Hasta La Creative!

A former Anheuser-Busch marketer who was behind some of the beer industry’s most memorable campaigns says the brewer has missed the mark with its ads attacking Miller Lite and Coors Light for using corn syrup.

“It’s a commodity industry and the last thing you need to be doing is further commoditizing it with discussions about ingredients that nobody cares about,” says Bob Lachky, who spent 20 years at A-B, including serving as chief creative officer, before departing in 2009. “It’s just real disappointing. It’s a total miss.”

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Jennifer Millspaugh, pHd em moda, e Ishwari Thopte, pesquisadora que trabalha em uma incubadora em Londres, fizeram uma palestra cheia de referências sobre como a tecnologia está ajudando a transformar uma indústria ainda dominada por líderes tradicionalistas e que tem medo de mudança. Elas falaram sobre como a inovação em moda têm vindo através de …

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Uma característica muito confortável do SXSW pra mim é não ter que falar com ninguém. Você entra e sai dos lugares sem pedir licença. Você recebe muita informação sem ter que oferecer muito em troca. Não me entenda mal, Eu sou uma pessoa bem simpática quando falam comigo, mas odeio ter que abordar estranhos e …

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Microsoft is releasing a new set of artificial intelligence courses geared toward business leaders. The free instructional videos and case studies focus on the less technical aspects of the technology as it applies to top execs attempting to integrate AI, including strategy, company culture and ethical responsibilities, into their operations. They’re the latest in a…

AUSTIN—It’s a gray Monday morning in Bat City. My commute to downtown is easy and free parking is available on the east side of I-35. I walk to Rainey Street, where Bose, the country of Australia, and other big brands are temporarily encamped between the permanent food trucks. I am here to visit the Comcast NBCUniversal House […]

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A statue was removed, and “The Simpsons” shelved a rerun featuring the singer. But everyday listeners are still streaming “Billie Jean.”

Acura is heading into March Madness at full throttle with the Acura #SuperHandling Challenge. The campaign–a play on words off the automaker’s Super Handling All-Wheel Drive technology–combines college basketball personalities and user-generated content from fans, and it will run throughout the 2018-19 NCAA Men’s Division I Basketball Championship tournament. Participating “basketball influencers” will include: ESPN…

James Verdesoto is a graphic designer who’s masterminded the visual marketing for countless movies, including iconic posters for “Pulp Fiction” (when he was creative director at Miramax), “Girl, Interrupted” and “Ocean’s Eleven.” Today, Vanity Fair puts him to great use with the release of “Movie Poster Expert Explains Color Schemes,” a fascinating YouTube video that actually does a lot more than decode the use of color.

Verdesoto deftly takes a walk through cinematic history and beyond, identifying visual elements (e.g., the “running figure with a gun” common to thrillers) that connect with everything from John Grisham paperback book covers from the ’90s to film noir to punk-rock flyer graphics. And when he does talk about the deployment of color, it’s especially eye-openinglike when he examines the use of a black-and-white-and-orange combination (as seen in posters for “Ghost Rider,” “Tokyo Drift,” “The Transporter” and more) and blue-and-orange (“The Bourne Identity,” “The Dark Knight,” “Star Wars,” “Avatar”).

It’s a mini master class in design-meets-marketing that comes in under 11 minutes. (It’s also a sequel of sorts to Vanity Fair’s “Every Marvel Movie Poster, Explained,” also starring Verdesoto and released in December.)

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