CANNES, France–NBCUniversal is about to go live with a new advertising product that uses machine learning to sort through episodes of its content library and pair that programming with relevant advertising. Called AdSmart Context, the product is one of the new types of advertising in beta that the network is presenting to brands at the…
O segundo dia do Festival Internacional de Criatividade de Cannes traz, ao todo, 84 chances para trabalhos brasileiros levarem prêmios em 5 categorias diferentes: Direct, Media, Social & Influencer, PR e Creative Data. As maiores chances são na categoria Direct, que conta com 31 finalistas brasileiros entre 194 peças inscritas. Alguns dos trabalhos contemplam marcas …
O post Cannes Lions 2019: no segundo dia, Brasil concorre em shortlists Direct, Media, PR, Social & Influencer e Creative Data apareceu primeiro em B9.
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Lego
Advertising Agency:Ogilvy, Bangkok, Thailand
Art Director:Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke, Gumpon Laksanajinda, Asawin Tejasakulsin, Panin Mukdapitak, Katunyoo Thongtip
Copywriter:Denchai Kheereerak, Pakorn Siripol, Visaya Sosothikul, Nanut Thanapornrapee, Kris Spindler
Managing Director:Jiravara Virayavardhana
Account Manager:Sasirin Borwornchokchai, Khetsirin Tantrakul
Print Producer:Paiboon Suwansangroj, Kannika Mongkolrattanachart
Strategy & Planning Director:Sasipa Mongolnavin
Illustrator:Illusion
Photographer:Illusion
Retoucher:Illusion
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Deutsche Bahn
Advertising Agency:Ogilvy, Frankfurt, Germany
Creative Chairman:Dr. Stephan Vogel
CCO:Bjoern Bremer
Executive Creative Director:Peter Roemmelt
Creative Director:Simon Oppmann
Copywriter:Simon Oppmann, Sinya Horwedel, Francesca Pinheiro, Peter Roemmelt, Holger Schupp
Art Director:Sinya Horwedel, Hendrik Frey, Axel Tagg
Account Management:Roland Stauber, Alexandra Nowak, Florian Bader
Art Buyer:Magdalena Bulle
Editor:Sinya Horwedel, Joachim Becker
Grafik Design:Sinya Horwedel, Inessa Babkovich, Karina Dunayevska, Lea Theismann
Post Production:Alex Pfaff
Photographer:Istockphoto, Mienny, E+, Marco Bottigelli, Moment, Felix Kayser, EyeEm Premium, Carlos Lima, Mike Mareen, Plus Hanhanpeggy, Manuel Bischof, Moment, Jonathan Kantor Studio, Digital Vision, Martin Diebel
Advertisers Supervisor:Antje Neubauer, Oliver Schmidt, Markus Faelsch, Pia Schmitt, Dr. Thomas Kemper Sophie Vizethum
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| THE ORIGINAL? Sozcu Daily Newspaper – 2017 “May 19. Press freedom special edition” Source : AP News Agency : Unknown (Turkey) |
LESS ORIGINAL An Nahar Daily Newspaper (Lebanon) – 2019 “White Out / The blank issue” Source : Cannes Lions Press GRAND-PRIX Agency : Impact BBDO Dubaï (UAE/Lebanon) |
(TrendHunter.com) The FeetUp Trainer is a specialized furniture solution for those who practice yoga that will enable them to train more effectively and safer when trying out advanced poses. Crafted from an eco-…
Taylor Swift’s new pro-Pride release, “You Need To Calm Down,” has been on YouTube for just 24 hours and already the music video has been viewed more than 20 million times. The vibrantly colored, surreal video features her reunion with Katy Perry along with cameo appearances from Ellen Degeneres, Ryan Reynolds, Dexter Mayfield, Laverne Cox, […]
The post Taylor Swift Tells The Haters To Calm Down appeared first on Adpulp.
CANNES, France–Just feet from the Mediterranean Sea, Amsterdam glass artist Germans Ermi?s took Adweek inside his latest creation: a colorful, minimalist, glass-lined space meant to reflect the ethereal nature of rainbows. The light experience, while communal, will also allow for individual portraits for Instagram or any other social platform. About eight people at a time…
CANNES, France — You might be surprised that the most influential influencer isn’t a Kardashian. In fact, none of the members of the family dynasty appeared in a new study that determined the top 20 influencers across 12 different verticals. This year’s annual influencer report, from OMD, analyzed “I-Scores” in categories that ranged from beauty…
Com o projeto chamado “Creatability”, o Google Creative Lab ganhou o Grand Prix de Design em Cannes Lions 2019. Trata-se de uma plataforma experimental que, através da tecnologia, tenta encontrar formas de tornar a criatividade mais acessível. O conceito do projeto envolve pensar em novas interfaces de criação, além do mouse e teclado. É possível …
O post Cannes Lions 2019: Google leva GP de Design com projeto que torna a criatividade mais acessível apareceu primeiro em B9.
