Hasta La Creative!

(TrendHunter.com) The adidas Originals X Gore-Tex LX CON sneakers are the latest collaboration product from the fashion brand that aims to deliver an exceptionally durable footwear option for wear in inclement weather….

Interior design has gone through something of a reinvigoration over the past decade. Thanks to the envy-worth inspiration, courtesy of Instagram and Pinterest, having a professionally-designed home is more in vogue–and more attainable–than ever. That accessibility is thanks in part to Noa Santos, founder of interior designer service Homepolish, which aims to make interior design…

Click-fraud is a beast that drains thousands of dollars from ad tech’s pockets every day–and now, one of the largest advertisers in the world is taking a stand. Today, Unilever announced the rollout of the Unilever Trusted Publishers network in an effort to battle ad fraud across their brands. Per the company, the network will…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: McDonald’s says that “joy” is included with its $1 soft drinks. JC Penney hypes a Friends & Family Sale running today through Sunday. And Dell Technologies offers an optimistic meditation on “the infinite possibilites of the power of data flowing through our world.”

Continue reading at AdAge.com

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Here’s the previous edition.

Shape up: “Unilever is launching a Trusted Publishers network,” Ad Age’s Jack Neff reports, “that goes beyond the standard audience-verification, anti-fraud and brand-safety guidelines of most marketer ‘whitelists.’ Unilever will also require platforms to reject pop-ups and other annoying, intrusive ad formats and safeguard consumer data….” Keep reading hereand stay tuned for more details because Unilever Chief Marketing and Communications Officer Keith Weed is expected to officially make the announcement today in Lisbon during a World Federation of Advertisers Global Marketer Week session.

Millionaire’s Club: The Financial Times launched a metered paywall all the way back in 2007, when the publishing world’s conventional wisdom was that people wouldn’t pay for content online and everything should and could be advertising-supported. Now, of course, more and more digital-native and traditional publishers are adding paywallsand the FT is having the last laugh as it’s about to celebrate a major milestone. An FT sources tells me that any minute now CEO John Ridding is planning to announce that the London-based business publication has 1 million paying subscribers, which puts it in the rarefied company of the likes of The Wall Street Journal and The New York Times. Online readership in the U.S. is apparently what’s behind the growth. Here’s hoping Ridding & Co. plan to shower the lucky millionth subscriber with digitial confetti or something.

Continue reading at AdAge.com

In early 2017, I was helping a client, and we were amazed that Facebook revenue was growing so much. I read about the revenue increase in one of the many trades, then I stumbled upon the Facebook earnings call and was hooked. I was on the edge of my seat listening about the quarter. I…

Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…

O McDonald’s pelo visto está querendo aprender com algumas das táticas de publicidade da rival Burger King e incorporar parte da hiperconectividade “memética” das redes sociais em suas campanhas. Quase dois meses depois de criar uma promoção que usava a piada dos “3 reais”, a rede de fast food agora resolveu brincar com o retorno …

O post Sucesso do retorno de Sandy e Junior leva McDonald’s a criar a dupla “Sundae e Junior” apareceu primeiro em B9.

A nova campanha da Cabify traz um lançamento inusitada para a empresa: uma linha exclusiva de roupas ecológicas, a Smart Collection by Cabify. A coleção tem como objetivo incentivar o público a pensar mais a respeito das escolhas feitas no dia a dia, e a se preocupar com a cidade, o meio ambiente e, claro, …

O post Cabify lança coleção de roupas ecológicas em campanha para reflexão sobre escolhas diárias apareceu primeiro em B9.