Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has struggled to attract new…
Working alongside a friend can mean the difference between your job being a daily slog and the hours flying by. But in most cases, especially when it comes to service-industry jobs, you have to make friends on arrival rather than bringing them with you. McDonald’s Canada, however, is encouraging friends to apply together. The brand…
Create & Cultivate, the online community and conference company aimed at young women, has drawn major brand partners in recent years, including LinkedIn, Mastercard, Microsoft and WeWork. The company has seemingly exploded on the scene, garnering not only the attention of big brands vying for the attention of their loyal community but celebrities like Mandy…
Private data and its relationship to the ad revenue that drives some of the world’s largest businesses are among the day’s most contentious topics. In the midst of controversies surrounding the collection, leveraging and sale of consumer data to advertisers by Facebook, Google and other platforms, can the ad industry itself be trusted to help…
Faz mais de seis meses que os fundadores do Instagram, Mike Krieger e Kevin Systrom, anunciaram publicamente que estavam deixando a própria empresa para buscar “novos desafios”. Se já na época os rumores apontavam que a decisão havia sido tomada em vista de um conflito administrativo bastante pesado entre os criadores e o CEO do …
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Aproximadamente 400 bombeiros se mobilizaram para ajudar a apagar o incêndio que consumiu quase toda a Catedral de Notre-Dame. Além dos profissionais, a Brigada de Bombeiros de Paris contou com a ajuda especial de Colossus, um robô de combate a incêndio controlado por controle remoto. O robô foi “convocado” e enviado para dentro da igreja …
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The choice of Ms. Crowley for the Treasury’s top communications role comes about two years after she withdrew as a candidate for other administration jobs in the face of plagiarism accusations.
ESPN is helping YouTube promote Season 2 of Cobra Kai, its Karate Kid revival. The two teamed up to create a faux segment of ESPN’s popular 30 for 30 docuseries focusing on the karate tournament featured in the iconic 1984 movie. Called Daniel LaRusso vs. Johnny Lawrence, the special revisits the 1984 Under Eighteen All…
The lack of racial and gender diversity among creators of the artificial intelligence that’s shaping modern life has reached crisis levels, according to a new report from New York University’s AI Now Institute. The study aggregates research showing that women are vastly underrepresented in the power centers of AI research and development. Only 18% of…
Amazon is reportedly preparing to release a new ad-supported music service for Echo devices, which would compete with established services, but could also pave the way for more ads on smart speakers. It’s a path already forged by Spotify, which has 207 million users–111 million of which use the free ad-supported version, which, like radio…
Eu sua conta oficial no Twitter, a Roma, da Itália, proibiu todos os jogadores de seu elenco de tirarem fotos com o rapper Drake. E o motivo da ordem é mais bizarro que a ordem em si: Drake pelo visto está numa maré de azar comparável a de Mick Jagger. Qualquer esportista que tira uma …
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No próximo sábado, 20/04, a rede de fast food americana Carl’s Jr. lançará um novo lanche, o Rocky Mountain High: CheeseBurger Delight, que traz a carne preparada com uma infusão de Cannabis. Segundo Patty Trevino, vice-presidente sênior de marketing da Carl’s Jr, a empresa já vem trabalhando no hambúrguer com canabidiol (CBD) desde o lançamento …
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For the 31st year of the dance festival Tanec Praha we prepared campaign “Curiosity is a chance for experience.” Curiosity belongs to the basic human qualities. It’s natural to discover something new, to learn new things. These moments expand our horizons, force us to get out of our comfort zone. The main visual was prepared together with photographer Bára Prášilová and is an expression of effort to oversee the horizon of everyday life in connection with extreme dance performance.
Consumers can now purchase Band-Aids and pick up their latest online shopping purchase from Urban Outfitters at the same place: Walgreens. Narvar, a customer experience company that powers the shipping information for brands like Warby Parker and Macy’s, is debuting Narvar Concierge in partnership with Walgreens, letting any retailer on the Narvar platform enable an…
Team spirit is spreading at LinkedIn following the professional network’s debut of its Teammates feature, which enables members to ensure that they see updates from the people they work directly with. Teammates will begin rolling out on desktop and mobile in the U.S. in the coming months, with worldwide availability following shortly thereafter. Members with…
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