Spreequell is the leading water brand in Berlin. And we wanted it to stay that way. So we created a campaign which is as relaxed and open as the city. No headlines, nothing tells you what to do but everybody can make his or her own scenes of it.
It’s not always easy for some men to talk with their sons about what it means to become a man, or even know where to start. What are healthy emotions, relationships and values? And in an era of toxic masculinity, how can fathers, grandfathers and other male role models help reinforce positive behavior rather than…
Media, Outdoor, PR
Leroy Merlin
Leroy Merlin with Lessons for Good changed the history of DIY lessons, making them useful to dozens of Italian NGO’s. The idea was simple and impressive: moving from the store, the place where Leroy Merlin has always given lessons to clients on how taking care of their houses, to NGO’s places in bad conditions. Turning unaware clients into volunteers, Leroy Merlin succeded in giving a new life to 50 NGO’s for abandoned children, schools, centres for the elderly and refugee.
Advertising Agency:Publicis, Milan, Italy
Global Chief Creative Officer Publicis WW & CEO Publicis Italy:Bruno Bertelli
Chief Creative Officer:Cristiana Boccassini
Executive Creative Director:Davide Boscacci
Associate Creative Director:Livio Gerosa, Paolo Bartalucci
Copywriter:Francesca Ferracini, Corentin Salignat, Sébastien Rouviere, Paolo Bartalucci
Art Director:Alice Teruzzi, Livio Gerosa
Client Service Director:Simona Coletta
Account:Arianna Di Marco, Silvia Accornero
Senior Strategic Planner:Guglielmo Pezzino
Head of Social Client Services and Strategy:Stefano Perazzo
Senior Social Media Manager:Andrea Biolcatti
Producer:Matilde Bonanni
Camera Operator:Matteo Terzoli
Editor:Fabrizio Squeo
Communication and Brand Director:Stefania Savona
Digital Communication Manager:Cinzia Cali
Project and Community Manager:Caterina Nincevich
CSR Manager:Luca Pereno
Communication and Social Media Manager:Heine Bortone
Print
Boulangerie Sebrard Bakery
A french bakery that is really proud of baking since 1901, 100% french bread, croissant and baguettes.
Advertising Agency:29MM Bullet, Sao Paulo, Brazil
Copywriters:Carlos A, Gonzalo F
Art Director:Roger Rospigliosi
Photographer:Malu Acosta
Additional Credits:Francoise Petit
(TrendHunter.com) The Knaus Boxlife 630 ME camper van is a robust vehicle design for those looking to hit the open road and maintain optimal comfort at all times. Outfitted with a standard bed at the rear section,…
The tired agencies-versus-consultancies narrative is dead. And maybe it was never quite the right perspective in the first place. “I don’t think it’s a ‘versus’; I think it’s an ‘and,'” said Mark Singer, principal at Deloitte Digital. “The future of an agency is to look more like a consulting firm.” But the big billboard on…
Did you know that Snapchat’s camera features a grid option, which can help you line up your shots? For instance, if you want to take a picture of the ocean, you can use the grid lines to ensure that the horizon is level in your shot. Our guide will show you how this feature works….
A Brahma é a cerveja oficial da CONMEBOL Copa América Brasil 2019, e para celebrar a competição, a marca apresenta uma lata inovadora. A partir de um QR Code estampado na embalagem, que poderá ser lido pelo celular, a lata levará os torcedores para um tour virtual 360° pelo Mineirão, um dos mais tradicionais estádios …
O post Lata especial da Brahma para Copa América traz QR Code que permite passeio 360° pelo Mineirão apareceu primeiro em B9.
Essa e outras respostas sobre o maior evento de games do ano
O post Braincast 316 – Quem ganhou a E3 2019? apareceu primeiro em B9.
The advertising industry lives on the cutting edge of culture. We’re constantly chasing and shaping the “next big idea,” but in this world of evolving technology and changing viewer habits, it’s easy to forget what matters most: the story. That’s why the Cannes Lions matters–because the festival is a celebration of brand storytelling. What’s more,…
There’s a certain kind of dad making the rounds in advertisements. He’s the hapless, good-for-fun-but-not-much-else kind of parent, great at tossing a ball in the park but can’t find his way around a teething ring. With Father’s Day approaching, it’s a good time for advertisers to rethink this lazy messaging that reinforces stereotypical family roles…
De forma divertida, a Getty Images mostra a “guerra” entre fotos e vídeos através da disputa entre dois vizinhos. O filme “Inveja” conta a história de um rapaz, que é uma foto, e tem inveja de seu vizinho, que é um vídeo. Por esse motivo, seu vizinho pode fazer todas as coisas que ele sempre …
O post Getty Images reforça formato 360° em filme sobre inveja entre vizinhos apareceu primeiro em B9.
Mais uma E3 terminou na tarde de ontem (13), e com ela uma semana de verdadeiro e grandioso hype sobre os próximos títulos do mundo dos games se encerra por enquanto. O público normalmente passaria os próximos dias argumentando quem “venceu” o evento e fez a melhor e pior conferência, mas considerando que este ano …
O post Vai Keanu: Trailer de “Cyberpunk 2077” foi o mais visto da E3 2019 apareceu primeiro em B9.
The first mother to serve as White House press secretary stayed true to her boss as she oversaw the fade-out of the daily press briefing.
Brands are going all in for Pride this year, so much so that Adweek has created a tracker to keep stock of what’s going on. One of said brands is American Express, which is supporting Pride Month in a variety of ways during the month of June via its “Proudly Backing” campaign. Considering this year’s…
Print
Gestart Condomínios
Advertising series to present to Gestart as the solution to maintain order and peace in the condominiums.
Advertising Agency:G Marketing, Fortaleza, Brazil
Creative Director:Carlos Gama, Emmanuel Brandão
Art Director:Victor Rocha
Copywriter:Emmanuel Brandão
Data–and how to use it to more effectively target consumers through advertising–is a priority for brands these days. That’s due in part to the financial success companies like Facebook and Google have seen in using their own data to create targeted ads. More and more brands and agencies want to replicate that success, through opening…
The first mother to serve as White House press secretary stayed true to her boss as she oversaw the fade-out of the daily press briefing.
Media
Unicef
Today, 1 in 3 children are out of school in countries affected by war of disaster.
In May 2019, UNICEF, showcased the effects of this crisis with a unique exhibition at Palma De Mallorca Airport, Spain to urge delegates attending the Third International Conference on Safe Schools to take positive action.
Introducing, The Class of No Tomorrow.
The Class of No Tomorrow is an experiential exhibition of three wood sculptures, each one made from wooden debris taken from schools destroyed by armed conflicts. The wood was sourced from the remains of three affected schools (Left to right).
Advertising Agency:Traffic Digital, Dubai, United Arab Emirates
Executive Creative Director:Tuki Ghiassi
Creative Director:Ross Davies
Art Director:Jayesh Seth
Copywriter:Zaheen Bagasrawala
Strategist:Sophia Kenvold
Research:Sophia Kenvold, Louise Dunne
Additional Credits:Fineline, iMosion
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