It’s sort of the tech equivalent of those dueling banjos: Both Amazon and Google announced free, ad-supported music streaming on their respective smart speakers on Thursday. That means Echo owners in the U.S. can “listen to an ad-supported selection of top playlists and stations for free with Amazon Music” even if they don’t have a…
It all began with a pickle. When Kentucky agency Team Cornett saw that a YouTube clip of a woman eating a pickle had received more than 20 million views (it’s currently at 26 million), the creatives were inspired to try a similar approach to ASMR–but this time with a horse doing the chomping. Why? Because…
After banning U.K. far right activist Stephen Yaxley-Lennon, who goes by Tommy Robinson, from Facebook and Instagram in February, the social network took aim at several like-minded groups and people in that nation earlier this week. The following British far right groups and people were banned from Facebook’s platform: the British National Party and Nick…
It’s about the time of year where some people are focused on weed a little more than usual, but April 20 isn’t the only time of year that brands are thinking about their stance on the substance. With marijuana legalization on the rise, businesses around the world are reconsidering how they can cash in. According…
It’s just another day in advertising and another example of a tone-deaf ad that likely would have never been approved had there been more people of color with significant sway on the matter. Ancestry.com has pulled an ad that romanticized the reason why so many black Americans have white ancestry. (The biggest reason is rape.)…
Film
ShineMSD
he Instrument of Hope, a trumpet crafted of bullet casings by survivors of the 2018 Parkland school shooting, is on a cross-country tour with famed musicians to revitalize the conversation around gun violence. The trumpet is a project of students at Marjory Stoneman Douglas High School, ShineMSD and Publicis New York. ShineMSD is a non-profit organization founded in the aftermath of the shooting, which uses the arts to promote healing for the Parkland community.
Advertising Agency:Publicis, New York, USA
Chief Creative Officer:Andy Bird
Executive Creative Director:Matt Mckay
Creative Directors:Justin Via, Daniel Massih, Josh Horn
Associate Creative Director:Fábio Ozório
Copywriter:Chris Wilson
Art Director:Eduardo Gomes
Creative Director of Design:Patrik Bolecek
Designer:Halli Rosin, Elizabeth Kenney, Spencer Chan
Strategy Director:Emily Canan
Music Producer:Rachel Rauch
Executive Producer:Lauren Schneidmuller
Production:Lauren Schneidmuller
Director:Anna Fung
Program Management:Anna Fung
Senior Program Manager:Ron Jervis
Program Manager:James Cloughen
Senior Brand Logistics Manager:Rich Gladis
Platform Developer:Don Wang
Project Coordinator:Melanie Jarcaig
Director Of Technology:Carlos Batista
Quality Assurance Analyst:Nidhi Murthy
Interactive Developer:Don Bui
Experience Designer:Shannon Andeel
Account Supervisor:Ayesha Khara
Photographers:John Tyler Donathan, Tiago Chediak
Videographers:Dexter Brierley, Joe Fusco, Tom Van Scoyoc, David Dougherty
Editorial:Nice Pixels
Production Company:Nice Pixels
Editor:Marc Lagana, Kevin Curran
PostProduction Director:Elisa Gougoux
Producer:Kathryn Lemke, Maria Marmol
?Audio Record & Mix:Nice Pixels
Sound Design:Nice Pixels
Pr:Janice Snook, Janice & Associates PR
Outdoor
Burger King
Stop looking for an open restaurant – During easter holidays, most restaurants in Switzerland are closed. Luckily at Burger King you’ll find something to eat, because all of its 56 branches are open to welcome customers. To communicate the always on hospitality, Freundliche Grüsse envisioned the Whopper during easter as a true eye-catcher: the “Whopper Egg”, accompanied with the headline “Open over easter.”
Open over easter
Advertising Agency:Freundliche Grüsse, Zurich, Switzerland
Creative Director:Pascal Deville, Samuel Textor
Art Director:Mara Schwegler
Copywriter:David Voges
Additional Credits:Lorenz Wahl, Retouche
Print
Harley-Davidson
Stay Rad
Advertising Agency:OCG, Cairo, Egypt
Art Director:Ahmed Nasser
Copywriter:Ahmed Khater
Film
Google
GoogleHome presents a new built-in technology, that prevents children from hearing any verbal abuse between their parents. By using ANR technology, it automatically detects and isolates the childrens room from any incoming verbal abuse.
