Look at the Instagram of CGI influencer Lil Miquela. Now look at Kylie Jenner’s. Is there really a difference? Both have flawless skin, structured cheekbones, perfectly manicured eyebrows and posts that elicit an air of mystery aimed at generating buzz. Today, social media lets us play with reality, making it hard to discern between real…
Sucesso nos anos 90, Carmen Sandiego está de novo sob os holofotes. Depois de ter uma série anunciada pela Netflix, que estreou em janeiro, o Google leva o clássico jogo da personagem para dentro do Google Earth. Quem já jogou garante que “The Crown Jewels Caper” é breve – não leva mais de 15 minutos para …
O post Google traz nostalgia do jogo “Carmen Sandiego” para dentro do Google Earth apareceu primeiro em B9.
O que você faz depois de inventar a Wikipedia? Que tal uma revolução mundial para destronar Mark Zuckerberg e as grandes corporações por trás das redes sociais? Esta é, basicamente e a “grosso-modo”, a ideia que Larry Sanger apresentou candidamente no fim da tarde desta terça-feira (12) no Austin Convention Center. E ele não está de …
O post SXSW 2019: Depois de tantas revoluções tecnológicas, uma rebelião apareceu primeiro em B9.
Pra variar, a campanha do Burger King que aborda o poliamor e traz um trisal como protagonista, levou muitos comentários não positivos para as redes sociais da marca. E foi com sua já típica ironia, que o BK respondeu aos haters. A marca faz questão de sempre reforçar sua mensagem principal: “No Buger King todos são …
O post Com ironia, Burger King “atende” aos haters e transforma campanha sobre poliamor em poliamigos apareceu primeiro em B9.
O Spotify apresentou uma queixa formal contra a Apple junto à Comissão Europeia em relação às regras da App Store, que dão à Apple uma “vantagem injusta“, como anunciou Daniel Ek, CEO da empresa. Na mensagem, Daniel afirma que as regras da App Store tornam difícil para os outros serviços de streaming competir com a …
O post Spotify considera injustas regras da App Store que dificultam competição com Apple Music apareceu primeiro em B9.
Depois de promover uma campanha de forte apelo social em suas redes no começo do mês (e na esteira do Oscar), a Netflix agora engatou uma nova leva de vídeos publicitários mais leves. É a série “Meanwhile, Inside Your Netflix”, que aproveita algumas das estrelas do seu catálogo de originais de uma forma inusitada. Isso …
O post Os caras do “Queer Eye” ajudam o BoJack Horseman com sua auto-estima na nova campanha da Netflix apareceu primeiro em B9.
Is Amazon worried its legacy will be tarnished as a bloated, profit-at-any-cost tech octopus with competition-crushing tentacles in every part of the commerce industry? If we look at previous versions of this play, it’s possible. In 2013, for example, the commerce behemoth dropped its price parity policy in the European Union–which prevented sellers on its…
When YouTube announced that they’d be dropping the paywall from many of their Originals, they noted that it was to “make our YouTube Originals ad-supported to meet the growing demand of a more global fanbase.” In other words, more fans want to watch Originals for free, which means more advertising opportunities for brands. YouTube is…
Bumble wants to make deeper connections with South by Southwest attendees this year. That’s why the social app–which is best known as a dating app where women make the first move–took over a smaller space in Austin (Joe’s Coffee on 2nd Street versus warehouse event space Fair Market) but extended the length of its activation…
Twitter has updated its camera feature in its mobile app to make it easier to post more visually-focused content. The updates, available today, give users faster access to posting photos, two-minute videos and live footage–something that feels like a combination of using both Twitter’s own Periscope technology and something familiar to Snapchat users. Twitter is…
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Fundación Repro
We decided to break down those myths that respond to the typical question kids ask, “where do babies come from?” We took charge and responded with the truth in order to expose the purpose of the foundation.
Advertising Agency:Mercado McCann, Buenos Aires, Argentina
CCO:Martin Mercado
Ecd:Diego Tuya, Dario Rial, Nicolas Massimino
Art Director:Valentina Diaz Salama
Copywriter:Santiago Narvaja
Agency Producer:Agustín Borgognoni
Account Director:Angeles Fernandez.
Apple Inc., after teasing investors for months about its ambitions to become a services company, is getting ready to showcase plans for new video and news products. All it needs now is for Hollywood to sign up.
The company will host A-list celebrities and media executives on March 25 to outline how it will take on competitors like Amazon.com Inc. and Netflix Inc. Apple plans to unveil a long-awaited streaming service and magazine subscription bundle, and could use the event in Cupertino, California, to preview additional Apple Pay features, laying the groundwork for an iPhone credit-card partnership with Goldman Sachs Group Inc.
But before the curtain goes up, Apple needs to complete deals. The company is racing to secure movies and TV shows to offer alongside its own original videos and is offering concessions to get deals done by a Friday deadline, according to people familiar with the matter. Pay-TV programmers such as HBO, Showtime and Starz have to decide whether Apple is an existential threat, as some now view Netflix, a potential partner or something in between.
Google debuted a variety of new application advertising solutions for app developers (especially video game developers) that are designed to help them target inactive players, generate revenue through advertising and more. To start, the “App campaigns for engagement” tool in Google Ads will allow developers to target inactive users with the goal of inspiring them…
We know which team won the Super Bowl and which film nabbed Best Picture, but which advertisers won those events? Another big events season has come to a close, and some of the priciest and most-watched ad programs of the year–across the Grammys, Golden Globes, College Football Championship, Super Bowl and the Oscars–are receding into…
Car insurance companies like to say they help protect motorists, but drivers usually only see the benefits after they’ve already been in an accident. But one Argentine insurer found a creative way to convey its safety message–while actually keeping drivers safe in the process. TBWABuenos Aires’ new billboards for La Caja Generali, Argentina’s leading auto…
The Ridley Scott Creative Group has opened an office in Amsterdam. The Group, established in 2018 comprising collective of RSA Films, Scott Free, Black Dog Films, and Darling Films will continue to be headquartered in London, with offices in L.A., New York, Hong Kong and Shanghai. Former Wieden & Kennedy executive producer Ross Plummer takes the the role of managing director Amsterdam. He has worked for W&K in Amsterdam and Portland, producing campaigns for Coca-Cola, Honda, Under Armour, EA, ESPN, Netflix, Heineken and Nike. Plummer will be joined by business director Bart Hendrikx, who has previous experience building satellite offices for MassiveMusic in London and Parasol Island in Berlin, and in roles at 20th Century Fox, VH1, Fox Television and Endemol.
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Our client, a growing digital agency, is currently seeking a client-facing SENIOR ACCOUNT MANAGER to join their team FULL TIME!In this role, the SENIO
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