
Facebook is reforming how it sells housing, employment and credit-related ads as part of a legal settlement with multiple civil rights advocacy groups over past discriminatory ad practices on the platform.
As part of the settlement, Facebook will pay $5 million and implement new protocols that are designed to prevent housing, employment and credit-related advertisers from targetingor avoiding targetingcertain groups of people based on characteristics, including race, sex, religion and age. Facebook has limited the type of targeting advertisers can use when running housing, employment and credit ads, which are categories protected by federal law to prevent discrimination.
For instance, advertisers will no longer be able to target these types of ads using zip codes, and instead the advertisers can only target at minimum a 15-mile radius around the area of a housing or job opportunity.
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