Hasta La Creative!

Fear eating alone? Then you probably wouldn’t enjoy the latest marketing stunt from Irma, a Danish grocery chain. To promote its new single-person meals, the supermarket chain recently set up a restaurant in Copenhagen that only had a table for one. Called Restaurant 1:1, the pop-up only staffed one chef and one waiter, both of…

For those unfamiliar, SEO, or search engine optimization, is used to describe the attempt to improve the ranking of a certain page in a search engine. Since the world today basically spends the whole day on the Internet, looking for different types of services, SEO has proved to be very handy when it comes to optimizing your website to be at the top of the list in the search engines.

This article will show some excellent SEO services in the USA. From top tier SEO companies to an excellent Miami SEO Agency, these are all worth the look since they provide quality service and guaranteed success for a very decent price. Let’s take a look at 5 of the best agencies that offer a nice service for their price.

Probella

What is great about Probella is that they do very good research. They run various tests to make sure that the results are good. Probella’s whole work is based on partnership and trust. Comparing results, improving analytics are part of the services that they offer in order to maximize the result. You can benefit from a staff that has more than 12 years of experience in this field.

Lounge Lizard

New York’s finest digital marketing agency in the last 20-30 years. They use marketing strategies with a bit of creativity and use of technology to provide the best results possible. It’s not just creating something that looks good, it has to deliver certain results. The pricing is really fair comparing to the work that this team can do.

WebFX

Definitely, a giant when it comes to the digital marketing and SEO field. WebFX’s full service can help your business grow very fast, very effective and efficient. Their team of 225+ makes sure that all of your expectations are met, and the best results are provided. And since the team is made from award-winning marketers, designers, and developers, you can rest assured that you are in good hands.

Big Drop Inc

The multicultural team of over 100 people is providing top-notch service for your needs. Strategists, analysts, creatives, and whatnot, work in the USA and Europe. You can be certain that the level of expertise in this company is as big as it can get. They are thinkers and innovators that are offering a new approach to the digital marketing field. They have a story and a strategy for all of your needs. Definitely, a professional agency to work with.

West Coast Infotech

All of the customer reviews speak for themselves. Excellent rating from a big number of people has shown that West Coast Infotech is a trustworthy company when it comes to digital marketing and SEO services. By working in over 17 countries, they have proven to have experience and knowledge in different fields. Experiment, learn, motivate, and inspire are the things that West Coast Infotech stands for. They offer the best service by merging the latest technology, and framework, with high, expertise and determination.

This is a contributed article

A primeira vez que a palavra inglesa “drag” – que em inglês significa “arrastar” – foi usada para referenciar homens vestidos de mulheres foi no século 19. No teatro, atores que representavam a figura feminina andavam com as barras das anáguas que usavam arrastando pelo palco. Com a popularização do termo e da arte, passamos …

O post Mamilos 203 – Drags: Eleganza! Extravaganza! apareceu primeiro em B9.

CANNES, FRANCE–The Cannes Lions International Festival of Creativity, a six-day festival packed with executives and creatives who are dedicated to acknowledging and celebrating the year’s best advertising. Each year at Cannes, we see the latest and greatest creativity, some of which delves deeply into issues that impacts us and resonates on a global scale. But…

Sen. Cory Booker’s (D-N.J.) Spanish answer was the top-tweeted moment during night one of the Democratic Party presidential candidate debates Wednesday, while Sen. Kamala Harris (D-Calif.) and former Vice President Joe Biden going at it over race topped night two Thursday. Twitter said the top-tweeted moments during night one were: Booker answers in Spanish during…

The Boston Red Sox may be the “home team,” but they are “hosting” their longtime rivals, the New York Yankees, in Major League Baseball’s first-ever games in London this weekend. Twitter rolled out a special hashtag-triggered emoji for MLB’s London Series, which will be added to tweets with the #LondonSeries hashtag. First, MLB came to…

Depois dos Obama e do Oêa, o Spotify firmou agora uma parceria com ninguém mais que Kevin Bacon para a produção de um podcast exclusivo para sua plataforma. O ator que dá nome à famosa escala de 6 graus de separação vai estrelar a série de comédia “I’m Gonna Be Kevin Bacon”, onde ele viverá …

O post Kevin Bacon vai estrelar podcast de comédia no Spotify apareceu primeiro em B9.

Mary Meeker has just published her 2019 Internet Trends Report, and analysts all over the world are still digging through it to take away the parts that they can use and adapt for their businesses. In among all the statistics though – which included the revelation that for the first time in human history, there are now more people with access to the internet than without – there was a key point she drew attention to about the concept of ‘freemium’ marketing. A lot of people probably ignored it, because on the surface it sounded like she was talking about the popular ‘Fortnite.’ In reality, it might have been the single most crucial part of the whole report.

