Hasta La Creative!

VEEN gets its waters from the purest sources, places completely untouched and unpolluted by humans. It is therefore only natural that we support the cause of man-made pollution. While we continue to work harder to ensure all our products are packed in biodegradable materials, this is our effort to inspire ourselves more, and urge others to be responsible towards the environment as well.

Conceptualize and execute an ad campaign to spread awareness about the dangers of plastic bottles and their improper disposal, and their negative impacts on the environment.

We looked into the ill effects of improper waste disposal, and found that the worst affected are our oceans. Marine life around the world is seriously affected by plastic waste, often getting entangled, or choking to death and drowning due to ingesting the waste.

Plastic bottles and straws, mainly from the packaged water and aerated drinks industries, are a large contributor to the generation of such waste, and in the campaign we have directly brought this issue to light. The thought was to work with highly relatable elements and show how our favorite cold-drinks/juices are affecting our most loved sea creatures, to create a sense of guilt and invoke a sense of responsibility in each one of us.
We attempted to execute this concept by creating a powerful visual narrative, while pairing it with an impactful message through the copy.

We took our favorite sea creatures, and placed them in a world of plastic. Visually it is the sea and its creatures, caught up and entangled, choked in their entirety. The copy aims to provoke using an extremely direct approach, aiming to be high impact, and to invoke the feeling of guilt, ending in the extremely straightforward message – ‘Stop drowning our oceans’, while bringing our biodegradable packaging practices into the light.

Advertising series highlighting that being singular is the best choice in allusion to the name of the company.

Over the past few years, Europe has been hit by a series of food scandals. Today French consumers don’t know where their food comes from. And that’s the point of this campaign: Where does our food really come from and under which circumstances has it been produced? In response, Auchan, one of France’s leading retailers, has launched the GPS Quality Label campaign.

Instead of coming up with promises that no one believes in anymore, Auchan has created the only quality label that shows precisely where the local farmers actually produce the products, using the Google Street View technology. This way, people can check the production quality and the origins of their food themselves.

Avid photographer and seven-time world surfing champion Stephanie Gilmore stars in a new inspirational lifestyle campaign, aimed at getting both amateur and professional photographers and videographers out to capture their special moments with Nikon Australia.

Launched this week and developed by Wunderman Thompson, the lifestyle series is spearheaded by a two-minute film which explores Gilmore’s relationship with water, home and music – and her creative outlet, photography.

Other elements include 60 and 30-second executions, plus 4×15-second Instagram stories, all urging budding photographers and videographers to ‘Capture Tomorrow’ with Nikon. The films give an exclusive insight into the training, motivation and creativity behind Steph’s craft. Filmed exclusively on the Nikon Z 6 and NIKKOR Lenses the content showcases the mirrorless cameras superior capabilities and surprising scalability on land, above water, underwater and from an arial perspective.