Mar
28
Palms: Unstatus Quo
Posted in: Uncategorized
Mar
28
Weather Channel Is Sued Over Fatal Crash Involving Storm Chasers
Posted in: UncategorizedCorbin Jaeger was killed in 2017 when two storm chasers ran a stop sign at about 70 miles per hour, the lawsuit says. All three died in the crash.
Mar
28
The Martin Agency Opens a Cultural Impact Lab to Harness the Power of Earned Media
Posted in: UncategorizedThe Martin Agency is expanding with the opening of a cultural impact lab within its creative department. The practice combines communications strategy, earned media and paid amplification cultural activations to help brands connect with audiences, drive brand relevance and discussion. “Our job is to make our clients’ brands as noticeable as possible,” The Martin Agency…
Mar
28
NBCUniversal Entertainment Awards Media Business to Publicis’ Spark Foundry
Posted in: UncategorizedPublicis Media’s Spark Foundry has won media planning and buying duties for the Entertainment division of NBCUniversal, according to multiple parties with direct knowledge of the matter. This decision follows a competitive review. Earlier this year, the media conglomerate issued an RFP for the account, which encompasses campaigns promoting NBCUniversal’s prime-time programming lineup. According to…
Mar
28
Thanks to Orkin, Homeowners Can Just Relax and Not Focus on Ovulating Spiders in These New Ads
Posted in: UncategorizedIf your general thoughts around your home being “digested into termite fecal pellets” are outright disgust, fear and other “strong feelings,” then that’s exactly what Orkin Pest Control was hoping for with their new campaign. Orkin’s “Home Is Where the Bugs Aren’t” features people sitting calm and collected in their homes, not worrying about being…
Mar
28
Arizona Department of Health Services: Getting In Is Easier Than Getting Out
Posted in: Uncategorized
People can get addicted to Opioids very easily. And once the drug has you, there’s seemingly no way out.
Mar
28
Renault: FeliZiudad Campaign
Posted in: Uncategorized
Last 20th of March Renault celebrated the international day of Happiness by launching the FeliZiudad campaign. A campaign that aims to amplify all citizens urban sustainability, mobility, cultural and social activities in order to improve urban quality of life.
These first 4 OOH’s are part of the launch of a big integrated campaign that promotes the use of Renault’s 100% electric vehicles that have an effective way of achieving a better air quality, as well as achieving urban noise reductions. All citizens and Renault activities can be found in feliziudad.es.
Mar
28
Tulipan Created a Condom Package That Requires the Consent of Both People to Open It
Posted in: UncategorizedAll hands on deck are needed to open this package of Tulipan condoms. Created by BBDO Argentina, the “Consent Pack” promotes respect and consent with a unique twist; a couple’s four hands are needed to open this customized pack of condoms. An accompanying video illustrates how the box opens; while one person holds in two…
Mar
28
Twitter’s Dark Mode Gets Darker and Automatic for Its iOS Users
Posted in: UncategorizedDark mode is now even darker for Twitter’s iOS users, and they can now set their applications to change over automatically based on their time zones. Until Thursday, Twitter iOS users could choose between Light, the default Twitter display, and Dim, the blue-gray dark mode the social network introduced in August 2016 to help reduce…
Mar
28
Lessons Learned From Iconic Female Inventors and Tech Aficionados
Posted in: UncategorizedThe tech industry is massive, with tech revenue expected to reach a record-breaking $398 billion in 2019. Without the accomplishments of women like Ada Lovelace, Hedy Lamarr and Sophie Wilson, however, the tech industry wouldn’t be what it is today. These women defied societal norms, pursued their real interests and created inventions that changed the…
Mar
28
Walt Disney sets TV upfront plans following Fox acquisition
Posted in: Uncategorized
Walt Disney’s upfront plans are starting to take shape following its acquisition of Fox assets.
The newly expanded Mouse House will host a combined dog-and-pony show that includes ABC, ESPN, Freeform, FX and National Geographic on May 14 in New York City.
This marks the first time that Disney’s upfront will combine its entertainment channels, alongside its sports network. Last year’s presentation combined ABC and Freeform, but ESPN hosted its own event.
Mar
28
Funeral Bureau for Ad Ideas
Posted in: Uncategorized
How to show that agency really cares about creativity?
Problem: Brand managers are truly unaware that their comments can bury advertising
Task: To raise awareness about that problem among marketers
IDEA: To turn clients’ comments into the paid services of the funeral bureau for ad ideas.
Execution: The site of actually working funeral bureau was created to highlight the problem in the most memorable way
Mar
28
Corona Paints: Corona Thermal Insulation Paint
Posted in: Uncategorized
Colombia is a tropical country, and most of its territory is below 1000 meters above sea level. Hence, temperatures in these locations exceed 30ºC throughout the entire year. In order to help with these high temperatures, Corona, one of the most beloved brands by Colombians, offers a thermal insulating paint capable of reducing temperature up to 4°C.
Mar
28
Eye
Posted in: Uncategorized
Many brands in Ghana don’t see the need to advertise. In this campaign, Hashtag Africa aims to advertise advertising. And get clients.
Part of a series to encourage brands to advertise and get known, get heard and get seen.
Mar
28
Ear
Posted in: Uncategorized
Many brands in Ghana don’t see the need to advertise. In this campaign, Hashtag Africa aims to advertise advertising. And get clients.
Part of a series to encourage brands to advertise and get known, get heard and get seen.
Mar
28
Brain
Posted in: Uncategorized
Many brands in Ghana don’t see the need to advertise. In this campaign, Hashtag Africa aims to advertise advertising. And get clients.
Part of a series to encourage brands to advertise and get known, get heard and get seen.
Mar
28
Air France: The Most Secret Voyage
Posted in: Uncategorized
Embark on the most secret voyage to the majestic Palace of Versailles with Air France.
Behind its elaborate facade, a more intimate Versailles is revealed… one secret after another is waiting to be discovered. Come onboard and we’ll take you there.
Mar
28
Adobe says 'business-to-everyone' is the future
Posted in: Uncategorized
Steve Lucas, senior VP of digital experience at Adobe, is uncharacteristically candid, on topics ranging from the future of cloud marketing to his former employer and now rival, Salesforce (which he says “Doesn’t have creative at its core. Sure, they have a cute bear mascot and that ewok, or whatever it is”).
Last September, Lucas sold his company Marketo to Adobe for nearly $4.8 billion. And on Tuesday, all eyes were on him during Adobe Summit in Las Vegas, the company’s annual conference that attracts some 16,000 people.
To hear him tell it, the notion of separating business-to-business and business-to-consumer tools is archaic. The future, he says, is to merge the two together and create what he calls “b-to-e,” or, “the business to everyone revolution.”
Mar
28
Wow Air shuts down, stranding 2,700 flyers
Posted in: Uncategorized
Wow Air has gone out of business, stranding thousands of passengers and creating potentially huge risks for Iceland’s tiny economy and its growing reliance on tourism.
The discount carrier is the eighth European airline to have failed since the summer as margins are pinched by fluctuating fuel costs and over-capacity that’s sparked a continent-wide fare war.
Wow’s demise should bring short-term relief to local rival Icelandair Hf. Ryanair Holdings Plc, EasyJet Plc and Wizz Air Holdings Plc — Europe’s three biggest discount airlines — also fly to the island in the North Atlantic, whose popularity has grown exponentially in recent years thanks to television shows like Game of Thrones.
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