Despite all the noise direct-to-consumer brands receive these days, there are still plenty of pain points, like returns, for them–and for legacy retailers. But this year, it looks like returns are now the highlight of innovation (and investor money). Happy Returns, a startup that enables returns for online retailers in places like malls and stores,…
The talent is booked and execs are practicing their pitches because the annual NewFronts kicks off Monday. And brand safety, which was the talk of the town last year, isn’t likely to fade from the conversation this year. This year’s NewFronts is the first since the Interactive Advertising Bureau put on its NewFronts West last…
At least 6 people still die every day fleeing across the Mediterranean. In 2018 alone, at least 2,277 people attempting to cross the sea were unable to reach dry land.
As the work of civil sea rescue organisations is hampered, the proportion of deaths and missing persons in the Mediterranean has quadrupled since 2015. It is also alarming that 85 percent of Germans are not even aware of the extent of this crisis, according to a YouGov survey* commissioned by Sea-Watch.
Now is the time for the aid organization Sea-Watch to take drastic measures and make these dangers tangible for the general public: with “LIFEBOAT – The Experiment”, documented in a film directed by Oscar-nominated Skye Fitzgerald. Leading psychologist Michael Thiel was on hand throughout the experiment as a consultant.
40 volunteers experienced a simulated Mediterranean crossing in a rubber dinghy for “LIFEBOAT – The Experiment”, which was developed together with five refugees who had survived Mediterranean sea crossings and told of their experiences and impressions. Based on the first hand accounts of these traumatic experiences, the simulation was designed to be as realistic as possible.
While the 40 volunteers were crowded together on a rubber dinghy in a maritime training facility, the motion of the sea, lighting conditions and background noise were constantly changing for five hours. During the course of the simulation, waves and ambient noise increased, and increasing darkness aggravated the situation. This made the experience even more exhausting for the participants. During the experiment, rescue divers and medical personnel ensured the safety of the participants throughout.
The result: a deeply moving experience that caused the participants to reevaluate their views of immigrants attempting dangerous sea crossings.
The majority of the participants became seasick and complained of dizziness and nausea. Some of them vomited Seven participants aborted the simulation prematurely by jumping out of the boat and swimming to the edge of the pool – a decision that would mean certain death in the middle of the open sea.
After five hours, all the volunteers agreed that only extreme despair and hopelessness could motivate people to take that risk. That no man can do such a thing voluntarily.
Facebook’s efforts to safeguard the European Union Parliamentary elections in May continued with the addition of five new local fact-checking partners. Product manager Antonia Woodford said in a Newsroom post that the following companies are now on board: Ellinika Hoaxes (Greece), FactCheckNI (Northern Ireland), Faktograf (Croatia), Observador (Portugal) and Patikrinta 15min (Lithuania). She added that…
Take Our Daughters to Work Day was started in 1993, and the first official celebration was April 22, 1993. I was 5 years old. My father didn’t just take my brother and me to work; he liked to joke that he put us to work. Admittedly, my father celebrated this holiday more often than I’m…
Snapchat began its push into gaming with its rollout earlier this month of real-time multiplayer platform Snap Games, and Snapchatters’ 3D Bitmoji avatars will soon be able to join in the fun. The messaging application Thursday released Bitmoji for Games, a new software-development kit that will enable developers and publishers to incorporate Bitmoji into their…
Nearly 60 years ago, Londoners were agog at a prototype on display at the Second Automatic Vending Machine Exhibition. It was called the Evva Whisky Vending Machine and, as the name suggested, it used technology to replace the bartender. Drop a few coins in the slot, make your selection (whiskey and soda, or just whiskey…
Vai ter coleção da Vans especial Harry Potter sim! A marca anunciou através de seus perfis em redes sociais que lançará uma coleção extensa inspirada no Universo HP. De acordo com a Vans, a linha terá produtos que vão além dos tênis: “Vans e Harry Potter colaboraram para conjurar uma mágica coleção de tênis, roupas …
O post Vans terá uma coleção especial Harry Potter apareceu primeiro em B9.
After a wave of plastic waste hit the coasts of the Dominican capital in mid-2018, a lot of people, companies and brands have tried to find a solution so that it does not happen again.
The laws that regulate the use and handling of these materials take time to be put into effect because Dominican consumer habits and daily purchases still depend on these materials.
Alpha Inversiones, a brokerage firm that understands that investments can change the future of a person or a country, decided to apply its philosophy by converting its outdoor advertising into more than 1,000 reusable bags. The bags display the message, “This Bag was Once a Billboard” and now circulate in some retail outlets.
At the same time, it requested by means of its social networks that its followers tag other brands prompting them to donate their billboards and thus continue to make bags to establish a new culture with habits of recycling and reuse.
The 2018-19 TV season is winding down, but CBS still has one last scheduling wrinkle up its sleeve. The network has embraced an unusual approach to its new limited series The Red Line which it will air in two-hour installments across four consecutive Sundays, beginning April 28 at 8 p.m. While broadcast networks often air…
The direct-to-consumer (DTC) craze has birthed businesses that have challenged the mattress marketplace, the eyeglass shopping experience, options for luggage and sneaker selections, among many other sectors. But rarely has it come for one specific category: your groceries. Magic Spoon, a DTC company that launched earlier this month, is changing that. The company sells cereals…
Did you know that Snapchat allows you to move Snaps from the standard Memories area into a private section called My Eyes Only? When you move a Snap into My Eyes Only, you can feel free to let someone else browse your Memories section, without worrying about them seeing content that you want to keep…
Although being a working mom is not a new concept, there remains an ongoing conversation of whether work-life balance is a fallacy and if women can have it all: career, love, family, downtime. Although it’s challenging, many women have found the key to doing both simultaneously and successfully. Yet 43% of highly-qualified women with children…
We’ve already heard this year a few new details from Apple and a full look from Disney about their respective upcoming streaming services. But with those presentations out of the way, other big media companies looking to get in this space are starting to have to answer tough questions about when we’ll hear more about…
A engenheira de privacidade do Google Rosa Golijan descobriu e postou, em seu Twitter, uma peculiar característica de um serviço de taxis do Japão. a Premium Taxi Vision estaria, supostamente, utilizando tecnologia de reconhecimento facial para identificar características de passageiros para projetar propagandas personalizadas. No texto, que você pode ler (em inglês) na imagem abaixo, …
O post No Japão, táxis terão reconhecimento facial para projetar anúncios personalizados apareceu primeiro em B9.
Ninguém botou fé no Facebook Stories, mas seus resultados continua surpreendendo. O mais novo relatório de métricas do Facebook mostra que os stories na plataforma têm atingido mais de 500 milhões de pessoas todos os dias. Essa é a primeira vez que o Facebook diz que seu produto chega em nível de igualdade com outros …
O post Desafiando expectativas, Facebook Stories atinge 500 milhões de pessoas por dia apareceu primeiro em B9.
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