Marinela: Mosquito

Marinela Print Ad - Mosquito

A cake is used for huge celebrations such as birthdays, weddings, etc. A mini cake should be used for those mini celebrations that give us a great satisfaction, like thread a needle, find free Wi-Fi or kill a mosquito that stung us.

Marinela: Wifi

Marinela Print Ad - Wifi

A cake is used for huge celebrations such as birthdays, weddings, etc. A mini cake should be used for those mini celebrations that give us a great satisfaction, like thread a needle, find free Wi-Fi or kill a mosquito that stung us.

Marinela: Needle

Marinela Print Ad - Needle

A cake is used for huge celebrations such as birthdays, weddings, etc. A mini cake should be used for those mini celebrations that give us a great satisfaction, like thread a needle, find free Wi-Fi or kill a mosquito that stung us.

Facebook adjusts filters to better thwart discriminatory ads


Facebook is reforming how it sells housing, employment and credit-related ads as part of a legal settlement with multiple civil rights advocacy groups over past discriminatory ad practices on the platform.

As part of the settlement, Facebook will pay $5 million and implement new protocols that are designed to prevent housing, employment and credit-related advertisers from targetingor avoiding targetingcertain groups of people based on characteristics, including race, sex, religion and age. Facebook has limited the type of targeting advertisers can use when running housing, employment and credit ads, which are categories protected by federal law to prevent discrimination.

For instance, advertisers will no longer be able to target these types of ads using zip codes, and instead the advertisers can only target at minimum a 15-mile radius around the area of a housing or job opportunity.

Continue reading at AdAge.com

Assista ao trailer de “Toy Story 4”

Quero dizer, antes de mais nada, que sou contra. Sou contra a existência deste filme. O número 4 já é o meu maior pesadelo ao se pensar na trilogia “Toy Story”. Que deveria ficar só nisso mesmo: trilogia! Você gostaria de um “O Poderoso Chefão 4”, por exemplo? Não. Ninguém quer. Mas, como o meu …

O post Assista ao trailer de “Toy Story 4” apareceu primeiro em B9.

Marcas da Nova Zelândia suspendem anúncios no Facebook e no Google após ataque terrorista

Após os trágicos ataques a mesquitas na cidade de Christchurch, muitas marcas da Nova Zelândia retiraram seus anúncios do Facebook e do Google, plataformas que acabaram transmitindo o ataque ao vivo. Entre as marcas que já retiraram seus anúncios das plataformas estão o ASB Bank, o Burger King e a empresa de telecomunicações Spark. De …

O post Marcas da Nova Zelândia suspendem anúncios no Facebook e no Google após ataque terrorista apareceu primeiro em B9.

HBO espalha seis Tronos de Ferro pelo mundo para fãs de “Game of Thrones” encontrá-los

Em mais uma ação de divulgação da última temporada de “Game of Thrones”, a HBO lançou “a busca pelo trono de ferro”. Basicamente, foram escondidos seis Tronos de Ferro ao redor do mundo, e os fãs precisam encontrá-los. O primeiro trono está oculto numa floresta, cenário que aparece em alguns vídeos 360º postados pela HBO …

O post HBO espalha seis Tronos de Ferro pelo mundo para fãs de “Game of Thrones” encontrá-los apareceu primeiro em B9.

Google anuncia Stadia, sua plataforma de jogos por streaming

Direto de San Francisco, Sundar Puchai, CEO do Google, anunciou as novidades em games da empresa através do evento Google GDC2019 e, como esperado, fez o lançamento oficial de sua plataforma de jogos por streaming: Stadia. Segundo a empresa, o objetivo do Stadia é ser uma plataforma para todos, convergindo de forma única os mundos …

O post Google anuncia Stadia, sua plataforma de jogos por streaming apareceu primeiro em B9.

Watch the newest commercials on TV from Walmart, Wendy's, Microsoft and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: Microsoft serves up an ad that features Birgitte Skadhauge, VP of the Carlsberg Research Laboratory, explaining how her company is deploying Microsoft AI to “develop better beers faster.” Wendy’s hypes its $5 Biggie Bag combo meal. And Pharrell Williams’ “Freedom” serves as the soundtrack for a Walmart ad with the tagline “We dress America.”

Continue reading at AdAge.com

Nissan installs new North American marketing leader amid slumping sales


Jeremy Tucker, Nissan’s VP for marketing communications and media in North America, is leaving the company as part of a larger management overhaul. His replacement is Allyson Witherspoon, the automaker’s general manager for global brand engagement.

