Hasta La Creative!

This week, MDC Partners finally ended its long-running search for a new leader when Mark Penn’s Stagwell Group confirmed that it would spend $100 million to buy just under 30 percent of the holding group. Penn will now add MDC CEO to his considerable resume, which includes head of WPP’s PR firm Burson-Marsteller, Microsoft chief…

Radio
Museum of Memory and Human Rights

We recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in the 11th September, 1973. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d’état (the first day of a 17 years dictatorship), just how it happened. All this material was broadcasted during the 11th September, 2018 (the 45 anniversary of that fatal day), on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening that day, creating an immersive experience that impacted a whole new generation of people who didn’t live those times to made them feel the uncertainty, the fear, the impotence. And from there, open a conversation about the value of human rights.

Advertising Agency:Wolf BCPP, Santiago, Chile
Executive Creative Director:Gonzalo Baeza
Creative Director:Nicolás Pérez.
Art Director:Tomas Castro, Pablo Pacheco
Copywriter:Luis Moreno

Another week, another series of trials and tribulations for Mark Zuckerberg and company. As brands and tech companies were congregating in Austin for South by Southwest, Facebook stole everyone’s attention when it, Instagram and other associated apps became unusable worldwide for nearly 24 hours due to an apparent “server configuration change.” Just as it was…

Facebook is using a new detection technology powered by machine learning and artificial intelligence to more quickly sniff out revenge porn–intimate images that are shared without the consent of the subjects–and the social network also created a new support hub for victims of this type of activity. In the past, the social network has relied…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: Naked, the fruit smoothie brand, says “Little choices make a big difference” in a commercial with the tagline “However you healthy.” Travel site/app Kayak notes that it lets you see how your baggage will affect the cost of your flight. And Apple says “If privacy matters in your life, it should matter to the phone your life is on.”

Continue reading at AdAge.com

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: Naked, the fruit smoothie brand, says “Little choices make a big difference” in a commercial with the tagline “However you healthy.” Travel site/app Kayak notes that it lets you see how your baggage will affect the cost of your flight. And Apple says “If privacy matters in your life, it should matter to the phone your life is on.”

Continue reading at AdAge.com