Hasta La Creative!

One of the drawbacks of owning an electric vehicle is how long it takes to charge one. While new technology is cutting the wait, the most advanced chargers still take about 12 minutes to load 180 miles worth of power into the vehicle.

But one of the organizations paving the way for an EV future is trying to make sure drivers make good use of that time, which could emerge as a new advertising opportunity.

Continue reading at AdAge.com

One of the drawbacks of owning an electric vehicle is how long it takes to charge one. While new technology is cutting the wait, the most advanced chargers still take about 12 minutes to load 180 miles worth of power into the vehicle.

But one of the organizations paving the way for an EV future is trying to make sure drivers make good use of that time, which could emerge as a new advertising opportunity.

Continue reading at AdAge.com

Salty will be among the new publications from the online platform led by Ev Williams, a former chief executive of Twitter.

Adopting a cloud solution is about as easy to grasp as quantum physics, but it’s become a necessity as marketers grapple with a fragmented consumer landscape: People are interacting with brands at physical stores, online, via voice, over the phone, in-app, chat, email and on social. Data across these channels has historically existed in silos, which is not ideal for brands trying to figure out who their audiences are and how to best serve them.

Brands need better tools for data management, says Mark Wagman, managing director at MediaLink. These tools collect, store and analyze first-party data as it applies to both known and unknown customers; develop and manage creative; create smooth user experiences; and provide analytics capable of measuring web, media and commerce.

“As the lines of advertising, marketing and commerce blur, cloud platforms are making key investments based on a bet that a more integrated customer acquisition, retention and conversion strategy wins in the long run,” Wagman says.

Continue reading at AdAge.com

It wasn’t that long ago that everyone thought you could save media by bringing down paywalls at publications. Content wanted to be free, or so went the thinking, and digital advertising wanted to be expensive. In 2008, The Atlantic, a legacy publication with a reputation for digital innovation, embraced the wisdom of crowds and took its wall down. But then digital ads got cheap, and publishers started to build new walls. So in December 2017, Bob Cohn, The Atlantic president, announced that starting in January visitors to its website would pay the equivalent of “one fairly nice cup of coffee” to read more than 10 of its articles per month.

But the paywall didn’t go up in January. Or in February. Or that year. And then a couple of weeks ago, Digiday reported that The Atlantic had indefinitely postponed its launch. Cohn blamed a shortage of technological product staff, and said The Atlantic would double the size of its team this year. “We made a decision to go back to first principles,” Cohn explained. “We realized that we only had one chance to get it right.”

A post-pivot pivot

Continue reading at AdAge.com

Ben Goertzel gives us roughly five to 30 years before machines are smarter than humans. And he’d know. When Goertzel says he is creating benevolent, decentralized artificial general intelligence (AGI), he means he’s working on machines that will be more rational, compassionate and broad-minded than their human counterparts in order to eventually help regulate society–and…

Adweek’s third annual Arc Awards, which took place March 9 at South by Southwest in Austin, Texas, and was presented by Screenvision Media, celebrated the best brand storytelling of 2018. Here’s a look at some of the festivities and honorees. (Photos l. to r.) Jeff Litvack, CEO, Adweek; Michelle Wald, U.S. country manager/sprinkles, Tony’s Chocolonely;…

As arguably the most talented player in college basketball, Zion Williamson is used to making headlines–just not the kind he made last month. On Feb. 21, as the Duke forward played in the first minute of the North Carolina game, a sudden “pop” brought Williamson to the floor, clutching his knee in agony. “The world…

Online
Cancer@Work

Last year, Cancer@Work unveiled the “Fighting Cancer” campaign with the FamousGrey Paris agency. This campaign has enabled the Cancer@Work association to change the way we look at cancer patients by creating the first LinkedIn skill that valorize their experience with illness.

This year, Cancer@Work has chosen to go even further, by giving former patients the opportunities to re-enter the labor market, by creating The Unstoppable Résumé.

Nowadays, the recruiting world is more and more computerized: 95% of large companies and 50% of SMEs use recruitment software called ATS (Applicant Tracking System). This software is programmed to analyze CVs. They cross-reference dates or ranges of experiences and search for specific keywords. Therefore, they are able to exclude a CV that contains a period of inactivity like a recovery period. For people affected by cancer, finding work is extremely complicated because of the blank space left by the disease on their CV.

Advertising Agency:FamousGrey, Paris, France

Film
Audi

Advertising Agency:BBH, London, United Kingdom