O Zoom anunciou nesta segunda-feira que completou a aquisição do Buscapé, site que atuava como seu rival direto na área de plataformas de pesquisa de comércio eletrônico. Firmado com a Naspers, o contrato será efetivado depois de avaliado pelo Cade (Conselho Administrativo de Defesa Econômica) e também prevê a compra das marcas Bondfaro, QueBarato e …
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Film, Online
Havaianas
With the growth of Instagram Stories, tapping the screen to flip through content has become habit. And it was that very habit that inspired Havaianas to explore the format in a new way, to tell stories like never before.
Called “TAP TAP TAP,” the short uses users’ contact with the screen to speed up the animation. The project is made up of more than 90 illustrations. As users “skip” through them, they interact with the next image, creating the illusion of movement. TAP TAP TAP was developed by AlmapBBDO with illustrations by Vetor Zero.
See at https://www.instagram.com/stories/highlights/18058019662010183/
The story of the short touches on the brand’s global concept of inviting everyone to feel the spirit of Brazilian summer, no matter what season it may be. The protagonist goes from a gray daily routine, with lots of tasks and not much time to relax, to a sunny, happy beach, all after putting on a pair of original sandals from Brazil.
Advertising Agency:AlmapBBDO, São Paulo, Brazil
General Creative Director:Luiz Sanches
Executive Creative Directors:Bruno Prosperi, Ricardo Chester, André Gola, Pernil, Keka Morelle, Marcelo Nogueira
Creatives:André Gola, Pernil, Renato Butori, Rodrigo Resende
Production:Vetor
Director:Gabriel Nobrega
Illustration:Hugo Takashi
Liaisons:Cristina Chacon, Mariana Silveira, Fabiola Liberato, Warley Vieira, Illana Roque
Digital Production:Rodrigo Falcão, Aline Macedo, Sabrina Bernardini, Rafaella Cioffi
Media:Carla Durighetto, Paula Kosugi, Gislayne Neto
Approval:Carla Schmitzberger, Fábio Leite, Eliana Vilches, Mariana Rhormens, Matheus Gonzalez, Liliam Siqueira, Mayra Campagna
DOE:
Photographer/Director Representation Agency:
Boutique photographer/director agency is seeking an Asst Agent/Jr Sales rep to work with the sales & marketing lead, The agency represents several …
11030, Manhasset part time and 10014, NYC part time
Last year at Cannes, several winning agencies used technology in interesting ways to make an impact on culture–specifically, in their home markets. On one end of the spectrum, a mobile app created by Grey Brazil in used facial recognition to identify corruption in political candidates. On the other, MullenLowe SSP3 in Colombia partnered with Google…
It’s 2019, which means the war between snack bar brands is officially a thing we’re being subjected to. Just a few months back, Clif Bar & Company took out an ad in The New York Times to call out snack bar rival Kind for not using organic ingredients, encouraging the brand to make the switch…
Chief operating officer Sheryl Sandberg promised tighter restrictions on Facebook Live in late March, in reaction to the spreading of videos of the terrorist attack in Christchurch, New Zealand, earlier that month. The social network took steps to make good on that promise this week. Vice president of integrity Guy Rosen said in a Newsroom…
The Chinese are coming, they’re spending, and they will reshape America’s economy. For a moment, let’s set aside the heated political debates and focus on the consumer landscape. This influx of consumers with enormous spending power is a huge opportunity for brands. Let’s separate politics from marketing because the opportunity Chinese consumers present is too…
Em mais uma ação para conscientizar o público dos efeitos e perigos da fragilidade cada vez maior do meio-ambiente frente o aquecimento global, o Greenpeace decidiu ir até o Ártico para criar um show… feito de gelo. A convite da entidade, quatro músicos viajaram até a região para fazer uma performance da canção “Memórias do …
O post Músicos tocam instrumentos feitos de gelo em ação do Greenpeace para preservação dos oceanos apareceu primeiro em B9.
Film
French Federation of Cardiology
To raise awareness about the importance of physical activity among seniors, the French Cardiology Federation invites them to adopt a dog with humor! Launched in judicious association with the SPA (the French animal welfare association) this campaign is based on a film that compiles skits featuring dogs messing up everything in their paths. But no matter what it drools, stinks, loses his hair, barks all the time, or destroys your flowers… It can save your life.
