Fallon didn’t have to look far for its new chief executive. The Minneapolis-based agency promoted Rocky Novak to the position after nearly six years as managing director of Fallon’s Minneapolis headquarters. He replaces Mike Buchner, who transitioned into a chairman role at the beginning of the month. A 35-year agency veteran, Buchner had served as…
Less than two months after Kate Middleton and Prince William tied the knot in Westminster Abbey with 2 billion people watching, the couple stepped out for a day at the Epsom Derby. Wearing a white dress, jacket and fascinator, the new Duchess of Cambridge’s outfit drew attention–but mainly because of the pair of nude patent…
NBCUniversal says its fledgling “prime pod” premium ad format is delivering the engagement lifts it had promised, and the company is preparing to expand it to other dayparts and potentially add more of them to its prime-time originals. After declaring at the start of the season that brands would get the retention boost they paid…
Electrify Americaa unit of Volkswagen Group of America overseeing a multi-year electric-vehicle awareness campaignhas named Eleven as its agency of record as it begins a 30-month, $62 million marketing effort. The San Francisco-based shop came out on top of a competitive review that included several agencies, including Deutsch, which handled the group’s first campaign that debuted last year.
“It’s a really big win for us,” says Mike McKay, partner and chief creative officer at Eleven, which has about 110 employees. “We are really trying to break onto the national stage and this is a win that will enable us to have some really visible work.”
Formed in 2016, Electrify America is a wholly owned subsidiary of VW overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The spending is mandated as part of the automaker’s legal settlement with government regulators in the wake of VW’s diesel scandal in which it admitted to installing devices on cars to cheat on emissions tests. So-called ZEV’s include battery- electric and hydrogen-powered fuel cell vehicles.
MillerCoors has appointed Jack Morton as its lead agency partner for experiential, sports, music and entertainment marketing, following a review. Jack Morton will work with MillerCoors to develop a new approach to revamp its sports sponsorship marketing and develop a comprehensive enterprise partnership strategy. Based in Chicago, the Jack Morton team will be responsible for…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
This weekend, Skechers ran ads poking fun of Nike’s famous exploding shoe incident, in which Duke basketball star Zion Williamson’s shoe fell apart during a game. Online and in newspapers including The New York Times and USA Today, Skechers’ ad showed a busted shoe with the copy: “Just Blew It.” The tagline was: “Skechers. We won’t split on you.”
In its seven-year existence, Mizzen + Main has grown quite a bitbut the menswear brand is still relying on its in-house marketing team rather than employing external agencies. The strategy is common to new direct-to-consumer startups for its financial benefits but also because it gives the retailer more control.
“When it comes to the creativity, telling that story and executing it, no one is going to do it better than us,” says Kevin Lavelle, founder and CEO of Dallas-based Mizzen + Main. Lavelle, speaking at Shoptalk 2019, says that the internal team is constantly evolving in number, but right now hovers around half-a-dozen staffers.
Mizzen + Main, which applies performance-based fabrics to dress shirts to prevent them from becoming sweaty or wrinkled, is expanding its marketing strategy into new mediums. The company debuted its first two TV spots last yearone starred golfer Phil Mickelson.
In its seven-year existence, Mizzen + Main has grown quite a bitbut the menswear brand is still relying on its in-house marketing team rather than employing external agencies. The strategy is common to new direct-to-consumer startups for its financial benefits but also because it gives the retailer more control.
“When it comes to the creativity, telling that story and executing it, no one is going to do it better than us,” says Kevin Lavelle, founder and CEO of Dallas-based Mizzen + Main. Lavelle, speaking at Shoptalk 2019, says that the internal team is constantly evolving in number, but right now hovers around half-a-dozen staffers.
Mizzen + Main, which applies performance-based fabrics to dress shirts to prevent them from becoming sweaty or wrinkled, is expanding its marketing strategy into new mediums. The company debuted its first two TV spots last yearone starred golfer Phil Mickelson.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
This weekend, Skechers ran ads poking fun of Nike’s famous exploding shoe incident, in which Duke basketball star Zion Williamson’s shoe fell apart during a game. Online and in newspapers including The New York Times and USA Today, Skechers’ ad showed a busted shoe with the copy: “Just Blew It.” The tagline was: “Skechers. We won’t split on you.”
