Mar
15
Can Sheraton’s New Logo Help Reinvigorate the Legacy Hotel Brand?
Posted in: UncategorizedTwo years ago, when Marriott International plunked down $13 billion to buy Starwood Hotels and Resorts Worldwide, it came into possession of the posh St. Regis and trendy W brands–and also an awkward stepchild named Sheraton. Sheraton’s problem wasn’t size. The well-known hotel brand had over 440 properties around the world, many of them prime…
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