioneers Bridge Road Brewers via Isobar Australia, has declared independence from Australia, creating the first ever beer micronation, Brewland, to protect Australian craft beer.
The establishment of Brewland coincides with the start of Australia’s premier craft beer festival Good Beer Week today. The Brewland campaign was created, built and delivered by Isobar Australia, who have worked with Bridge Road Brewers since 2005.
The campaign invites people to take a stand against multinational corporations controlling Australia’s popular pubs, bars and bottle shops through tap contracts and supply agreements, by becoming a citizen of Brewland.
Says Ben Kraus, Bridge Road Brewers founder and newly appointed president of Brewland: “We love Australia, but it’s time we did our own thing. Working with Isobar, we have declared our own sovereignty to make sure our beer stays truly independent and accessible. Brewland will be a place where beer and quality comes first, and where creativity and innovation can thrive.”
Says Erik Hallander, managing director, Isobar: “Bridge Road Brewers and Isobar have been friends for a long time and this piece of work has been an awesome experience for everyone involved. Working with Haystac to bring this to life has made it an excellent integrated effort across the network. We’re all pumped to watch Brewland establish its sovereignty over the coming weeks, to champion incredible Australian craft beer.”
The borders of Brewland are open to everyone, with customers able to show their support for independent brewing by becoming a citizen at www.visitbrewland.beer.
Sometimes there’s just no substitute for the real thing. This latest work for Fallsview Casino depicts the hilarious ‘fails’ that happen when people try to recreate their Fallsview experience. Try as one might to replicate the exceptional dining, entertainment, and ambience, there’s only one Fallsview.
Art is a business, and artists are brands. That is the beginning of the inspiration behind this logo project that imagines how famous artists would have marketed themselves. Artists like Leonardo Da Vinci reached massive heights during their lifetimes, but others like Vincent Van Gogh certainly could have used a marketing team getting his exceptional…
As the U.S. women’s soccer team takes on Thailand in their first match at the Women’s World Cup in France, Visa is debuting a spot that celebrates the hard work that goes into preparing for something of this scale. Amid all the World Cup buzz, the ad spotlights some of the more grueling (and painful)…
Bandas como o Radiohead, conhecidas por seus experimentalismos, costumam ter muito material não comercializado ou divulgado oficialmente. Nos últimos dias, um hacker acabou tendo acesso a dezoito horas de material inédito da banda inglesa e pediu como “resgate” 150 mil dólares a Thom Yorke, o vocalista do grupo. Caso o pedido não fosse atendido, o …
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Leroy Merlin with Lessons for Good changed the history of DIY lessons, making them useful to dozens of Italian NGO’s.
The idea was simple and impressive: moving from the store, the place where Leroy Merlin has always given lessons to clients on how taking care of their houses, to NGO’s places in bad conditions.
Turning unaware clients into volunteers, Leroy Merlin succeeded in giving a new life to 50 NGO’s for abandoned children, schools, centres for the elderly and refugee.
An all-too-brief young life flashes before a young woman’s eyes as she swallows pill after pill, waiting for the darkness to overtake her. On the other side of the line, a 911 operator relates, in an unusually personal way, to this woman’s tale of bullying and the fruitless search for meaning in her own life….
After years of sponsoring content, Mailchimp is finally getting into the business of creating it. The Atlanta-based marketing company has opened an in-house entertainment studio for producing podcasts, documentaries and fictional series. Mailchimp Presents, announced on Monday, will be working with a variety of content creation partners including Vice, WME, Pop-Up Magazine and Pineapple Street…
O Mete a Colher, aplicativo que busca unir vítimas de relacionamento abusivo a outras mulheres que estão disponíveis para ajudar, ganhou sua primeira campanha de divulgação, criada pela CASA Comunicação, do Recife. A campanha mostra o quão sufocada, silenciada e sem saída uma mulher se sente quando está inserida num relacionamento abusivo. Junto com as …
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