Hasta La Creative!

competitive:

Creative Circle:
Position: Agency Account ExecutiveLocation: ColumbusStatus: Freelance/ possible Full TimeEstimated Duration: OngoingStarts: May 1st Rate: up to around
Columbus, Ohio

In an open letter to Amazon CEO Jeff Bezos and the board of directors, more than 4500 Amazon employees asked the Earth’s most customer-centric company to become more Earth-centric by adopting measures against climate change. Pointing to Amazon’s history of “taking ownership of hard problems,” the employees said in the letter that the platform’s leadership…

A situação “Romeu e Julieta” é uma premissa que a publicidade (bem como a cultura pop inteira) nunca vai cansar de usar, pelo visto. O truque é saber usar a história a seu favor, e o novo comercial do Uber é um bom exemplo de como fazer isso acontecer. Isso porque a peça “Romeo y …

O post “Romeu e Julio”: Novo comercial do Uber trata de casamento gay afetado por outras questões familiares apareceu primeiro em B9.

The agency/client relationship: The pinnacle of business relationships. Partnership centric. Transactional at its core. Often misunderstood. Too often one-sided. Whatever your view, it is a relationship with a great deal at stake on both sides. And depending on how it is approached and managed, it can be very rewarding–or very frustrating. About five years ago,…

Like Mary Meeker’s annual internet trends report, Amazon CEO Jeff Bezos’ annual shareholder letter gets the industry all excited. Today, the internet behemoth’s 2018 shareholder letter is out. Last year, Bezos disclosed the number of Prime members for the first time ever. And while there weren’t any comparable bombshells in 2018, it is perhaps notable…

A exchange americana Coinbase lançou um cartão de débito com a bandeira Visa e que permite aos clientes realizar compras com saldo em criptomoedas. A novidade, que conta com uma parceria com a Paysafe Financial Services Limited, foi anunciada primeiramente no Reino Unido, mas passa a valer em outros países da Europa nos próximos meses. …

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Ambicultural Americans struggle to maintain ties to our roots with nearly every consumer choice we make. Marketers can leverage this opportunity if they make their brands relevant to ambicultural audiences by understanding the consumer and evaluating data. But the key to unlocking those insights is to bring diverse voices and life experiences to the marketing…

It turns out that audiences won’t have to wait until Season 3 of Atlanta to see Donald Glover back on a TV screen. Amazon will be streaming Guava Island, a surprise new film starring and produced by Glover, beginning on Saturday, and will make it available for free for its first 18 hours. Amazon Prime…

A Netflix anunciou um novo produto, um tanto inusitado para uma plataforma de streaming: uma revista impressa, gratuita e com conteúdo exclusivo sobre a sua programação. Provisoriamente intitulada Wide, a publicação trará entrevistas, ensaios e reportagens com os principais profissionais envolvidos com os programas da plataforma, falando diretamente com seu público-alvo, mas ao mesmo tempo …

O post Netfix cria revista impressa com conteúdos exclusivos de sua programação apareceu primeiro em B9.

The National Enquirer could soon have a new owner. American Media, LLC, is exploring a sale of several of its titles, including the Enquirer (both US and UK editions), Globe and National Examiner brands, the media company’s board announced Wednesday. The news comes as the company has been swept up in its own slew of…