The New York Times and Reuters Led the 2019 Pulitzer Prizes With 2 Each. See the Full List of Winners

The New York Times and Reuters each won two Pulitzer Prize awards as part of the 103rd class of Pulitzer winners, announced this afternoon. Dana Canedy, the Pulitzer administrator, said it was an “especially competitive field” and said she was admittedly breaking tradition to recognize the student newspaper, The Eagle Eye, at Marjory Stoneman Douglas…

Unilever’s Planned Publisher Network Leaves Some Experts Skeptical

Unilever’s Trusted Publisher Program–essentially a whitelist of publishers–was introduced under the guise of better battling fraud, but some experts are skeptical, saying they’ve seen this movie before. Industry experts muttered under their breath during the announcement by the consumer-packaged-goods company (CPG) about how Unilever has made claims like this before in the name of stopping…

“Game of Thrones”: Brasil é o segundo país mais engajado no Twitter durante estreia da série

Se tem uma coisa que o brasileiro fez nesse domingo foi falar de “Game of Thrones”. Só no Twitter foram mais de 5 milhões de tweets em relação à série entre as 19h do domingo (14) e as 3h da segunda (15). Pela manhã, 18 dos 19 temas em destaque na plataforma ainda eram relacionados …

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Sun Sentinel Wins Public Service Pulitzer for Parkland Shooting Coverage

The South Florida daily took the prize in the most prestigious category for its coverage of the killings at Marjory Stoneman Douglas High School.

Coldwell Banker NRT Follows the In-Housing Trend and Launches Its Own In-House Agency

Coldwell Banker NRT, which represents the real estate giant’s agents around the country, has created the largest in-house marketing agency for real estate that it’s calling The Studio. Coldwell Banker senior vice president, marketing Mike Fischer, who leads The Studio, explained that Coldwell Banker NRT had previously handled marketing for the 25 metro areas of…

The Rise of OTT Has Forced Brands to Overhaul Their Existing Video Strategies

Television and video marketing have changed dramatically in a remarkably short time. Gone are the days of sitting in a cozy recliner after work and flipping through the limited channels available on your cable box. In just one lifetime, we’ve gone from only black-and-white series to CGI-infused spinoffs and more originals than our brains can…

Healthcare Startup Oscar Seeks New Agency Partner After Hiring Old Navy CMO

Oscar Health, an insurance startup launched in the wake of the Affordable Care Act (ACA), is shopping around for agencies. According to two parties with direct knowledge of the matter, the company recently issued an RFP for a competitive creative review. One indicated that it is a project-based pitch focused on further defining and raising…

Amazon deve lançar sua plataforma gratuita de streaming de música

A Amazon está planejando lançar em breve a sua própria plataforma de streaming de música, a fim de concorrer com outros serviços como Spotify, Deezer e Apple Music. Segundo reportagem da Billboard, a empresa entrou em discussões para lançar um serviço de música gratuito, patrocinado por anúncios e que seria comercializado através de seu dispositivo …

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Cortes do apoio cultural da Petrobrás dão duro golpe nos principais festivais de cinema do país

Treze projetos culturais perderão o apoio da Petrobrás ainda em 2019. De acordo com a rádio CBN, o corte prejudicará entre outros eventos importantes os quatro principais festivais de cinema do país e da América Latina, a Mostra de São Paulo, o Festival do Rio, o Festival de Brasília e o Anima Mundi. “A gente …

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Creative Circle: Senior Copywriter – Downtown Agency

competitive:

Creative Circle:
Position: Senior Copywriter – Downtown AgencyLocation: City of ChicagoStatus: Freelance to Full TimeEstimated Duration: Freelance to Full TimeStarts:
Chicago, Illinois

Creative Circle: Agency Account Manager

competitive:

Creative Circle:
Position: Agency Account ManagerLocation: San FranciscoStatus: Freelance, 40 hrs/weekEstimated Duration: Contract to hireStarts: Mid-April 2019Rate: u
San Francisco, California

Verizon CMO Says Agencies Made Progress on Diversity Even as Female Leadership Declined

Back in 2016, Verizon CMO Diego Scotti issued a call to action to the brand’s agency roster for improvement on diversity and inclusion. A year later, he shared how that led to greater accountability and progress at both Verizon and its agencies. There was, of course, still a great deal of room for improvement. Adweek…

Beats by Dre Brings in an A-List of Athletes for An Ad You Can’t Take Your Eyes Off Of

Most marketers would be over the moon if they got the chance to feature Serena Williams in an ad. Or LeBron James. Or Simone Biles. Or Odell Beckham Jr. Then there’s Beats by Dre, whose newest spot from agency Zambezi is a mere 60 seconds long yet features all of the above, plus an additional…

Aplicativo Jumbo apaga seu histórico no Google, tweets antigos e mais

Não é incomum vermos longas discussões acerca da privacidade de nossos dados na internet. O uso mercadológico de nosso registro de pesquisas e visitas no Google, por exemplo, é algo recorrentemente questionado, já que empresas utilizam tais dados para definir gostos e preferências dos usuários. Também não é incomum vermos as longas discussões sobre o …

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Guinness trocará embalagens de plástico por materiais recicláveis

A famosa marca de cerveja Guinness fará uma grande alteração em seus produtos pensando na sustentabilidade. A empresa trocará as embalagens plástico de seus engradados de cerveja por modelos de papelão e materiais 100% recicláveis e biodegradáveis. A medida sinaliza um bem-vindo interesse de uma das principais marcas do mercado pela conservação ambiental. A Diageo, …

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‘We Are Amplifying the Work’: France Starts Task Force on Art Looted Under Nazis

The mission is to actively identify pieces that were looted or sold under duress during the Nazi era and to return them to the original owners or heirs.

Huge Commits to Evolution of Its Global Tech Offering With Naming of Chief Technology Officer

Huge has named Gela Fridman as its CTO, effective immediately. In the role, Fridman will be tasked with overseeing the technology agenda across Huge’s 12 offices, including partnering with its executive team on the agency’s innovation agenda. Fridman, who was promoted from her previous role as president, technology will continue to report directly to global…

Adweek Announces Finalists in Its Inaugural Adweek Experiential Awards

Adweek announced today the finalists of its inaugural Adweek Experiential Awards. Adweek’s editors judged a rich array of 619 submissions across 32 categories, boiling down the entrants to three finalists in each category. The winners will be announced in the April 29 issue on Adweek and on Adweek.com and celebrated, along with the other finalists,…

Facebook testa nova interface para seu app que mescla Stories e Feed num combo só

O Facebook está testando uma nova interface bem diferente para o seu aplicativo. A nova versão é redesenhada para mesclar o Feed de Notícias com a função Stories, e com acesso semelhante ao Instagram ou Snapchat Stories. A interface foi descoberta pela pesquisadora Jane Manchun Wong, que encontrou a interface na versão para Android do …

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Top 100 Lifestyle Trends in April – From Food-Themed Astrology to Posture-Improving Undergarments (TOPLIST)

(TrendHunter.com) The wide range of April 2019 lifestyle trends explores a variety of different ways that day-to-day products and services are taking a progressive route entering the Spring season.

Food delivery…