Facebook is bringing back the View As Public feature and adding an Edit Public Details button to profiles on the social network. The View As Public feature was disabled last September after bugs in it and a video uploading birthday feature were exploited to steal users’ access tokens, potentially affecting some 50 million people. The…
In the year since Screenvision’s last upfront, plenty has happened in the cinema world, from Movie Pass switching business models and angering customers to the box office success of Avengers: Endgame. It’s partly why Screenvison is leaning in to the narrative that the movie industry’s more vibrant and alive than ever before for its pitch…
(TrendHunter.com) Ahead of the summer, Trader Joe’s is introducing Sparkling Watermelon Juice as a refreshing canned drink. The new product is made with fresh, not-from-concentrate watermelon juice and no added…
While artificial intelligence has advanced to the point where it’s able to generate creative content, the technology’s output is still very…experimental. Breakthroughs in neural networks–a type of machine learning that vaguely imitates the structure of neurons in the brain–have given rise to a form of the technology called generative AI that can do everything from…
The 23rd Annual Webby Awards ceremony took place Monday night at Cipriani Wall Street in New York, complete with the traditional five-word speeches from winners, including Webby Special Achievement Awards honorees. Actress and comedian Jenny Slate served as the event’s host for the first time. Internet co-founder Vint Cerf was on hand to mark the…
Wunderman Thompson, the agency created by the merger of Wunderman and J. Walter Thompson last November, went through a round of layoffs this week, according to several parties familiar with the matter. The change occurred in New York as WPP leadership gathered for a global summit in San Diego. Spokespeople for both the agency and…
Nesse episódio do Cinemático, Carlos Merigo, Robson Bravo, Pedro Strazza e Jessica Correa conversam sobre “Poke?mon: Detetive Pikachu”, dirigido por Rob Letterman. A parte de spoilers começam em 29:30. > OUÇA através do player abaixo ou pelo SPOTIFY Download | iTunes | Feed | Spotify — Edição por Robson Bravo Críticas, comentários, sugestões para cinematico@b9.com.br …
O post Cinemático – Pokémon: Detetive Pikachu apareceu primeiro em B9.
On May 13, Okanagan Spring Brewery is launching a marketing campaign to kick off summer. Set in the Okanagan valley, referred to as the “OK” by locals, the spots celebrate “OK Times”—the kind of laid back, up for anything fun that happens in a place surrounded by lakes and cabin life.
The videos, created by Okanagan Spring Brewery and One Twenty Three West, will run online from May to July and feature OSB’s 1516 lager, a beer brewed in the Okanagan from just 4 natural ingredients.
“We’re one of British Columbia’s original craft breweries,” says Peter Bodenham, VP Marketing at Sleeman Breweries. “Our local roots are really what inspired Let the OK Times Begin. It’s our way of bringing the Okanagan to the world, reminding people of the feeling of sitting around a campfire with your friends, or floating away the day in a lake.”
Shot in Kelowna, one of the Okanagan’s most popular summer destinations, the 60-second spot features local talent shedding their city and work clothes, BBQing on bikes, golfing on the run, and diving into a floatie-filled lake, getting ready for summer’s arrival.
“Summer doesn’t stick around long, especially in Canada. We wanted to bring that ‘seize the moment’ feeling to life,” says Caroline Howson, Client Services Director at One Twenty Three West. “When the weather turns, and the sun’s out, you can’t wait to get away with your friends to somewhere like the Okanagan, with a beer like 1516.”
Let the OK Times Begin launches in time for the May long weekend, historically Canada’s biggest beer-consuming holiday. The spot will run online, supported by a series of 15-second cutdowns. The campaign will run throughout the summer.
On behalf of client Comcast’s XFINITY, the nation’s largest video and high-speed Internet provider, leading culturally-attuned creative agency GALLEGOS United, together with sister content production agency LUNA United, today will showcase “Storytellers” at CAAMFest Film Festival 37. The video will be shared with festival attendees on opening night May 9th, prior to film screenings, as part of Comcast’s sponsorship package.
A first-time collaborative effort with world-renowned artist Kim Jung Gi, “Storytellers” recognizes the many contributions of Asian Americans to the film and TV industries, both in front of and behind the camera – from lighting technicians and wardrobe stylists to directors and actors, spanning a wide range of movie genres.
