Hasta La Creative!

Papa John’s International Inc. today named former Subway executive Karlin Linhardt as its global chief marketing officer, filling a role that’s been vacant for nearly a year.

Linhardt, who spent a decade at McDonald’s earlier in his career, steps into the role at a critical time for Papa John’s. The No. 4 pizza chain is eager to rebound from sales declines following the use of racial slurs by founder John Schnatter, who for years was the main face of Papa John’s. Schnatter has agreed to leave the board and remains the company’s largest shareholder.

The appointment of the new CMO comes less than a week after another big marketing move. Papa John’s announced Shaquille O’Neal joined as a paid endorser of the brand, its first black board member, and an investor in some restaurants in the Atlanta area.

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Omnicom Media Group (OMG) agency PHD U.S. has named Anthony Koziarski as its first chief media officer. Koziarski joins from OMG’s performance marketing division Resolution Media, the agency that also lost president George Manas to OMD U.S. this week where he was named chief media officer and president. Koziarski is currently head of media solutions…

One week after completing its $71.3 billion purchase of Fox, Disney has set plans for its first combined upfront event featuring its expanded portfolio–and also reversed course on its previously announced plans to participate in this year’s NewFronts. On Tuesday, May 14, Disney will host its upfront presentation, featuring ABC, ESPN, Freeform, FX and National…

Adobe hosted its annual flagship conference this week in Las Vegas, where it unfurled its vision of how marketing clouds can help brands bridge online and offline data to improve customer experience. Adobe CEO Shantanu Narayen took to the conference stage to present details on a number of his company’s strategic relationships, among them are…

Film
Deutsche Stammzellspenderdatei

As a kid you‘d rather be a super villain than a victim. That‘s why Lamar needs to become a tough vampire like Dracula. He must become someone who takes his fate in his own hands and gets what he needs in order to survive. Dark Red tells the story of a boy tragically turning into a vampire, despite his good heart, only to realize that the true reason for his transformation is his powerlessness – the same powerlessness you feel as a blood cancer patient waiting for a stem cell donation.

Advertising Agency:Filmakademie Baden-Wurttemberg, Germany
Creative Director:Eugen Merher
Art Director:Eugen Merher
Copywriters:Eugen Merher, Philip Chrobot, Mortimer Hochberg
Cinematographer:Mortimer Hochberg
Cast:Jeremiah Waysome, Ethosheia Hylton
Director:Eugen Merher
Script:Eugen Merher
Producer:Philip Chrobot, Gerrit Klein
DoP:Mortimer Hochberg
Editor:David Gesslbauer
Grading:Marina Starke
Music:Alexander Wolf David
Sound Design:Robin Harff
Production Design:Maike Kiefer
Costume design:Lena Peifer-Weiß
Vfx:ACHT Hamburg
Make Up SFX:Olivia Henderson
Fixer UK:Tatenda Jamera
Production Company:Filmakademie Baden-Wurttemberg

The U.S. Department of Housing and Urban Development officially charged Facebook with discrimination today in a document filed with its own Office of Administrative Law Judges in Washington, D.C. The filing, embedded in full at the end of this story, claims that the social media platform’s ad sales practices violated the Fair Housing Act of…

Os detalhes da McLaren Senna recriada pela LEGO impressionam. Tudo bem que isso sempre acontece quando a empresa se propõe a fazer trabalhos como esse, ainda assim, vale reparar em todos os detalhes da réplica. Foram utilizadas 480 mil peças de LEGO para montar o carro, que tem a mesma escalada do automóvel original. A …

O post LEGO constrói McLaren Senna em tamanho real apareceu primeiro em B9.

For many brand marketers and agencies, springtime kicks off oneof the most exciting and challenging seasons of the year: the TV upfronts. It’s that time when advertisers place their highest-profile and most expensive bets, as they begin to draw up a game plan for the coming year.

According to media watchers, brands will commit something in the range of $20 billion to network and cable TV ads during the next few months of negotiations. If you’re one of those brands considering locking in premium upfront commitmentsto the Grammys, the NFL, “Young Sheldon,” “This Is Us,” or new projects from Amy Poehler or Dick Wolfyou should also be thinking about offline measurement.

As witnessed by that continued flow of upfront dollars, television remains the king of reach and engagement, especially through these top properties. But is reach and engagement enough? Is your TV advertisinglinear or addressableactually driving customers to your stores?

Continue reading at AdAge.com