Hasta La Creative!

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: Hip-hop duo Rae Sremmurd and friends enjoy Sprite LymonadeSprite “with just a splash of lemonade.” Shipt, the shopping/delivery service (“We bring the store to your door”) wants you to start your free 2-week trial today. And Lay’s hypes its Fiery Habanero chips with a little help from a firefighter.

Continue reading at AdAge.com

Netflix Chief Marketing Office Kelly Bennett is leaving the company after a seven-year run at a time when the streaming giant must find a way to further differentiate itself as new players prepare to enter the marketplace.

Bennett, who joined Netflix in 2012, will remain in his role until a new CMO is named.

Bennett is the latest C-level executive to leave Netflix over the last year; Jonathan Friedland, the communications chief, left in June after making racially insensitive comments at an internal meeting, and Chief Financial Officer David Wells stepped down in August.

Continue reading at AdAge.com

How many men would apply to be a script girl? It’s a supremely important job in Hollywood, almost single-handedly tracking and ensuring the continuity of movie characters and sets across each scene. But as more men expressed interest in the role, the name evolved from being gender-specific to the neutral “script supervisor.” Today, of course,…

Netflix’s longtime CMO Kelly Bennett, who has overseen marketing for the streaming service’s entire lifespan as an original streaming service provider, is leaving the company after seven years. Bennett, who became CMO in 2012, handled marketing for the streaming service as it transformed from a fledgling streaming provider into an industry behemoth, growing in that…

Uma nova pesquisa feita pela Phillips revelou que quase metade da população mundial está encarando problemas com o sono. Recentemente divulgado, o estudo alega que 44% dos adultos ao redor do globo acredita que seus hábitos de descanso pioraram nos últimos cinco anos, sendo que destes 60% admitem nunca terem buscado qualquer tipo de ajuda …

O post Novo estudo confirma que as pessoas estão dormindo menos (e não conseguem fazer nada para corrigir isso…) apareceu primeiro em B9.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: Hip-hop duo Rae Sremmurd and friends enjoy Sprite LymonadeSprite “with just a splash of lemonade.” Shipt, the shopping/delivery service (“We bring the store to your door”) wants you to start your free 2-week trial today. And Lay’s hypes its Fiery Habanero chips with a little help from a firefighter.

Continue reading at AdAge.com

Mars Wrigley Confectionery brand Dove Chocolate is celebrating International Women’s Day by breaking ground on a new marketplace in West Africa to support cocoa farming communities in the Ivory Coast. Roughly 40 percent of cocoa beans are sourced from the Ivory Coast, and women contribute to more than half of the cocoa farming activities in…

Time magazine’s latest issue, on newsstands tomorrow, arrives with an amusing cover illustrationlook at all those wannabes!but the story inside has a serious message: The Dems have a branding problem.

In “The Biggest Field Yet. No Frontrunner. A Divided Base. Welcome to the 2020 Democratic Primary,” Molly Ball and Philip Elliott write,

The party’s very identity is up for grabs, as a vast and historically diverse crop of candidates brings big, new ideas to a demanding, divided base. “The Democratic Party is going through a very large transformation,” says party operative Simon Rosenberg, who’s backed the winning candidate in every primary since 1988 but has no favorite this time. “The era of Clinton and Obama is ending and ceding to a new set of dynamics. A new Democratic Party is being forged in front of our eyes.”

Continue reading at AdAge.com

At Shoptalk 2019, retailers were buzzing about customer experience. From established brands like Barneys New York and newer companies such as lingerie startup Lively, all retailers are exploring how to use marketing, and both online and in-store offerings, to acquire and retain shoppers.

Barneys is modernizing its marketing, messaging and products to reach a younger consumer. The strategy, which comes on the heels of Barneys’ recent announcement that it will be entering the cannabis space, includes a new marketing campaign and loyalty program.

“We have been around for 100 years, but the point is not to look back and allow our history and our legacy to define us,” says Danielle Vitale, CEO of Barneys. At Shoptalk 2019, Vitale talked with Ad Age about the brand’s new campaign, “Don’t Put Us in a Box.”

Continue reading at AdAge.com