This Macallan Ad Was Just Banned in the U.K. for Promoting ‘Extreme Risk-Taking Behaviour’
Posted in: UncategorizedA soaring ad for Scotch brand The Macallan has abruptly crashed to earth in the brand’s home country of the U.K., where advertising regulators today ruled that the ad be banned from broadcast for showing a man leaping off a cliff in a way that was “very dangerous, potentially fatal, and consisted of extreme risk-taking…
For Its Most Sustainable Store, Ikea Is Advertising Directions via Steps and Mass Transit
Posted in: UncategorizedIn America, we’re pretty used to ads telling us how to find a chain’s nearest location, but the directions are usually based on interstate exits or measured in miles–and we expect to find sprawling tracts of available parking when we get there. Ikea’s new ads for its Greenwich location in London offer a refreshing alternative:…
Netflix’s Stand-Up Specials Will Be Available Soon on SiriusXM’s New Comedy Channel
Posted in: UncategorizedFor the first time ever, Netflix is partnering with another subscription streamer: SiriusXM. The two are teaming up for a new comedy channel called Netflix Is a Joke Radio, which will air on SiriusXM channel 93 beginning April 15. The channel will feature audio from Netflix’s library of stand-up comedy specials from comedians like Adam…
Budweiser Recycled 50,000 Plastic Beer Cups to Make a Soccer Field in Russia
Posted in: UncategorizedKantar Hires Microsoft Executive as North American CEO Pending Sale of WPP’s Majority Stake
Posted in: UncategorizedToday, WPP’s Kantar announced the hiring of Reed Cundiff (pictured below) as CEO of the North American region, effective May 1. He hails from Microsoft, where he has spent the last 14 years. Cundiff succeeds Wayne Levings, who is returning to the U.K. to continue in his role as head of global clients. He will…
Ancestry Urges Viewers to Complete the Stories of Their Own Family History in Latest Campaign
Posted in: UncategorizedAncestry’s new campaign features a series of incomplete stories. That approach is used to illustrate how Ancestry users can uncover documents to tell the hidden history of their family tree. The integrated campaign launches with a series of three spots in the style of historical dramas. Each story, which includes an interracial couple fleeing the…
FCC Chairman Ajit Pai Urges Broadcasters to Become More Like Digital Media Companies
Posted in: UncategorizedFederal Communications Commission chairman Ajit Pai made his case for why broadcasters need to become more like digital media companies, and promised they’ll be able to do so “without having to beg the FCC–this one or any future one–for permission.” Pai made those comments, and touched on deregulation, during Tuesday’s “We Are Broadcasters” session at…
Social Video App TikTok Is Steady Stepping Into Shoppable Ads in the U.S.
Posted in: UncategorizedEvery major social platform is attempting to understand shopping behavior. On Snapchat, that means testing out exclusive drops with Jordan Brand or Adidas. On Pinterest, it looks a little more like personalized ads based around what users pin to their digital board. Other platforms, like Google and Instagram, are also wading into the crowded place…
Número de usuários do Snapchat deve cair em 2019, preveem analistas
Posted in: UncategorizedDe acordo com a empresa de pesquisa de mercado eMarketer, o Snapchat deve sofrer a primeira queda em seu levantamento anual do número de usuários em sua plataforma em 2019. Em um relatório divulgado ontem em seu site oficial, a firma prevê que o público total de 79,7 milhões do aplicativo irá cair em 2,8% …
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Charles Van Doren, a Quiz Show Whiz Who Wasn’t, Dies at 93
Posted in: UncategorizedA charismatic and well-pedigreed contestant, he confessed to Congress that his ballyhooed TV performances in the 1950s had been scandalously rigged.
3 Lessons Learned From My First Month Working in Advertising
Posted in: UncategorizedHenry Ford said that “anyone who stops learning is old, whether 20 or 80.” This concept is especially relevant to people working in the advertising world where trends and digital capabilities are constantly changing. In the spirit of reflection, I spent time pondering the lessons I learned after my first month at an advertising agency….
Out of Discovery’s 17 Networks, TLC Will Be Its Biggest Focus in Upfront Talks
Posted in: UncategorizedWhen the Discovery-Scripps merger closed last March, the combined company’s new ad sales chief, Jon Steinlauf, had just three weeks to pull together Discovery Inc.’s first upfront event. This year, Steinlauf had a lot more time to prepare but his upfront strategy is ultimately quite similar: focus on securing big increases for one popular but…
New Research From The Harris Poll Paints a Detailed Picture of OTT Viewers
Posted in: UncategorizedNew research conducted by The Harris Poll paints a detailed picture of how streaming media is changing the landscape of content and advertising–and what viewers are willing to pay for. According to a survey of 2,000 consumers conducted by The Harris Poll and commissioned by OpenX, more than half of all Americans now use an…
Temos a primeira foto de um buraco negro da História
Posted in: UncategorizedA equipe do Telescópio Event Horizon divulgou hoje ao mundo a primeira foto oficial de um buraco negro da História da humanidade. O fenômeno espacial é tido como um dos itens mais enigmáticos do universo, o que faz do registro fotográfico uma verdadeira revolução no campo da astronomia. A imagem no caso apresenta uma auréola …
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Editora Europa Viaje Mais Magazine: Postage Stamps
Posted in: UncategorizedPrint
Editora Europa
Viaje Mais is a travel magazine with stories about different itineraries and tips of what to do in each destination, propitiating trips out of the common place. To communicate the differential that the magazine offers its readers, was created a campaign that shows unusual scripts in an unexpected way. Each poster represents a postage stamp of a place that combines two different destinations and that are hardly chosen for a trip.
Advertising Agency:Mestica, Sao Paulo, Brazil
Creative Director:Paulo Sanna, Luiz Parpulov
Art Director:Eduardo Basque
Copywriter:Rafael Prioli, Walmor Mello
Illustrator:Guilherme Duarte, Jean Campos, Diego Maia
Typographer:Lucas Gregório
Digital Artist:Guilherme Duarte, Eduardo Basque
Tech We’re Using: Lifting Journalism by Knowing What Readers Are Looking For
Posted in: UncategorizedClaudio E. Cabrera, who specializes in search engine optimization, describes how he keeps track of what’s hot in search and how that informs coverage — and what the limits are.