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Chevrolet
Have a designated texter.
Advertising Agency:Dieste, USA
Associate Creative Director:Raul Mendez
Executive Creative Director:Ciro Sarmiento, Paco Olavarrieta
Head Of Art:Gustavo Zapata
Illustration:Masivo
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The Wild Detectives
The Wild Detectives bookstore wanted to boost its online sales among Millennials, but nowadays they mostly consume short content. That’s what makes Donald Trump’s Twitter account an influential source of misinformation. So, we created The Donald Book Club. A twitter account that replies in real-time each of his thoughts and opinions with contextualized books, to redirect the attention his tweets got towards books that provide a broader perspective of what he talked about, along with an URL to buy them. Reminding millions of people about the importance of reading, before tweeting.
Advertising Agency:Dieste, Dallas, USA
Chief Creative Officer:Ciro Sarmiento
Head Of Art:Gustavo Zapata
Creative Director:Marina Cuesta
Art Director:Daniel Vicente
Copywriter:Ernesto Martínez
Director of Digital Initiatives:Matias Jaramillo
Creative Technologist:Rodolfo Ruiz
Strategic Planner:Natalia Casas
Executive Director of Planning:Maria Alejandra Urbina
Associate Media Director:Diego Lastra
Executive Producer:John Costello
Copy Editor:Jorge Esteban, Ruben Terrazas
Del Taco is getting on its soapbox to promote a new lineup of Fresh Faves Box Meals. The campaign will include a social media component from San Francisco advertising agency Camp + King that encourages people to promote the restaurants in return for french fry-scented soap.
Grilled Chicken Tacos made with fresh-grilled chicken, Half-Pound Bean & Cheese Burritos crafted with slow-cooked beans made from scratch, and the signature Del Taco that’s loaded with hand-grated cheddar cheese are just a few of the items that Del Taco Restaurants, Inc. is offering in its new lineup of Fresh Faves Boxes.
Priced at $4, $5, or $6, each box contains handmade fan-favorite items along with fries and a drink and delivers quality and quantity at a price point that only Del Taco can deliver. And to make the launch extra fresh, the agency added a social component to drive buzz for the boxes: superfans can get in on the fun and win a free bar of Eau de French Fry soap by posting about their love for Del Taco with the hashtag #FrySoap.
Stamped with the Del Taco logo and packaged to look like a Fresh Faves box, the delicious-smelling five-ounce bars went live March 7. Packaging states that Eau de French Fry is “brought to you by the hardest-working hands in fast food.”
An aging wine producer relives the most significant memories in his life and the future of his family in Saint Émilion through the various vintages hidden in his wine cellar, before passing his legacy on to his granddaughter.
The conversation and examples of brand purpose continue to accelerate rapidly. Though at times the term can still be considered a buzzword, brands are not only seeing but understanding the value purpose can bring to the bottom line in the form of enthusiastic consumers. On the conference circuit, more panels and discussions revolve around brand…
Cupid shot his arrow through Facebook and Instagram in February, as Valentine’s Day was the hottest of Hot Topics on both platforms for the month, according to Facebook IQ. The social network’s research arm also pegged Black History Month and St. Patrick’s Day as leaders in holiday and event conversation for February. Oscar fever took…
Martin Sorrell’s S4 Capital stock rose nearly 3 percent on Monday morning after the self-described “new age/era digital advertising and marketing services” company released its first full-year financial results (as of its May 2018 founding), which saw a significant rise in revenue. S4 Capital posted 2018 billings of $385.2 million. Full-year revenue increased 58 percent…
By default, TikTok gives everyone the ability to create duets with the videos you upload. However, did you know that you can stop other users from creating duets with your videos? Our guide will show you how this is done. Note: These screenshots were captured in the TikTok application on iOS. Step 1: Tap the…
No marketer’s day passes without touching data privacy. Personal data is now the most prized commodity of the information age, traded on an unprecedented scale by some of the most powerful companies in the world. For marketers, it’s no longer business as usual. Consumers now dictate how their personal information is collected, stored, accessed and…
Jason Levine, Mondelez International’s current global head of marketing transformation and excellence, has been appointed CMO of Sabra. Levine leaves Mondelez after 19 years with the company in its various forms–Kraft Foods Group and Nabisco. Levine was Mondelez’s regional CMO for North America prior to taking on his current title. His work at Mondelez included…
A little over a month ago, the American Super Bowl took place – the NFL final and the biggest sporting event in the US. On March 23rd, the Swedish bandy final will be played, the sports final with the biggest attendance in Sweden. To highlight this and to tongue-in-cheek play on the (few) similarities between the two games, the Bandy Final is now releasing the film ”A regular American presents: The Swedish *****Bowl”, where the Bandy Final gets some unexpected help with promoting the event.
When the things go wrong, you can improvise or you can do it right. With the ProCredit FlexFund You can spend up to twice your monthly salary to cover short term financial needs.
Cetaphil, which is making a push for wider UK recognition for its cult range of skincare products, has partnered with Warner Brothers and Comedy Central to sponsor the most popular show of a generation, Friends.
The comedy-based shorts take cue from Friends’ comedic tropes, just, minus the canned laughter. The sketches associate Cetaphil with friendship – while indicating confidence in skin – by using crash-zooms, close-ups and each ident concluding with the tagline “Get Closer”. The meaning is intentionally on the nose: get closer to friends and get closer to skin. This confidence comes from the faith placed in Pharrell Williams’ preferred face wash, Cetaphil Gentle Skin Cleanser. There are six 10-second idents and eight 5-second idents going to air, using humour to resonate with the Friends audience, and volume to ensure brand recognition.
Running multiple social media accounts can be challenging, especially if you’re a global business running those accounts across multiple markets and in several languages. B-to-C companies will most likely split their accounts by function and/or sub-brand. They may even set different social accounts up for each new product and campaign. What happens to these accounts…
When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe something in the Nespresso vein of incredibly attractive people sipping while staring philosophically into the distance. McDonald’s, of course, isn’t going to go in either of those directions. Or,…
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McDonald’s
Advertising Agency:Cámara TBWA, Montevideo, Uruguay
Creative Executive Director:Diego Varela
Chief General Director:Gabriel Lista
Art Director:Javier Katzenstein
Copywriter:Nicolás Vignolo
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