Based in Miami, the television personality flies around the world for work and frequently vacations in Hawaii with his family. Wherever he goes, he always travels with a gas mask.
Fabio Bucciarelli was named Photographer of the Year and Jessica Phelps won Newspaper Photographer of the Year. The New York Times was cited for excellence in photo editing.
(TrendHunter.com) The March 2019 cosmetics spotlight some of the most recent launches within the beauty industry, with everything from travel-friendly skincare kits, to brunch-inspired makeup packaging ideas included….
“I have been discriminated against my whole life.”
That might seem like a stunning admission for a woman that rose to become the first female chairman and chief creative officer at powerhouse agency McCann Erickson. But for Nina DiSesa, who earned that post in 1998 and retired from the agency business in 2010, that was just one hurdle she had to overcome on her way to the top. In advance of International Women’s Day on March 8, DiSesa spoke with Ad Age about her experiences as a leading woman in advertising and how the business has–and hasn’t–changed.
“I was afraid from the moment I woke up,” says DiSesa about the responsibility she felt to come up with great creative ideas for the agency and to win and hold on to accounts. (She needn’t have feared; during her tenure DiSesa brought in $2.5 billion in new accounts to the New York office.) The key, she says in the below video, is not to show you are afraid.
South by Southwest, the conglomerate of film, interactive and music festivals and conferences, offers a sprawling, nearly impossible-to-wrangle array of speakers, themes and brand activations every March. This year is no different, dedicating entire tracks of programming to celebrity speakersincluding John Boehner talking about marijuana legalizationand big tech names on blockchain and cryptocurrency, experiential storytelling, influencers and more. (Also, goat yoga!)
This year’s conference spans 10 days, officially kicking off on Friday, March 8. Though as of press time organizers said they were still adding content and registrants, figures were expected to be similar to last year’s, which drew more than 75,000 attendees, and featured nearly 5,000 speakers and more than 2,000 sessions. Oh, and 727 parties.
Some in the marketing and advertising community have turned away from attending or sending employees to the event. One executive called the event “agency inspiration week,” suggesting it’s more of a place to party than to actually get things done.
In a world of emerging agency models, Procter & Gamble’s Woven, created to service the company’s big-spending fabric-care brands, stands out for its audacious sprawl: The shop comprises personnel from two agency holding companies plus in-house media planning and buying.
Multi-agency models have become more popular recently, but most bespoke solutions involve only one holding company. Woven, co-lead by executives from WPP’s Grey and Publicis Groupe shops Leo Burnett and Saatchi & Saatchiand which began operating last fallis testing the limits of cross-agency collaboration in an industry known for turf battles.
Servicing brands including Tide, Downy, Un-stopables, Gain and Bounce, Woven advances two movements Chief Brand Officer Marc Pritchard has been pushing: “fielding the best talent” from a wide range of shops for brand creative and rebundling the great unbundling of media and creative that began a generation ago in a “one-stop shop.”
Verizon Media will close its Oath Ad Platform ad server next year as part of the telco unit’s strategic review of the business, Adweek has learned. The strategic review was first revealed publicly at the end of 2018. According to multiple sources familiar with the developments, Verizon Media began contacting concerned industry partners, including those…
If there’s one lesson that haunts every retailer, it’s not that the customer is always right but instead that consumers are deciding what they want in the shopping experience at a rate faster than companies are able to adapt. At the Shoptalk retail conference in Las Vegas, executives from Macy’s, Nordstrom and Facebook spoke about…
Every year at this time, the collective gaze of the creative world turns to Austin and South by Southwest like the Eye of Sauron. But in addition to Georgia O’Keefe, the Grand Canyon, Gary Clark Jr., legal bud and actual Tex-Mex cuisine, the American Southwest is home to some of the most innovative advertising talent in the country. Here are the top agencies in the region that have grabbed our attention.
Preacher (Austin, Texas)
Founded 2014
After a “Game of Thrones”-worthy shake-up at Warner Media, he takes charge of entertainment at HBO, TNT and TBS. “I like a challenge,” he said.
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