Hasta La Creative!

No meio de 2018, as principais plataformas da internet começaram a se mobilizar contra grupos que propagam discurso de ódio e fake news. Em agosto, os famosos podcasts de Alex Jones, do InfoWars, foram banidos do Spotify e do Apple Podcasts. Logo em seguida, as páginas de Jones foram banidas do Facebook. O motivo? Jones, …

O post Facebook bane Alex Jones e Louis Farrakhan por ativismo de ódio apareceu primeiro em B9.

Advocacy nonprofit Made of Millions is teaming up with the 4A’s for Mental Health Awareness Month to address an issue that’s particularly prevalent in advertising. The two groups launched the “Dear Manager” campaign, aiming to start a conversation around mental health in advertising. The “pace and pressure of the advertising industry” and agencies’ tendency to…

This year has been a year of consolidation in ad tech, between ad servers shuttering, industry-wide layoffs and entire companies filing for bankruptcy. But in spite of that, it looks like investors are still willing to hold their nose and drop their dollars in hopes of riding the programmatic wave. This week, three ad-tech startups…

The 2019 Digital Content NewFronts are finally winding down, capping a dizzying week of events and cocktail parties today with the IAB’s day-long NewFronts insight symposium. In case you missed any of the events, or your NewFronts experience ended up morphing into one long digital-themed blur, Adweek has rounded up the most memorable moments from…

O Spotify já domina com folga o mercado de streaming de música, mas parece não estar satisfeito e continua investindo em novidades. A última grande novidade foi a adição de podcasts ao catálogo da empresa – que ela inclusive está incluindo nas suas recomendações musicais – e, agora, o serviço sueco está trabalhando para aprimorar …

O post Spotify está testando anúncios ativados por voz apareceu primeiro em B9.

Super Bowl LIV, airing Feb. 2 on Fox, will have four fewer ad breaks than viewers are used to seeing in the Big Game. But they won’t be seeing fewer ads. The NFL and Fox have agreed to reduce the number of ad pods in each quarter from five to four in an effort to…

In a way, all strategy is creative. Strategy is about taking stock of your position, understanding how you can garner more power for your company, brand or business and making a move that will bring you more power as a result. For millennia, creative strategy has been a route to increased power. Whether it was…

(TrendHunter.com) Last week I had the opportunity to join a handful of people to be the among the first in Canada to test drive the new 2019 Porsche Panamera GTS. We took the day driving the cars out to Prince Edward…