TikTok: Here’s How to Change Who Can Comment on Your Videos

By default, TikTok allows all users to leave comments on the videos you share. However, did you know that you can change who is allowed to comment on your videos? Our guide will show you how this is done. Note: These screenshots were captured in the TikTok application on iOS. Step 1: Tap the profile…

7 Ways Marketers Can Break Into the Cannabis Industry

The legal cannabis industry is worth billions, and your skills are in demand, even if you have little experience with the plant itself. Top-shelf cannabis companies are seeking experienced, well-rounded marketers to handle their branding and business efforts. The following are some pro tips to help you build a foundation and compete in this new…

Naruhodo #173 – O que são cacoetes?

Tiques, manias, movimentos incontroláveis. O que são e porque eles acontecem? E qual a sua relação com a síndrome de Tourette? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. Participação especial: Prof. João Ricardo Sato, estatístico, professor do CMCC (Centro de Matemática, Computação e Cognição) da UFABC. Trabalha com …

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Pouco Pixel Classic Edition 9 – Brazil, o jogo

Brasil, mostra seu pixel! Adriano Brandão e Danilo Silvestre, em um arroubo patriótico, se lembram da história dos video games em nosso país: desde os primeiros jogos produzidos aqui, ainda para computadores de 8 bit, até o Zeebo, o console nacional que não deu nada certo, passando por famiclones, jogos da Turma da Mônica e Silvio Santos no Mega Drive. …

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SXSW 2019: Segredos públicos, bagagem em debate

A Ju Wallauer falou na live que rolou domingo no Instagram do B9 sobre as tendências envolvendo privacidade. Ela deu detalhes e explicou os possíveis impactos nas nossas vidas. Acho que você devia clicar no link aí e ver, mas vou te dar um spoiler: privacidade vai ser como ter um ajudante para se vestir, …

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IKEA Kama Sutra estimula descoberta das melhores posições de objetos no quarto

Nos Estados Unidos, a IKEA se inspirou no milenar Kama Sutra para criar um guia prático e divertido que estimula a descoberta das melhores posições de móveis e objetos no quarto. A ideia da empresa é que com o IKEA Kama Sutra, os consumidores possam encontrar o seu próprio nirvana no quarto. O guia traz …

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Norwest X-Traction: Ultra Grip

Print
Norwest X-Traction

Advertising Agency:Promoplan, Santiago, Chile
Dgc:Alvaro Camilla
Creative Director:Felipe Gaete
Copywriter:Felipe Gaete
Art Director:Sambuka Henríquez
Photographer:Studio 7
Illustrator:Lobo Studio, Luchin

Norwest X-Traction: Norwest X-Traction Ultra Grip

Norwest X-Traction Print Ad - Norwest X-Traction Ultra Grip
Norwest X-Traction Print Ad - Norwest X-Traction Ultra Grip

Hefty: Sounds Like The Unreal Thing

Hefty Print Ad -  Sounds Like The Unreal Thing

Hefty, the brazilian audio producer led by Edu Luke, reinforces the meticulous character of its work with a new creative concept, presented in their ad campaign. Created by Rapp Brazil, the strategy brings Luke himself as protagonist in a totally unusual environment, designed to illustrate their ability to make happen any crazy creative idea in sound.

Under the signature “Sounds like the unreal thing”, the ad shows a ludic scene with a dragon dumping an enormous jet of fire in a stone. Behind it, the Hefty leader appears to capture the purest sound, instancing the concept that the studio can bring any sound idea to life, regardless of its complexity.

Taking the graphic piece production to the next level, Rapp called the artist Paulo de Almeida, one of the leading international experts in dragon design, from the Magma Studio, Dubai. The work brings a mix of still, 3D techniques, and Luke’s real image, captured by the awarded photographer Wel Calandria.

