Disney will soon begin a closed review of its entire global media planning and buying business. Several sources close to the matter told Adweek that the pitch, expected to kick off in the fall, will involve a series of incumbent agencies from four major holding companies, as well as independent network Horizon Media. The pitch…
May is Mental Health Month, and it seems that not long ago, the topic of mental wellness would be considered taboo in casual conversation, let alone public discourse. Some sobering statistics are forcing us to re-evaluate the stigma that comes with mental health-related issues. According to the National Alliance on mental illness, 6.9% of adults…
Cheez-It has launched a digital scavenger hunt for fans to find a year’s worth of its new Cheez-It Snap’d products. Perhaps a bit cheekily, the brand’s marketers say the stash was a necessary move after the product line was snapped up by shoppers. “Our fans love a great snack, and Cheez-It Snap’d offers them a…
WarnerMedia touted a bigger-than-ever programming portfolio, new data-driven capabilities and the “new company” it is hoping to evolve into during its upfront presentation Wednesday morning. The event at the Hulu Theater at Madison Square Garden gave plenty of attention to the company’s deep programming slate and pointed to all of its new capabilities borne out…
As Disney wrapped up its first upfront presentation featuring programming from ABC, Freeform and ESPN as well as newly acquired networks FX and NatGeo Tuesday night, the stars of its shows hit the red carpet to schmooze with advertisers and buyers. From Ryan Seacrest to Anthony Anderson to Pam Grier to Billy Porter, we asked…
Interactive magazine inserts are apparently becoming a thing in Sweden. First, Ikea came at us with an ad that pregnant women could pee on to reveal discounts on a crib, and now Swedish hardware chain Clas Ohlson has concocted a similar idea (albeit, one that’s less … bizarre) to sell its gardening paraphernalia. Rather than…
We created these prints to increase awareness about pet insurance in Mexico. Through an emphasis on depth, volumen and patterns found in functional architecture, we wanted the composition to highlight the potential hazards for curious pets at home.
Citing free speech protections in the United States, the Trump administration said it would not endorse the ‘Christchurch Call,’ which calls for the largest internet platforms to eradicate violent and extremist content online.
Calls for Facebook to be broken up due the influence and power it has amassed have come from many. As part of her campaign for president, for instance, Senator Elizabeth Warren has promised to break up big tech companies including Facebook, Amazon and Google, contending that their size has reduced competition and innovation. But while…
Print
History Channel
In Mexico, priests and religious officials are very respected figures, seen as uptight and boring. With these prints we wanted to show that the new History Channel series is so fun that even priests will be binge-watching it during easter break.
Advertising Agency:VMLY&R, México City, Mexico
Global Chief Creative Officer:Debbi Vandeven
Chief Executive Officer:Hector Fernandez
Chief Creative Officer:Alexis Ospina
General Creative Director:Luís “madruga” Enríquez
Art Director:Jonathan Tesmaye “Mr. Kuns”
Copywriting:Sebastián Cors
Production Company:NT producciones
Producer:Violeta López
Photographer:Jaime Posada
Postproductor:Diego Salas
Print
AMIS
We created these prints to increase awareness about pet insurance in Mexico. Through an emphasis on depth, volumen and patterns found in functional architecture, we wanted the composition to highlight the potential hazards for curious pets at home.
Advertising Agency:VMLY&R, México City, Mexico
Global Chief Creative Officer:Debbi Vandeven
Chief Executive Officer:Hector Fernandez
General Creative Director:Luís “madruga” Enríquez
Creative Director:Héctor Cruz
Art Director:Jonathan Tesmaye José Alberto Olea
Copy:Sebastián Cors
Photographer:Pietro Primavera
Additional Credits:Account Director: Alejandra Iturriaga
Twitter said the National Basketball Association’s draft lottery Tuesday night spurred over 1 million tweets, or more than four times last year’s total. The most-mentioned teams Tuesday night were: New York Knicks (ended up with the third pick despite being a favorite to land the top choice) New Orleans Pelicans (won the No. 1 pick…
A day before debuting a new silhouette–an open-toed shoe–Rothy’s, the women’s direct-to-consumer brand that makes shoes out of recycled bottles, pulled it. In an email sent out to customers (and posted to the company’s social channels), Rothy’s wrote that the initial prototypes of the shoe–the Slide–were perfect. But as the company ramped up production, the…
Author, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman. He will be spotlighting three Advisory Board members per month on relevant industry news and trends. I had a chance to sit down with a number of the Adweek Advisory Board members to discuss the future of the upfronts and capture their…
We’re nearing the end of an era. Most immediately, that means the end of Game of Thrones’ unforgettable 8-season run on HBO. More optimistically, perhaps we’re nearing the end of our society’s destructive dependence on single-use plastics. We’ll likely not see an end to rampant plastic waste in our landfills and oceans before Game of…
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