Hasta La Creative!

Full-time NBA player and part-time tech enthusiast/investor Andre Iguodala is joining African ecommerce platform Jumia as an ambassador and a board member. Iguodala will promote business development and technology in the U.S. on behalf of Lagos-based Jumia, the online marketplace founded in 2012 that sells 6 million products from more than 50,000 brands in 14…

Each year ahead of South by Southwest, there are dozens of pieces written about whether or not the festival is still relevant. We’re not looking to debate that here: the relevancy of the festival for marketers will likely be questioned more and more each year. Say what you will about it, but marketers love to…

This is the time of year when Americans, caught in the winter doldrums, start to think about where they’ll go away this summer. (In case you missed it, Jan. 30 was National Plan for Vacation Day.) And while that’s good news for the companies in the U.S. travel and tourism industry–which generated $1.5 trillion in…

Barneys New York is thinking outside the boxbut inside the bag. As the storied department store chain strives to attract younger consumers, it’s modernizing its marketing, messaging and products to reach a younger consumer. The strategy, which comes on the heels of Barneys’ recent announcement that it will be entering the cannabis space, includes a new marketing campaign that emphasizes Barneys’ black-and-white shopping bag, and a new loyalty program.

“We have been around for 100 years, but the point is not to look back and allow our history and our legacy to define us,” says Danielle Vitale, CEO of Barneys. At Shoptalk 2019, Vitale talked with Ad Age about the brand’s new campaign, “Don’t Put Us in a Box.” The new work, which was created in-house, will run in print and digital; images also ran outdoors in Paris during Paris Fashion Week.

Barneys is also diversifying its product offerings. Last month, the retailer said it would be debuting a new high-end cannabis lifestyle and wellness shop, called The High End, within its Los Angeles store. Vitale says the brand is responding to consumer demand.

Continue reading at AdAge.com

(TrendHunter.com) A drinks pop-up experience is ideal to promote a product or increase the value of a business.

For its 70th anniversary, beloved brand NESTLÉ organized a temporary experience in Los Angeles that…

Did you know that TikTok allows you to change your display name on your profile? Our guide will show you how this is done. Note: These screenshots were captured in the TikTok application on iOS. Step 1: Tap the profile button in the bottom-right corner of the screen. Step 2: Tap “Edit Profile.” Step 3:…

Many brands that started as pure direct-to-consumer, online offerings are now evolving into other channels of distribution. For sneaker brand Greats, this includes through department store Nordstrom and in its own brick-and-mortar stores. For Mizzen & Main, the menswear company focused on performance fabrics, this includes Amazon and its own stores as well as Nordstrom. No d-to-c retailer has a one-size-fits all approach.

When Ryan Babenzien founded Greats, a high-end sneaker brand, in Brooklyn six years ago, he went all digital. Babenzien used Instagram to market the shoes, and Greats own website to sell them directly to consumers in a native e-commerce model popular with startups eager to eliminate the middleman from the supply chain and offer lower prices. Yet as the brand has found its footing, that’s changed, Babenzien says.

“Modern brands today are digitally nativemeaning they’re mostly digital but they have a footprint in both retail and maybe even in some wholesale,” he says.

Continue reading at AdAge.com

The Papa John’s-John Schattner story continues to unravel in new and interesting ways. To keep you abreast of the news, we’ve compiled a timeline of this saucy saga’s most noteworthy events, including Schnatter’s latest move (see below). But let’s start with the basics: Schnatter, Papa John’s founder, stepped down as CEO this past January after comments he made criticizing NFL commissioner Roger Goodell regarding players’ national anthem protests. Then, in May, he used the “n” word during a conference call, which led him to resign as chairman of the board. He was then cut out of all the brand’s marketing.

March 5, 2019 It’s official. Founder John Schnatter is quitting the board following legal disputes, according to Bloomberg. One caveat: Schnatter gets to keep his shares.

Feb. 4, 2019 The company’s November marketing boost has yet to have an effect: The pizza chain’s sales fell 10.5 percent in January. However, it has a big investor: Starboard reportedly is putting $200 million into Papa John’s with the option to invest an additional $50 million.

Continue reading at AdAge.com

The protest came days after prosecutors said that the Sacramento police officers who shot and killed the 22-year-old would not face criminal prosecution.