Hasta La Creative!

(TrendHunter.com) These Louis Vuitton sandals are bound to add a stylish and agreeable embellishment to summery ensembles. The glamorous high fashion brand produces a sporty silhouette that is characterized by…

Competitive Annual Salary + Health, Dental and 401k :

TouchPoint:
We are a fully integrated direct response media agency seeking a candidate to be responsible for assisting in the media planning across both offlin…
Darien, CT

PUNTA CANA, Dominican Republic–The idea sounded great: Crush an entire song down to just a few seconds, simulating the complex sound of a Formula 1 race car roaring past. The initial results, though, sounded more “like a robot dying.” Luckily, Wieden + Kennedy creative director Ray Shaughnessy says, her team stuck with the idea of…

Deciding which streaming outlet you want to subscribe to can be just as hard as finding a show itself. With options from big players like Netflix, HBO Now, Hulu, Showtime, Amazon and YouTube Premium–and looming new platforms from the likes of Disney, Apple, AT&T and NBCUniversal–consumers are already starting to grow frustrated with the crowded…

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PSCOM – Pajuçara Sistema de Comunicação

Don’t ignore racial discrimination. Denounce it. 

International day for the elimination of racial discrimination, 21 March

Advertising Agency:Six Propaganda, Maceió, Brazil
Creative Director:Léo Villa Nova, Ramatis Haywanon
Art Director:Thiago Silvestre
Copywriter:Rafaela Alessi Rosa

Now that Walt Disney’s acquisition of 21st Century Fox assets is officially done, Fox is looking to assure viewers its new slimmed-down company will still carry their favorite TV shows.

In the 90-second promo, which aired Wednesday night, Fox celebrated this “fresh start” by showcasing the programming that will continue to run on its remaining networks following the acquisition of its studio by Disney. These shows include “The Simpsons,” the musical drama “Empire” and the Ryan Murphy dramedy “9-1-1.” Several of these series, including “Empire,” are produced by Twentieth Century Fox TV, which is now owned by Disney.

Fox used clips from its shows to address to the shakeup happening at Fox. “The company we knew and loved is changingit’s time for us to build an entirely new empire,” said “Empire” character Lucious Lyon, played by Terrence Howard, in the spot.

Continue reading at AdAge.com

Competitive entry level salary with benefits.:

Target Marketing Digital:
Target Marketing Digital is a full-service digital marketing agency that works with companies, brands, authors and mission-driven thought leaders t…
New York City, New York (US)

Pinterest went shopping for its new head of engineering in the upper ranks at Walmart, tapping the retail giant’s executive vice president and chief technology officer, Jeremy King, for the role. King joined Walmart in July 2011 as senior vp and CTO of its @WalmartLabs online division. Prior to that, he also worked with LiveOps,…

A number of studies in recent years show that new motherhood is a moment when neuroplasticity kicks in to make room for some big new ideas. It makes complete sense, as it is a big moment of learning and reappraisal. This might go halfway to explaining why I, a woman with a young baby, found…

With push notifications, there’s never been a more direct way for publishers to build brand evangelism and reach their audience. But if the digital publishing community focuses on incomplete metrics, then there’s a real risk of breaking the whole system, echoing recent statements from the IAB regarding “clickhead” advertising, acknowledging that we need to rethink how we measure online value.

Without an appropriate framework to measure long-term push notification strategies, publishers walk a tightrope between engaging their audience and spamming them. Although high amounts of click-throughs or “tap-throughs” may result in short-term spikes in traffic and ad revenue, they will eventually be detrimental to the overall value of a strategy.

This requires a new metric to measure the net gain in readership created by push notifications.

Continue reading at AdAge.com