Outdoor
Save The Children
Would you walk 6A’s route to get to school?
Advertising Agency:Robert/Boisen & Like-Minded, Denmark
Creative Director:Heinrich Vejlgaard
Creatives:Christoffer Boas, Eva Ebbensgaard, Klara Vilshammer
Account Manager:Therese Vilstrup
Senior DTP:Morten Onsgaard
Scooter mania
One of the first things I noticed upon arriving in Austin on Thursday was the scooters. They are everywhere on the sidewalks, in sad piles on the sides of highways, and zooming around the city streets. I have yet to step foot on one because I’m a terrible driver and would prefer to spend my South by Southwest experience alive.
Anyway, with so many new people in town who aren’t used to the scooters, Lyft worked with its Austin-based creative shop McGarrah Jessee on a concept called “Scootiquette.” The agency worked with Lyft on an interactive booklet to help educate riders, social media tips and an on-the-ground activation.
Would you walk 6A’s route to get to school?
This bus-wrap for Save the Children Denmark demonstrates how far millions of children have to walk to get to school: 6A’s entire route from Rødovrehallen to Buddinge Station of over 20 km.
In celebration of International Women’s Day, leading global non-profit, Catalyst, launched a bold campaign in partnership with Burns Group. The campaign leverages Catalyst’s research on gender bias to create an integrated technology play and multi-faceted ad campaign spanning Slack, social, OOH and digital. The campaign creates real change through the launch of the first #BiasCorrect Plug-In for Slack, which tags unconscious bias in real-time conversations during the work-based chat. The plug-in, built by mission-based technology company, Eskalera, identifies 25 words, and replaces them with suggested, unbiased words. For instance, if a woman is described as “aggressive” the app corrects the sentiment to “assertive.” “Emotional” will be translated to “passionate.” Additional and well-known descriptors for female leaders include “cold,” “calculated,” “shrill,” “bossy,” and “pushy,” among others.
Beyond the technology, the campaign features prominent and high-profile women including Hillary Clinton, from diverse industries and the words that have been used to describe them, with an associated #BiasCorrect word. Other women who participated and were involved:
Mita Mallick, Head of Diversity, Unilever
Gale King, Executive Vice President, Chief Administrative Officer, Nationwide
Tawana Murphy Burnett, Global Lead, Facebook
Sallie Krawcheck, CEO and Co-Founder, Ellevest
Today, anyone will be able to upload their own photos on www.catalyst.org/biascorrect, and create images of themselves with the same overlay to be shared with the hashtag, #BiasCorrect across their social channels.
It occurs to me that there are times when a complete story won’t do. In times like this, we exist on fragments. Ad Agencies of Merit Require A Bad Ass Design Shop San Francisco-based Argonaut is expanding its offering with the launch of a new, fully-integrated branding and design group, Atelier by ARGONAUT, which will focus […]
The post The Friday Afternoon Marcom Mashup appeared first on Adpulp.
Scooter mania
One of the first things I noticed upon arriving in Austin on Thursday was the scooters. They are everywhere on the sidewalks, in sad piles on the sides of highways, and zooming around the city streets. I have yet to step foot on one because I’m a terrible driver and would prefer to spend my South by Southwest experience alive.
Anyway, with so many new people in town who aren’t used to the scooters, Lyft worked with its Austin-based creative shop McGarrah Jessee on a concept called “Scootiquette.” The agency worked with Lyft on an interactive booklet to help educate riders, social media tips and an on-the-ground activation.
The joy songwriters experienced in the U.S. in late January, when the Copyright Royalty Board ruled the royalties they receive from on-demand subscription streaming would jump 44 percent over the next five years, may prove to be short-lived. Spotify, Amazon, Google and Pandora all filed notices with the CRB this week, indicating they would appeal…
March is upon us, which means that marketers across the industry are gearing up for SXSW to check out the latest activations and panels from industry experts. For brands and tech companies looking to make a splash and create something that will really resonate, the festival is the perfect opportunity to unleash an experiential activation…
Mercedes-Benz’ latest global brand film celebrates the confidence and vision of Bertha Benz – Carl Benz’ business partner and wife – who was instrumental in Mercedes-Benz’ foundation.