Advertising Agency:Havas Paris Seven, France
Creative Director:Stephane Gaubert
Copywriter:Ludovic Miege
Artistic Director:Jordan Molina
Tv Producer:Ingrid Morichon
Partner:Nathalie Delaeter Viaud
Director Consulting:Flora Guerin
Production:Excuse my french
Director:Maged Nassar
Producer:Jerome Rucki
Postproduction image:Saint Louis
Postproduction sound:HRCLS
Print
Penguin Books
Famous novels including Dracula, Charlie & The Chocolate Factory and The Great Gatsby are celebrated in a new campaign for publisher Penguin, created by Cheil Worldwide Hong Kong and Cheil Worldwide Beijing.
‘Lose yourself in a book’ draws on the idea familiar to fiction lovers everywhere – when you get into a good book, you lose yourself in a whole new world.
In five executions, running in print and poster form, different novels published by Penguins are celebrated with intricate detail forming a real doorway to the story.
For F. Scott Fitzgerald’s The Great Gatsby, the poster shows an elegant 1920s couple drinking champagne against a backdrop of Art Nouveau-inspired patterns and a glittering party. In the Alice’s Adventures in Wonderland illustration we see Alice standing in a fantastical forest surrounded by elements from the book, from the White Rabbit’s pocket watch to the Mad Hatter himself.
Each illustration features the line ‘Lose yourself in a book’ and a subtle Penguin logo placement.
Advertising Agency:Cheil Worldwide, Hong Kong
Creative Directors:Paul Chan, Wei Xu, Lili Jiang, Ivan Au
Art Directors:Ivan Au, Tengtao Yuan, Zhengsong Qi, Changming Yang
Copywriters:Paul Chan, Wei Xu, Lili Jiang, Yuhan Zhao, Agnes Ho
Account Director:Nancy Nan
Agency Producer:Denise Chan
Illustrators:Alan Wong, Lulu Chen, Kuri Huang, Raf Banzuela
Online
VOO Telecom
Raging banners. The first real-time, voice-activated banners that people that our watching gamers stream their game online, will only see when those gamers start raging about their slow internet. Their rage even being transcribed in the animated banner.
Advertising Agency:Happiness, Brussels, Belgium
Creative Directors:Geoffrey Hantson, Philippe Fass, Katrien Bottez
Art Directors:Jérémie Stoquart, Mathias Lemielle
Design:Dries Lauwers
Additional Credits:Simon Schuurman, Thomas Colliers, Bart Van der Maele
Are men noble and strong of heart? Not as often as they should be. Most of them aspire to greatness and resilience, with those who stumble along the way frequently looking to blame others rather than take accountability for their actions. Men can be petulant and petty or, if they make the right choices, supportive…
The Stanley Cup is still up for grabs, as are the 2019 NHL Fan Choice Awards. The National Hockey League opened voting for the 20 categories–up from 10 last year–which recognize the best photos, videos and GIFs shared on social media by teams and players during the 2018-19 season. The league said over 65 players,…
Cond? Nast has a new owner for another one of its titles. This time, Brides sold to Dotdash, a digital media company based in the U.S. Terms of the agreement were not made public. Under the new ownership, Brides’ August/September issue will be its last printed in the U.S. and its September/October issue will be…
O governo chinês bloqueou por completo a Wikipédia em todos os idiomas do país. Segundo a BBC, o processo de bloqueio da plataforma havia começado em abril, mas só foi descoberto por alguns pesquisadores no início de maio. A Wikimedia Foundation confirmou o bloqueio da plataforma no país. Em comunicado, a fundação diz que analisou …
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Falta apenas um capítulo para a saga de Westeros chegar ao seu fim, mas “Game of Thrones” continua quebrando recordes de audiência. O último episódio transmitido (que no geral, é o penúltimo de toda a trajetória do programa), “The Bells”, se tornou o mais assistido da história da série até então. “The Bells” foi visto …
O post Penúltimo episódio de “Game of Thrones” foi o mais assistido na história da série apareceu primeiro em B9.
Where’s Charlie Bucket when you need him? Right now, the world could use more arbiters of good. In brand marketing terms, the world could use more CLIF Bars. Whether it’s our food, our planet, or our relationships with our people – CLIF Bar is on a mission to do one thing and one thing only […]
The post CLIF Bar’s New CLIF Hanger Is An Update On A Candy Classic appeared first on Adpulp.
Streaming services have revolutionized the discovery of songs, but here’s why Ben Sisario, who covers the music industry, still likes to listen to compact discs.
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