Kim Jung Gi is an established artist from South Korea whose artwork has attracted international attention. Working from memory, Kim has the rare ability to visualize drawings beforehand, creating incredible illustrations without reference in record time. As an illustrator and influencer, Kim’s work, firmly rooted in pop culture, is well loved and admired across the United States.
CAAMFest, an annual festival from the Center for Asian American Media, celebrates the world’s largest showcase for new Asian American and Asian film, food and music programs and honors Asian Americans of all backgrounds, from Korean and Chinese to Filipino, Vietnamese and Indian. CAAMFest, now in its 37th year, runs May 9-19 in San Francisco, taking place during Asian American and Pacific Islander Heritage Month (AAPIHM).
“Asian culture is not as elusive or mysterious as it may have seemed in the past because there is a much greater representation of Asian culture in today’s media. And, I think its such an advantage for an artist to know two different cultures, so I hope Asian American artists take advantage of that,” said Kim.
“I’ve been a big fan of Kim Jung Gi for a long time. Collaborating with him on this project to shine a light on the many contributions that Asian Americans bring to film and storytelling has been a tremendous honor,” said Dino Spadavecchia, Executive Creative Director at GALLEGOS United. “As an agency that specializes in culturally relevant and culturally attuned work, GALLEGOS United’s approach is rooted in representing the tapestry of today’s America. Creatively we strive to speak to the diverse cultural make-up of the entire country, through pop culture and meaningful storytelling.”
“Storytellers” furthers Comcast’s commitment to the Asian American community. The company offers a specially curated content collection of Asian American shows, movies, music and podcasts, available to all Xfinity X1 customers across platforms.
What does yogurt have to do with teachers? At first blush, not much. But as companies embrace the notion that doing good is good business, brands like Chobani are trying to tie issues they believe in to causes their consumers believe in. For Chobani, the ideas of a strong community, improving childhood nutrition and wellness,…
WhatsApp discovered and fixed a vulnerability in its voice-over-internet-protocol calling feature that enabled a third-party company to install spyware on users’ phones. The Facebook-owned messaging application identified the vulnerability earlier this month and fixed it within 10 days, making changes to its infrastructure in order to disable this attack from taking place. WhatsApp would not…
Workplace by Facebook detailed several upgrades aimed at making collaboration easier via the social network’s enterprise platform. Pancham Gajjar, who works on product monetization in emerging markets for Facebook, said in a blog post, “Being able to share content is the foundation of collaboration. To make work faster and less painful, people want to discover…
The news surrounding Bed Bath & Beyond has been nothing short of glum recently: Despite being Broad City’s retailer of choice, the company just parted ways with its longtime CEO Steven Temares as it struggles to keep pace with the changing retail environment. Even so, the retailer is chugging along with a digital campaign that…
Software company Adobe is introducing Magento Commerce-branded stores, which it says will help Amazon sellers set up storefronts “in record time” and provide a superior experience to customers. The offering is available through commerce platform Magento, which Adobe acquired last year for $1.7 billion. It is now part of the Adobe Experience Cloud, which runs…
Sports broadcasters have to log quite a bit of time. The recent NFL draft, for example, tested the skills of broadcast teams who logged hours and hours for the play-by-play and in-depth analysis from the early morning hours to late in the day. But they’ll have nothing on Rikard Gr?nborg, the head coach of Sweden’s…
One of the first questions I asked my OBGYN when I was pregnant was how working women accommodate the number of required doctor’s visits. I had the flexibility and seniority in my job to decide my schedule, but for many moms, that is not the case. In a world where 70% of mothers in the…
It may not have the body count of Game of Thrones, but Burger King’s increasingly epic marketing battle with McDonald’s has become one of the most-watched rivalries in the advertising world. Since global CMO Fernando Machado joined Burger King in 2014, he has been escalating the chain’s fiery approach to its largest rival, and thanks…
A recent 300,000 person consumer poll found that people wouldn’t care if 74% of brands they use simply vanished and that 60% of the content produced by companies is poor, irrelevant or failing to deliver. A few weeks ago, billionaire Ray Dalio emphatically stated that capitalism is in crisis and no longer working. Even the…
ABC is standing by actress Constance Wu after the Fresh Off the Boat and Crazy Rich Asians star was embroiled in controversy over the weekend, which led to her becoming the talk of upfronts week. “There’s been no thought to recasting Constance,” ABC entertainment president Karey Burke told reporters at Disney’s upfronts press conference Tuesday…
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