When Egyptian women are harassed; their first yell at the harasser is the word “Animal!”, So we chose the well-known identification icon “I’m not a robot” and blend it with the insight we have “animal” to bring “I’m not an animal” Making it a new identification icon to make men think, rank and ask themselves to stay human.
OpenAP, which seemed to be on shaky ground following WarnerMedia’s exit from the consortium in April, is expanding its reach once again via a new advanced TV partnership with NCC Media, the national advertising sales, technology and marketing firm. Under the new deal, national advertisers can use OpenAP’s audience segment definitions to buy across NCC’s…
The free, ad-supported streaming service formerly known as Sony Crackle might be under new ownership and have a different corporate name, but the platform’s consumer-facing brand isn’t slated to change anytime soon, according to its new CEO. Sony, which formerly owned and operated Crackle, in March sold a majority stake in the company to Chicken…
Not only did the St. Louis Blues capture the Stanley Cup–the team also dominated Facebook, Twitter and Instagram during the National Hockey League Stanley Cup Final series when compared with the runner-up Boston Bruins, according to social marketing firm Unmetric. Unmetric analyzed the Blues and Bruins on the three social platforms from June 1 through…
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The average American reads about four books a year, which is quite a small number – and one that’s even smaller in Brazil. But, as the literary market gets back on its feet (according to Nielsen Bookscan, sales in 2018 grew about 5% over the previous year), the new bookshelf stars are not the great classics, with timeless stories and unique narratives. The current Kindle Store best-sellers list is actually full of erotic romances with suggestive covers. They feature bare-chested, muscular men – and it seems to be working.
We were always told not to judge a book by its cover. But, as it seems, people are doing exactly that when it’s time to pick their next books. So ad agency Africa and publisher e-galaxia decided to use this to entice a reevaluation of people’s relationship with literature and get them to give classic books a chance.
They looked at dozens of best-sellers and analyzed their covers to find the most common features: strong male upper body, very defined muscles, usually no face in frame, heavy font with a powerful, attention-grabbing word highlighted. Then, with this data collected, they set out to redesign the covers of classic works of literature – like The Picture of Dorian Gray, Robinson Crusoe and Moby Dick.
The Judgeable Covers Collection had a budget of virtually zero dollars. And, without changing a single word from the originals, the new editions stood out immensely from their books’ usual covers, appealing to a whole new demographic – and reaching the #1 spot as Amazon’s best-selling Romance in English.
Maybe it’s not for the purest of reasons, but by changing the covers of masterpieces to a more… marketable format, they have now become enticing to readers who would not have given them much consideration before. And, if this ended up landing a good book on the hands of someone who judged it by its cover, well, then e-galaxia’s work is done.
Advertising Agency:Africa, São Paulo, Brazil
CCO:Sergio Gordilho
Ecd:Sophie Schonburg
Creative Director:Bruno Valenca
Copywriter:Daniel Ogawa
Art Director:Rick Garcia, Ricardo Montes
Content Director:Filipe Botton
Director of Institutional Relations:Raphael Vandystadt
Special Projects Creative Director:Monique Lima
Special Projects Manager:Juliana Leite, Fernanda Segura
Special Projects Producers:Julia Newman, Isabela Levy, Fernando Alonso
Client Services:Fernando Alonso
Media:Rodrigo Famelli
Planning:Rafael Camilo, Iago Santos
Agency Producer:Rodrigo Ferrari
Editors:Cadu Silveira, Marssola Rodrigues
Motion:Lucas Fuse, Lucas Candido
Print
Sekron
Advertising Agency:Grey, Sao Paulo, Brazil
CCO:Adriano Matos
President and CEO:Marcia Esteves
Cfo:Marcela Borges
Creative Chairman:Per Pedersen
CCO Latam:Diego Medvedocky
Executive Creative Director:Rodrigo Tortima
Creative Director and Art Director:Alexandre Fernandes
Copywriter:Felipe Cirino, Airton Dias
Acd:José Arnaldo
Art Director:Felipe Petroni, Phillipe Santos, Gabriela Cavalheiro
Operations SVP:Elise Passamani
Project Director:Nathália Beividas
Media Svp:Fabio Tachibana
Media Coordinator:Steffanie Nuvens
Media Manager:Alexandre Fermoselle
Strategy SVP:Raquel Messias
Account SVP:Maria Piraja
Account Director:Renata Tolentino
Production Director:Robinson Silva
Producer:Rodrigo Giammarino
Owner:Rafael Bernardini
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