Hasta La Creative!

One year ago, YouTube made its biggest splash yet on the scripted originals front with Cobra Kai, its revival of the Karate Kid franchise. The company said the series’ first episode received more than 50 million views in its first five months. But despite that show’s success, the company has quietly shifted its original content…

Integrated
Axe You

Girls, humor, and basketball – these are the topics that get the 8-second attention span of young Filipino men. How can we engage them to discover something more substantial within themselves? Introducing Axe Masterclass. A series of online and on-ground classes headed by 4 local influencers that are based heavily on the new passion points we discovered for men.

Advertising Agency:MullenLowe, Makati City, Philippines
Executive Creative Director:Abi Aquino
Creative Director:Roman Carlo Olivarez
Art Directors:Pearl Aquino, Bjay Gomez, Eden Sarmiento
Copywriters:Colleen Legaspi, Paulo Dela Rosa, Niño Gonzales
Managing Director:Alan Fontanilla
Business Unit Director:Kristine Verzo
Management Supervisor:Gerald Lim
Senior Account Manager:Irish Viado
Account managers:Reena Ko, Jonah Ambata
Planning Director:Viboy Palillo
Planner:Arneil Cariquitan

Integrated
Shazam

Shazam! The number 1 box office hit has inspired real life heroes in Brazil, using the film to raise
awareness and to about the adoption and sponsoring of at risk youths in Brazil

In the last 95 years, Warner Bros. Pictures has told stories of superheroes: Batman, Robin, Superman, Shazam. In addition to their superpowers, these characters have something else in common: they were raised outside their birth families. There are approximately 9,500 children and adolescents up for adoption in Brazil. As Shazam! is one of the most anticipated movie launches this year, why not use the fame and the life story of Shazam! to raise awareness and inform people about the adoption and sponsoring of youths?

Advertising Agency:JWT, Sao Paulo, Brazil
CCO:Ricardo John
EDC:Cassio Moron, Rodrigo Da Matta
Creative Director:Nicolas Romano
Art Director:Lara Roncatti
Copywriter:Heloísa Ribeiro
Photography:Regis Fernandez
Film Producer:Videocubo
Director:Davi Moori
Director Of Photography:Anderson Capuano
Executive Producer:Anninha Rodrigues
Executive Production Assistant:Fernanda Paller
Editing:Videocubo
Color Grading:Videocubo
Post Production:Videocubo
Head Of Production:Maisa Delgado
Digital Producers:Antonio Corral, Sérgio Costa
Operations Director:Thiago Segundo
Head Of Client Services:Felipe Giacon
Account Management:Ticiana Gomes, Mariana Nadler, Maiara Brinhole, Gabriela Mares
Head Of Media:Giovanna Venturelli
Media:Maria Fernanda Galetti, Kellvyn Rios, Nathalia Rapetti, Thuane Carvalho, Darlan Dezidério
Head Of Strategy:Stella Pirani
Planning:Daniela Ryfer, Rafael Basso
Pr:Andrea Assef, Vivian Zeni, Aline Rodrigues

Radio
The Swedish Public Employment Service

The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability.

Advertising Agency:Le Bureau, Stockholm, Sweden
Creative Director:Josephine Wallin Ankarstrand
Art Director:Josephine Wallin Ankarstrand
Copywriter:Claes Kjellstrom
Executive Manager:Gustaf Sehlstedt
Digital Project Manager:John Wernvik
Final Art Work:Mimmi Ericsson
Product Manager:Elisabeth Philipson
Producers:Daniel Kilgren, Flickorna Larsson

Outdoor
Calm

The Campaign Against Living Miserably (CALM) – which is leading a movement against suicide, the single biggest killer of men under 45 in the UK – launched a hard-hitting visual advertising campaign in partnership with adam&eveDDB and Ocean Outdoor.

The ‘Call For Help’ campaign demonstrates the number of calls answered by CALM daily and aims to remove the stigma of reaching out and calling for help, while encouraging people to visit the charity’s website and learn about how they can ensure no call goes unanswered.

Activated via a series of OOH digital displays and billboards across London, Manchester and Birmingham, connected live to CALM’s free and anonymous helpline, the campaign mirrors the incoming calls in real time, showcasing how many people are opening up and receiving support from CALM every day. By showing the number of calls being answered in real time throughout the duration of the campaign’s OOH execution, CALM’s aim is to not only engage with a wide audience, but to highlight CALM’s services and empower those in crisis to pick up the phone.

From 5pm on 16 April, a static ad linked to CALM’s helpline will be interrupted every time a call is answered, alerting passers-by with a loud ringtone to capture their attention. The screens will switch to a ‘call in progress’ phone screen, demonstrating in real time how many calls are being answered. It will also emphasise the immediacy with which people can be helped when they’re experiencing a difficult time.

Advertising Agency:adam&EveDDB, London, United Kingdom
Chief Creative Officer:Richard Brim
Executive Creative Directors:Ant Nelson, Mike Sutherland
Creatives:Zoe Nash, Sali Horsey
Head Of Integrated Production:Cave Ellson
Producers:Emilie Verlander, Budr Elnusairi
Planner:Will Grundy
Ceo:Tammy Einav, Mat Goff
Business Director:Chris Jackson
Account Director:Adam Patel, Jamie Weeks
Account Executive:Clive Olamiju
Project Manager:Bianca Dubois, Melanie Blood
Production Company:Cain&Abel
Executive Producer:Lauren O’Shea
Producer:Leanne Tarvin
Production Assistants:Dominique Toussaint, Georgina Haslam
Designer:Megan Young, Hash Milan
Animator:Hashir Khan
Resource Manager:Nicola Shanks
Camera:Daniel Boulton
Edit Assistant:Daniel Boulton
Editor:Simon Pearson
Digital Production Company:Gutenberg
Head of Digital Delivery:Terry Pigott
Head Of Tech:Yiannis Poulakas
Developer:Jack Christian
Director of Ocean Labs:Catherine Morgan
Creative Solutions:Xavier Keenan
Founder & CEO:Warren Johnson
Associate Director:Grace Henwood
Senior Account Manager:Sarah Rice
Account Manager:Tim LeBreton
Senior Account Executive:James Porter

(TrendHunter.com) Vintage archive brand Top Shelf Premium works in collaboration with artist Matt Faust on an eight-piece collection full of vintage fashion silhouettes adorned in hand-painted designs by Faust.

All…

Facebook is expected to create a privacy committee to protect user data, as well as an external assessor who would be appointed by the company and Federal Trade Commission.