BetVictor: Hey Harry

Video of #HeyHarry 1 | BetVictor’s Harry Redknapp Advert

Jeff Goodby and Rich Silverstein Will Be 2019’s Cannes Lions Lifetime Achievement Honorees

For Jeff Goodby and Rich Silverstein, there was no massive bolt of lightning or an “aha” moment when the two were put together as a team at Ogilvy & Mather by the legendary Hal Riney in 1980. “I walked in the first day, and the first thing Riney says is that Jeff and I are…

Rothy’s Is the Latest DTC Brand to Launch a National TV Campaign With Its Fun Female-Focused Spots

Rothy’s, the San Francisco-based, direct-to-consumer shoe company, is coming to a TV screen near you. Fresh off a $35 million Series B round of funding from Goldman Sachs in December, Rothy’s is going national with two different TV spots. Rothy’s worked with Sandwich, a video agency, to put together the two ads. One centers around…

Epix’s Chief on the Delayed OTT Rollout and What He Offers Creators That Netflix Can’t

As Epix turns 10 this October, the premium cable network is celebrating with what looks to be its biggest year yet. In February, it rolled out a direct-to-consumer offering called Epix Now, which will allow viewers to subscribe to and stream Epix content for $5.99 a month. The network can now be seen in 120…

Reebok strives for revival in new campaign push


The ’90s are cool again, and Reebok is banking on that as it strives for revival. Under a new top marketer, the Adidas-owned sportswear brand has been making strides with re-issued product and digital improvements. Now, Reebok is breaking its largest campaign in five years with a message meant to make 20somethings halt in their tracks.

Melanie Boulden, a veteran marketer who joined Boston-based Reebok as global head of marketing and brand management from Crayola last year, notes that consumers have been primarily focused on larger competitors in the sportswear space. The new campaign, she says, “will give a jolt to maybe get people to consider taking another look” at Reebok. “We’re reclaiming our voice again,” she says.

Continue reading at AdAge.com

How the Stars of The Bachelor Turn Their Instagram Accounts Into ‘QVC on Steroids’

Tonight, millions of people–let’s face it, predominantly women–will tune into ABC to watch Colton Underwood, the star of The Bachelor this year, hand out his final rose. (Though previews indicate that he may buck tradition and not do so at all.) But even though the season is ending, the log of 2019 Bachelor-themed content is…

At SXSW Howard Schultz isn't worried about his brand, 'GOT' wants your blood and more: Monday Wake-Up Call


Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

As South by Southwest treks on, in between the activations and tech talk and roller-skating parties some juicy bits were dropped, from early Facebook investor Roger McNamee saying he supports presidential candidate Elizabeth Warren’s new proposal to break up Big Tech, to Warren herself proclaiming her love of Michelob Ultra, calling it “the club soda of beers.”

Continue reading at AdAge.com

Nonfiction: A New York Times Lawyer Looks Back at His Most Memorable Cases

David McCraw’s “Truth in Our Times” is a behind-the-scenes report on one newspaper’s legal battles with the Trump administration and others.

Creative Circle: Senior Account Manager

competitive:

Creative Circle:
Position: Senior Account ManagerLocation: St. LouisStatus: Full TimeEstimated Duration: Full TimeStarts: Mid- February Rate: $70,000 – $80,000K; Annua
Richmond Heights, Missouri

The Top 5 most creative brand ideas you need to know about now


Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now.

5. Carling: ‘Made Local,’ Havas London

Beer gets inclusive in this documentary from Carling, which profiles LGBTQ+ soccer team Black Country Fusion. As part of the effort, created by Havas London, Carling provided the team with new kits for the 2018/19 season.

Continue reading at AdAge.com

SXSW 2019: Para Alexandria Ocasio-Cortez, 10% melhor do que lixo não é a resposta

Depois de muitas advertências do pré-candidato a presidência Howard Schultz sobre o perigo que a resposta socialista apresenta aos Estados Unidos, fui assistir a sessão com o “bicho-papão” Alexandria Ocasio-Cortez, a deputada mais nova eleita nos Estados Unidos. É impressionante a quantidade de pessoas que se mobilizaram para assistir a deputada, lotando rapidamente não só a …

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