The change comes as Nissan’s U.S. sales falter. Nissan brand sales fell 15.6 percent in the first two months of the year to 194,174 vehicles, according to Automotive News. That compares with a 2.6 percent drop in the total automotive market.

In a press release, Nissan said it is making changes to its North American management team as it “accelerates efforts to meet targets outlined in the company’s midterm business plan.” The six-year plan known as “M.O.V.E. to 2022” was first announced in 2017 and aims to grow global revenues by 30 percent, while investing in new technologies like electrified vehicles and autonomous driving.

Continue reading at AdAge.com

Chipotle: Bre, Carson, Krista, Robbie

Video of BRE – Just Bragging (:30)

Video of CARSON – Good Food, Good Person

Video of KRISTA – Fresh Everyday

Video of ROBBIE – Microwaves Not Welcome (:30)

ClearWay: Price Check

The harm and dangers associated with tobacco may not be top-of-mind for most Minnesotans, whether that’s because of other more timely issues impacting their lives, or because they don’t smoke themselves and they potentially see fewer people smoking in general. And while many understand the tremendous burden of health care costs on our lives, most aren’t aware that smoking-related illnesses cost Minnesotans $3 billion each year, and it’s only going up.

Set For Life: Bear, Eagle, Salmon

Set For Life Print Ad - Bear, Eagle, Salmon
Set For Life Print Ad - Bear, Eagle, Salmon
Set For Life Print Ad - Bear, Eagle, Salmon

We needed to inform consumers that Set for Life is an instant win scratch game that’s only available to people in British Columbia (BC). We accomplished this by demonstrating in a lighthearted way that everyone in BC is playing it and loving it. Even some of BC’s indigenous wildlife.

James Corden to Host Tony Awards for Second Time

Mr. Corden, a musical theater enthusiast who won a Tony Award himself in 2012, will preside over the award ceremony on June 9 at Radio City Music Hall.

R.I.P. Jake Phelps, editor of Thrasher, 'Vogue for degenerates'


Continue reading at AdAge.com

In amended suit, BMF employee alleging pregnancy discrimination claims she's not alone


Last month, an employee of experiential marketing agency BMF filed a lawsuit claiming that the agency’s leaders reneged on her promotion after she told the company she was pregnant and planned to take maternity leave. Now, the employee has filed an amended suit claiming other women have faced discriminatory actions pertaining to gender and pregnancy at the agency.

The amended complaint, filed Tuesday in U.S. District Court in the Southern District of New York, claims that after Ashley Berg’s suit was filed in February, a “number of women came forward to express they have felt discriminated against because of their gender and/or pregnancy status by BMF and its all-male leadership.”

The amended suit names BMF and founding partners Brian Feit and Bruce Starr, managing partner Ed Starr and chief operating officer Eric Brunman and alleges various violations of labor, family and medical leave and human rights laws.

Continue reading at AdAge.com

Watch the newest commercials on TV from Walmart, Wendy's, Microsoft and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: Microsoft serves up an ad that features Birgitte Skadhauge, VP of the Carlsberg Research Laboratory, explaining how her company is deploying Microsoft AI to “develop better beers faster.” Wendy’s hypes its $5 Biggie Bag combo meal. And Pharrell Williams’ “Freedom” serves as the soundtrack for a Walmart ad with the tagline “We dress America.”

Continue reading at AdAge.com

3 Steps for Brands to Create Long-Lasting Diversity in Their Organizations

March 8 was International Women’s Day, giving companies everywhere the opportunity to spotlight the achievements of women within their organizations and beyond. Research from McKinsey & Company reveals that a diverse organization delivers positive impact, growing revenue and supporting innovation. This is one reason why the day is so important: It brings attention to the…

Forsman & Bodenfors Names CEO in New York

Six months after MDC Partners retired the KBS brand and folded it into Forsman & Bodenfors, the global creative agency has appointed a CEO in New York, promoting Mike Densmore from his previous role as president. As CEO, Densmore will be tasked with expanding the agency’s client portfolio and promoting its collaborative approach internally and…

After a Female Executive Claimed Pregnancy Discrimination Against BMF, More Women Have Come Forward

After BMF executive vice president and would-be head of sales Ashley Berg sued her employer last month for allegedly demoting her and cutting her salary after learning that she was three-months pregnant, other women have stepped forward to accuse the experiential agency of similar malpractice. An amended complaint, filed in the Berg case in the…