Advertising School:Miami Ad School, Madrid, Spain
Art Director:Gustavs Kibilds
Copywriter:Miks Ozolins
Lenovo wants to market their gaming hardware and equipment to gamers. And gamers create their identity online, where their actions are synonymous with their nickname. So, they might feel like a ‘nobody’ in real life, but stars in the gaming world. We saw an opportunity to create an engaging activation that combines the offline and online world and a way to erase the borders between the two. We gave gamers a chance to become their gaming selves and be known as their nicknames by adding their gaming nickname as their real legal name with the Swedish Tax Office. All taking place at a baptize ceremony held at the e-sports event DreamHack in Sweden conducted by our “Baptizer” HeatoN, former team captain of the iconic world champions Ninjas in Pyjamas. Obviously by using holy server cooling water” for the ritual.
The bicycle is a unique mobility solution. More than that: it is the best cost-benefit ratio for many routes. And facing a national truck strike in Brazil as protest for the high gas prices, Caloi, the top Brazilian bicycle company, saw an opportunity for communicate that bikes could be a good and immediate solution in transportation.
“Liters”, the ad campaign created by Tribal Worldwide’s São Paulo office, has found not only a way to show how cycling is a viable, sustainable and economical option for transportation, but also a perfect timing and chance to impact a potential target. Focused in out of home media, the communication has transformed prices of some of its best-selling bikes in gallons of gasoline, questioning the use of cars in the crowded city as well as rationally demonstrates the cost-benefit ratio in urban mobility.
The index used to convert the bicycle prices in liters of gas was based in real time data connected with Google Waze information. Every time the fuel value varied, the digital outdoors were updated by the “currency”. To increase the impact, the OOH media points was selected strategically near by gas stations, especially those with the largest queues. Comparing the Reais (Brazilian currency) that could be spent with a new bike instead of liters of gasoline, more people became aware that cycling is not only good for health and for the Planet, but also for their pocket.
This film is part of the launch campaign for Payconiq by Bancontact, a Belgian mobile paying app.
There are times when happiness seems to be completely on your side. It’s a shame if you can’t get the most out of those moments. With this in mind, Boondoggle created the launch campaign for the Payconiq by Bancontact app, the new mobile payment app that emerged from the merger of the existing Payconiq and Bancontact apps.
Missed opportunities because you forgot your wallet? The Payconiq by Bancontact app will put an end to this once and for all. The ultimate sales bargain or the perfect last minute, a lack of cash or bank cards is no longer a killjoy. With the app you can pay ‘surprisingly simple mobile’, on the spot. Because if there’s one thing that everyone always has in their pocket… it’s a smartphone.
With Apple Pay starting to make its introduction to the Belgian market, Payconiq wanted a campaign that creates strong awareness for the Payconiq by Bancontact app and an even stronger increase of its users.
The TV commercial is a charming little love story with an unexpected twist, brought to a happy end thanks to the Payconiq by Bancontact app.
Did you know that Snapchat allows you to delete Snaps you no longer want from the Memories section of the application? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On the Snapchat camera screen, tap the Memories icon at the bottom of…
In a celebration of individuality and what happens when amazing music styles come together, ŠKODA has partnered with five unique musical artists making waves in their own genres for its latest UK brand campaign.
ŠKODA’s latest creative continues the story of its Driven by Something Different attitude, which champions individuality and self-confidence; attributes shared by its customers.
ŠKODA partner Paloma Faith has joined forces with British artists from different musical genres including classical, pop-rock and grime, to reprise Sammy Davis Jnr’s 1968 track I’ve Gotta Be Me —with each artist releasing their own version.
The advert explores five unique scenes featuring different ŠKODA models including the Fabia, Karoq, Kodiaq vRS and the new Scala, which launches in the UK this summer.
Music:
“I’VE GOTTA BE ME”
Paloma Faith
RCA Records a division of Sony Music Entertainment UK Limited
“I’VE GOTTA BE ME”
Lady Leshurr
RCA Records a division of Sony Music Entertainment UK Limited
“I’VE GOTTA BE ME”
The Kingdom Choir
Sony Music Entertainment UK Limited
“I’VE GOTTA BE ME”
Alexis Ffrench
Sony Classical a division of Sony Music Entertainment UK Limited
“I’VE GOTTA BE ME”
The Sherlocks
Infectious Music Ltd, a BMG Company
The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability.
Ben Price, the former Discovery Communications ad sales chief who left the company following last year’s merger with Scripps, has landed a new gig at NBCUniversal. He will serve as evp, sales and client partnerships, national offices, the company said today. In the newly created role, Price will oversee agency and client relationships in all…
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