Shapeshifting Meta-Material Aircrafts – This Future Aircraft is a Joint Creation from MIT and NASA (GALLERY)

(TrendHunter.com) Aviation in the coming years is no doubt going to change dramatically, which is being supported by new designs like this future aircraft that boasts a distinctly fine-tuned functionality. Created by…

Triple-Purpose Camping Tents – The Tentsile Universe Tent Works Above or on the Ground and in Water (GALLERY)

(TrendHunter.com) The Tentsile Universe Tent is a robust piece of camping equipment for avid outdoor enthusiasts that will offer them an expansive place to unwind during the daylight hours or once the sun has set….

This Macallan Ad Was Just Banned in the U.K. for Promoting ‘Extreme Risk-Taking Behaviour’

A soaring ad for Scotch brand The Macallan has abruptly crashed to earth in the brand’s home country of the U.K., where advertising regulators today ruled that the ad be banned from broadcast for showing a man leaping off a cliff in a way that was “very dangerous, potentially fatal, and consisted of extreme risk-taking…

For Its Most Sustainable Store, Ikea Is Advertising Directions via Steps and Mass Transit

In America, we’re pretty used to ads telling us how to find a chain’s nearest location, but the directions are usually based on interstate exits or measured in miles–and we expect to find sprawling tracts of available parking when we get there. Ikea’s new ads for its Greenwich location in London offer a refreshing alternative:…

Netflix’s Stand-Up Specials Will Be Available Soon on SiriusXM’s New Comedy Channel

For the first time ever, Netflix is partnering with another subscription streamer: SiriusXM. The two are teaming up for a new comedy channel called Netflix Is a Joke Radio, which will air on SiriusXM channel 93 beginning April 15. The channel will feature audio from Netflix’s library of stand-up comedy specials from comedians like Adam…

Budweiser Recycled 50,000 Plastic Beer Cups to Make a Soccer Field in Russia

Last summer, one of the world’s greatest sporting events came to a close in Sochi, Russia when French phenom Kylian Mbapp? scorched the grass with a goal that put France up 4-1 in the 65th minute of the 2018 FIFA World Cup Final. At that moment, cups were raised. The French fans were celebrating a…

Kantar Hires Microsoft Executive as North American CEO Pending Sale of WPP’s Majority Stake

Today, WPP’s Kantar announced the hiring of Reed Cundiff (pictured below) as CEO of the North American region, effective May 1. He hails from Microsoft, where he has spent the last 14 years. Cundiff succeeds Wayne Levings, who is returning to the U.K. to continue in his role as head of global clients. He will…

Ancestry Urges Viewers to Complete the Stories of Their Own Family History in Latest Campaign

Ancestry’s new campaign features a series of incomplete stories. That approach is used to illustrate how Ancestry users can uncover documents to tell the hidden history of their family tree. The integrated campaign launches with a series of three spots in the style of historical dramas. Each story, which includes an interracial couple fleeing the…

FCC Chairman Ajit Pai Urges Broadcasters to Become More Like Digital Media Companies

Federal Communications Commission chairman Ajit Pai made his case for why broadcasters need to become more like digital media companies, and promised they’ll be able to do so “without having to beg the FCC–this one or any future one–for permission.” Pai made those comments, and touched on deregulation, during Tuesday’s “We Are Broadcasters” session at…

Social Video App TikTok Is Steady Stepping Into Shoppable Ads in the U.S.

Every major social platform is attempting to understand shopping behavior. On Snapchat, that means testing out exclusive drops with Jordan Brand or Adidas. On Pinterest, it looks a little more like personalized ads based around what users pin to their digital board. Other platforms, like Google and Instagram, are also wading into the crowded place…

Número de usuários do Snapchat deve cair em 2019, preveem analistas

De acordo com a empresa de pesquisa de mercado eMarketer, o Snapchat deve sofrer a primeira queda em seu levantamento anual do número de usuários em sua plataforma em 2019. Em um relatório divulgado ontem em seu site oficial, a firma prevê que o público total de 79,7 milhões do aplicativo irá cair em 2,8% …

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Charles Van Doren, a Quiz Show Whiz Who Wasn’t, Dies at 93

A charismatic and well-pedigreed contestant, he confessed to Congress that his ballyhooed TV performances in the 1950s had been scandalously rigged.

Customizable Bubble-Like Sneakers – Heron Preston Launches a Hybrid Air-Wrapped Air Max 95 and 720 (GALLERY)

(TrendHunter.com) Heron Preston creates a collaborative design along with Cactus Plant Flea Market, designing a hybrid iteration of the Air Max 95 and the Air Max 720—it boasts an air-wrapped Air Max design….

3 Lessons Learned From My First Month Working in Advertising

Henry Ford said that “anyone who stops learning is old, whether 20 or 80.” This concept is especially relevant to people working in the advertising world where trends and digital capabilities are constantly changing. In the spirit of reflection, I spent time pondering the lessons I learned after my first month at an advertising agency….

Out of Discovery’s 17 Networks, TLC Will Be Its Biggest Focus in Upfront Talks

When the Discovery-Scripps merger closed last March, the combined company’s new ad sales chief, Jon Steinlauf, had just three weeks to pull together Discovery Inc.’s first upfront event. This year, Steinlauf had a lot more time to prepare but his upfront strategy is ultimately quite similar: focus on securing big increases for one popular but…

New Research From The Harris Poll Paints a Detailed Picture of OTT Viewers

New research conducted by The Harris Poll paints a detailed picture of how streaming media is changing the landscape of content and advertising–and what viewers are willing to pay for. According to a survey of 2,000 consumers conducted by The Harris Poll and commissioned by OpenX, more than half of all Americans now use an…

Temos a primeira foto de um buraco negro da História

A equipe do Telescópio Event Horizon divulgou hoje ao mundo a primeira foto oficial de um buraco negro da História da humanidade. O fenômeno espacial é tido como um dos itens mais enigmáticos do universo, o que faz do registro fotográfico uma verdadeira revolução no campo da astronomia. A imagem no caso apresenta uma auréola …

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Editora Europa Viaje Mais Magazine: Postage Stamps

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Editora Europa

Viaje Mais is a travel magazine with stories about different itineraries and tips of what to do in each destination, propitiating trips out of the common place. To communicate the differential that the magazine offers its readers, was created a campaign that shows unusual scripts in an unexpected way. Each poster represents a postage stamp of a place that combines two different destinations and that are hardly chosen for a trip.

Advertising Agency:Mestica, Sao Paulo, Brazil
Creative Director:Paulo Sanna, Luiz Parpulov
Art Director:Eduardo Basque
Copywriter:Rafael Prioli, Walmor Mello
Illustrator:Guilherme Duarte, Jean Campos, Diego Maia
Typographer:Lucas Gregório
Digital Artist:Guilherme Duarte, Eduardo Basque

Tech We’re Using: Lifting Journalism by Knowing What Readers Are Looking For

Claudio E. Cabrera, who specializes in search engine optimization, describes how he keeps track of what’s hot in search and how that informs coverage — and what the limits are.

Unique Shape-Shifting Architecture – Diller Scofidio + Renfro Sought to Redefine the Future of Art (GALLERY)

(TrendHunter.com) We are in an era where shape-shifting architecture is not a truly incomprehensible idea. This is the approach design firm Diller Scofidio + Renfro and Rockwell Group — the collaborating architect,…