If you’re not familiar with Mary Meeker or the work that she does, we’ll explain briefly why she’s worth listening to. Meeker has direct, front-line experience of working on the front line on Wall Street as a securities analyst. These days, she’s a venture capitalist, partner at Kleiner Perkins Caufield & Byers, and focused on new technologies, with the internet being her primary interest. While she was working for Morgan Stanley, she worked on Google’s first public listing. She successfully predicted the rise in stock value of Dell, AOL, Amazon, Microsoft, and eBay, long before anybody else realized what the internet was becoming. Forbes once listed her as being among the 100 most powerful women in the world. If you work in marketing or advertising, and you do business online, you should listen every time she speaks.

How Fortnite Highlights A New Digital Trend

Meeker was excited about all those now-massive technology companies before they made it big, because she could see the potential of the products they offer. She’s now just as excited about the ‘freemium’ model of ‘Fortnite’ as she has been about anything else in the past. If you’ve been living under a rock for the past twelve months, ‘Fortnite’ is currently just about the most popular video game in the world. It has more than 250 million players – the majority of whom are young – and has become a pop culture sensation. Some people make their living through playing Fortnite live on YouTube or Twitch, and earning money through either donations or sponsorship.

There have been hugely-popular viral video games in the past, of course – ‘Minecraft’ to name just one – but where ‘Fortnite’ differs is that it allows communities to be built within the game, effectively creating a social network built around the product. Crucially – at entry point – all of this comes for free.

This is the ‘freemium’ model that Meeker talks of. Nobody has to pay to get involved in Fortnite. Anybody can register, log on, and start playing. Where it makes its money from is ‘in-game purchases.’ Players in Fortnite can pay a small fee to buy ‘V-Bucks,’ which are an in-game currency that can’t be used outside of the game. With V-bucks, players can buy new outfits for their players, new ‘celebration dances.’ and new game modes. While this sounds trivial and silly, ‘Fortnite’ has been making $2m a day from these transactions. You can laugh at their business model, but they’re laughing a lot harder. What’s proven by this is that people will pay to get more of something they love – even if the ‘something they love’ initially came for free.

With so many users online at the same time and able to interact and speak to each other, the virtual world of Fortnite has become a destination venue for brands. Clothing manufacturers like Nike want to sell virtual outfits to players. Musicians want to come and play virtual concerts inside the game. All of this attracts money and publicity. The money and publicity draw in more players, and the cycle continues.

How Does This Relate To Marketing For You?

We realize that only a small number of people reading this are in the online games business. You probably don’t have a product that you can give away to attract teenagers and young adults. You may not even want teenagers and young adults for customers. Despite that, the principles behind what makes Fortnite work are transferable.

With very few exceptions, everyone who has something to sell through advertising or marketing can give something away for free. It could be a limited trial of a product. It could be a perk for making a purchase. If you do this, you’re already one step along the line to a ‘freemium’ model. Expand the idea. Could you give away a complete basic service for free, but make money for extra services, or additional products? How many more customers would you have if your basic service was free? Would that expanded customer base mean you’d make more money by selling directly to these new customers once they were already using your product?

While the idea of giving something valuable to a business away free of charge might seem like financial lunacy, we already see examples of it out in the real world, and especially on the internet. If you log onto any online casino website, you’ll find that a substantial package of free bets and further incentives is on offer to all new players. Newcomers are invited to play casino games for free, and if they win any money from their free bets, they’re generally allowed to keep it. If those players took the money and never came back, online slots companies would operate at a loss. That’s not what happens though – once the customer is ‘in,’ they’re inclined to start placing bets with their own money, and the ‘gift’ that the casino gave away pays for itself.

The idea can be taken a step further. Does your company, or the company you perform marketing for, have a message board or similar community area on your website? We imagine it doesn’t. Such things were commonplace in the early days of the internet, but since Twitter and Facebook arrived, people no longer feel the need. You can interact with your customers on social media, so why should you need a separate message board? The answer to the question is that social media is public, and everyone can see it. A message board on your site is populated only by your users. If they can all talk to each other – and they get along – you’ve started building a community.

There’s an obvious downside to this – there’s the risk of spam and hate speech which comes along with any internet forum, and there’s the risk of complaints being aired publicly. That’s why you’d also want staff to be policing the boards for you. Providing a place for customers to talk to each other also has benefits, though. They can share feedback. They can assist each other on issues with your products, or provide advice. Before long, they’ll start talking about life in general, too. That’s when your message board becomes a daily visit for them, and the community starts to build.

Within that community, you can post your own messages, offering new services to people who came to you for free. You could even allow other companies selling connected products to approach them – for a fee, of course!

Community building and increasing your customer base is often worth more, in the long run, than a quick sale. Listen to Meeker. Think about Freemium. And then think about marketing your products in a new way.

In the world of branding, the dream of any company is to create something so visually distinct and impactful that it is instantly globally recognized. Pride, although not a company, has unintentionally achieved this to huge success. The rainbow flag is ubiquitous with Pride and the LGBTQ rights movement. It has become an icon through…