Released in honour of International Women’s Day (8 March), the film tells the story of the world’s first long distance drive in a car from Mannheim to Pforzheim, Germany in 1888. Early one morning, Bertha took her two sons out for the twelve hour, 106 km / 65 mile trip. She understood the potential of her husband’s invention, and was determined to prove it worked at a time when people were skeptical of this new technology.
Shot like a classic Western with modern stylization, the film conveys the fear and confusion of the people who witnessed Bertha’s incredible journey, and dramatizes one of her stops along the way. Mechanics didn’t exist, so she went to the pharmacy to find fuel, used her hat pin to clear fuel lines, and her garter for insulation. Through her dedication, she paved the way for the invention of the Benz Patent Motor Car.
To commemorate last years ‘Yes’ vote to same sex marriage, Absolut Australia have created a campaign for the 2019 Gay Mardi Gras that congratulates
some of the 6000 same sex couples who made history by tying the knot. Using its iconic bottle and gay pride rainbow, the campaign is a celebration of diversity and love.
Terry Kawaja of Luma Partners thinks they’re more than a flash in the pan. At the annual retail conference Shoptalk, they shared the stage with companies like Walmart, Barneys and Lowe’s.
Direct-to-consumer brands are commanding the attention of consumers as well as competitors as big as Procter & Gamble and Unilever. And as this new generation of players find their footing, their strategies are evolving beyond purely digital efforts. How d-to-c companies are changing will be the focus of the Ad Age Inside Pages event on March 27. Speakers include:
Selena Kalvaria, VP of brand marketing at Away
In case you haven’t heard, HBO’s Game of Thrones returns for its eight and final season on April 14. As part of its sendoff, New York agency Giant Spoon partnered with Warner Media and the American Red Cross on a life-saving activation at SXSW. Bleed for the Throne, as it’s called, is part of the…
Even in 2019, women are far too rare of finds in the advertising industry–even more so in C-suite level positions. To encourage the advancement of women in the industry and celebrate their own illustrious female leaders and creatives, agencies across the U.S. are either partnering with their clients or acting on their own to create…
While it’s a far cry from the days when “ER” strode the broadcast TV schedule like a colossus, NBC this season has been doing things in the much-maligned 10 p.m. time slot that make it the envy of its network peers.
Through the 23rd of the 35-week 2018-19 broadcast campaign, NBC is leading the pack at 10 from Sunday through Thursday night, generating more commercial ratings impressions (and ad sales dollars) in the hour than do CBS and ABC. In so doing, the network has revitalized the lead-in value of its Monday installment of “The Voice” while laying claim to four of the top five highest-rated dramas in the final hour of primetime.
Leading the way for NBC’s 10 p.m. resurgence is the freshman serialized drama “Manifest.” Executive produced by Robert Zemeckis, “Manifest” averaged 6.48 million live-same-day viewers and a 1.3 rating in the adults 18-49 demo, bettering the three-network 10 p.m. average (0.8) by 63 percent. Better still, “Manifest” is one of those rare dramas that improves significantly upon the application of commercial ratings; per Nielsen C3 data, the show’s first season averaged a 1.9 rating in the currency, which translates to 2.45 million members of the dollar demo.
In his first interview since his arrest on sex abuse charges, Kelly screamed, jumped from his chair and cried. King remained calm. What was going through her mind?
The Walt Disney Company is trying to sell YES and 21 other regional sports networks to meet regulatory approval of its acquisition of 21st Century Fox assets.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: T-Mobile interrupts its own ad featuring the Samsung Galaxy S10e with a series of three important text messages. Pro golfers Tom Watson and Justin Rose help Mastercard promote its tap-to-pay feature. And Ancestry suggests that you order an AncestryDNA kit to “find the surprises in you.”
It can be tricky deciding how to spend a weekend or even a week at South By Southwest. The annual event in Austin, Texas, which starts today, brings hundreds of speakers and tens of thousands of attendees to talk about the present and future of technology and culture. This year, 25 tracks will help attendees…
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